Crowdsource Your Photos allows media organizations and journalists to source eyewitness photos directly from users. The service has a mobile app that allows users to take photos, set a price, and send them directly to media buyers. It provides a unique way to manage user generated content at low cost by tapping into the 300 million smartphone users worldwide. The company takes a 30% commission when photos are sold to media customers through the online marketplace. The service has over 5000 photographers uploading photos in Finland, with over 75,000 photos uploaded and 48,000 sold, generating over 111,000 Euros in revenue since launching 5.5 months ago.

1. CROWDSOURCE YOUR
PHOTOS
THERE’S ALWAYS SOMEONE ON
THE SCENE!
© 2011 P2S Media Group Oy
August 1, 2011

2. » Media has pressure to have fresh eyewitness
The Market, and its content first
» Threat from social media to become the
needs place for the latest news
» Eyewitness generated content used in media
is growing exponentially
» How to manage workflow, IPR and authenticity?
» More than 300 million Smartphone users
exist
» Sales growing by up to 20% annually
» Eyewitnesses are more aware of getting paid
for their photos and videos
© 2011 P2S Media Group Oy
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3. CROWDSOURCE YOUR » A mobile application on iPhone, Android and
PHOTOS Symbian to capture, price, categorize and
send photos directly from the mobile device
THERE’S ALWAYS SOMEONE ON THE
SCENE! » An on-line store for media and journalists to
search, view and acquire the photos they
need
» A unique and engaging way to manage and
encourage User Generated Content
» An access to truly unique, relevant and local
content
© 2011 P2S Media Group Oy
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4. 1. Receive unique news photos directly from
Opportunity for Media your readers
» User Generated Content in a convenient manner
2. Send photo tasks to your readers
» Manage photography and content fast and at
low cost
3. Use the Pro Version to acquire professional
photos from anywhere
» Pro Version to be launched in Q4
4. Combine photo service for your advertisers
to increase awareness
» “Spot XX Car, send photo” or “Nicest moment of
enjoying YY beverage”
© 2011 P2S Media Group Oy
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5. » Combine social media and user generated
Key user benefits content
» A unique way to benefit from crowd-
sourcing
» There’s always someone on the scene!
» Manage content from Millions of users
» Have access to unique and local content
» Easy to find photos to buy
» Search by area or location, keywords,
categories and time
» Lower the cost per image, and related
admin cost
© 2011 P2S Media Group Oy
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6. Business » Brokering newsworthy
photos and taking 30%
Model
provision.
30%
© 2011 P2S Media Group Oy
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7. Crowdsourcing- » Mobile photographer shoots
process a photo, sets a price and
sends it via Scoopshot
» Journalist buys fresh
eyewitness photos from the
on-line store.
© 2011 P2S Media Group Oy
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8. Task
» Journalist assigns a
Manager task (by location) to
users, and sets a price.
» Mobile photographer shoots
a photo, and sends it via
Scoopshot
» Journalist selects and buys
the preferred photo
© 2011 P2S Media Group Oy
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9. Scoopshot in Finland » Service has been live in Finland for 5,5
months
» 5069 mobile photographers have
downloaded the application
» 10 Media partners
» We have sold 48 316 photos
» 75 552 uploaded photos
Note: Heat map shows location of signed and active photographers
» Gross sales VAT included 111.497,60 EUR
© 2011 P2S Media Group Oy
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10. » For Mobile Photographers:
Customer promise » Take photos and earn money.
» For Journalists:
» Take advantage of millions of
mobile photographers – there's
always someone on the scene.
» For content creators:
» Have access and assign tasks to
the vast user base
© 2011 P2S Media Group Oy
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11. Thank you!
© 2011 P2S Media Group Oy
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