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One way that we can represent brand identity is by the use of a jingle/a sound effect that would
be used in both the documentary and the radio trailer. In the documentary, I am thinking to
place this jingle at the part where the title sequence is shown to introduce the product. I could
also add this to the start of the radio trailer, or perhaps after some key quotes have been said
to capture the attention of the listener.
I have picked the jingle/sound effect of “Pacman” which is significant and symbolic to our
chosen topic as the character relates to video games and entertainment. It is a fun and catchy
jingle that is likely to catch the audience’s attention.
The sound effect:
(click to play)

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Brand identity

  • 1.
  • 2. One way that we can represent brand identity is by the use of a jingle/a sound effect that would be used in both the documentary and the radio trailer. In the documentary, I am thinking to place this jingle at the part where the title sequence is shown to introduce the product. I could also add this to the start of the radio trailer, or perhaps after some key quotes have been said to capture the attention of the listener. I have picked the jingle/sound effect of “Pacman” which is significant and symbolic to our chosen topic as the character relates to video games and entertainment. It is a fun and catchy jingle that is likely to catch the audience’s attention. The sound effect: (click to play)