In the next couple of minutes, we are gonna go thr the current situation GGS is facing now & what our strategies are for 2014
Speaking notes : Over the last 3 years, GGS enjoyed stupendous success and has grown more than 100% was first to introduce squeezable packaging for applesauce which has a lot of fun value and is also convenient.
Speaking note: having this steady progress, we don’t want to consider ourselves as just a fruit in a pouch, we are a snack. Having said that lets see where do we stand in this landscape. They also need to come up with innovative campaigns to bolster this top of the mind recall value and project their key differentiators like being a all natural gluten free fruit snack etc.
In order to do that , we need to look at the driving forces of this industry : define our key differentiating factors, so that we stand out from the crowd, we need to look at the key takeaways of the snack food industry. These data are from mintel report. Another driving factor is the growing concern of obesity among the millennial . These health conscious people wants to have guilt – free snack . As marketer we can predict that the demand for healthier snack…
1.Having this marketinformation lets see look at our strengths to see how we can cater to this demand, the weakness we need to overcome and the opportunities to tap on and the threats to mitigate GoGo squeeZ's distribution is constantly growing, with more than 25,000 stores across the U.S. now carrying the products.
Now with the stage being set, lets look at the three main thingCurrent they only have one line of products : apple based squeezable fruit snack 1. By providing and maintaining Higher customer value
GGS is not only targeting kids, rather they are saying in their marketing message that it’s a healthy snack for the whole family.
Go Go Squeez Marketing Plan
NYU Integrated Marketing Grad student