The document outlines an assignment for a Brand Management class. Students are asked to (1) read summaries of the top 5 branding books, (2) take a short multiple choice exam, and (3) give a 3-minute Ted Talk about branding concepts, which could be based on the summaries. The Ted Talks can include optional presentation slides. The goals are to provide a complete branding learning experience, demonstrate how branding benefits personally and professionally, and allow students to showcase their understanding of branding concepts.

1. BRAND MANAGEMENT
Brand Ma Ted Talks!
#BRANDBookSummaries
#LearningFromTheTop5BrandBooks
#3MinuteTedTalksInClass
#DifferentWaystoShowcaseBrandUnderstanding
Prof Bong De Ungria

2. BRAND MANAGEMENT
Outline
Brand Ma Ted Talks
Z: Complete Brand Learning Experience
Y: Branding benefits you personally and
professionally
X: Top 5 Branding Books
Show What You Know thru 3 min Ted talk and in
Multiple Choice Exam

3. BRAND MANAGEMENT
Instructions to Students
1. Read all the summaries.
2. To measure and reward effort in reading and
understanding the summaries, a short multiple
choice exam shall be given at the start of the
class.
3. To give students a chance to demonstrate their
understanding of the concepts and to show their
communication skills, all students will be asked
to speak for 3 minutes using any of the ideas in
branding which may or may not be based on the
attached summaries.

4. BRAND MANAGEMENT
Notes on the Ted Talks
Mandatory
1. Maximum talk time of 3 minutes
2. Talk must be Brand Management related
Optional
1. May or may not be an idea from the attached summaries
2. Talk may or may not have a support presentation
(powerpoint). If you have slides to be used for your talk,
pls. bring your computer with the presentation and/or
upload the file and post the link on our class Facebook
group page on the topic.

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Summary
Brand Ma Ted Talks
Z: Complete Brand Learning Experience
Y: Branding benefits you personally and
professionally
X: Top 5 Branding Books
Show What You Know thru 3 min Ted talk and in
Multiple Choice Exam

80. BRAND MANAGEMENT
Brand Ma Ted Talks!
#BRANDBookSummaries
#LearningFromTheTop5BrandBooks
#3MinuteTedTalksInClass
#DifferentWaystoShowcaseBrandUnderstanding
Prof Bong De Ungria