Individual leadership project on brand communities. Successful brand communities are built on social networks and a tightly managed strategy to serve brand advocates, not merely for marketing purposes. Brand communities like Harley-Davidson's Harley Owner's Group exist independently of the brand to celebrate shared interests and lifestyles.

1. Individual
Leadership
Project
By: Jordan Woods

5. Brand Community
“a group of consumers organized around the lifestyle, activities,
and ethos of a brand.”
-”Getting Brand Communities Right”
by Fournier, Susan, and Lara Lee

6. 7 Myths of Brand
Communities
Successfulleaders communities communities.
Brand social networks to keylovestrategy.
Online community should be a
Buildbrandcommunities is a areare tightlyfollow.
Opinion brand and the communityto a
AA the community existsmarketing business.
brand brand build strong serve will
fests for faithful brand advocates.
managed and controlled.
community strategy.

7.  Every March, Harley owners gather in
Daytona, Florida for Daytona Bike Week
 “Harley Owner’s Group”
 Exists without direct involvement from
Harley-Davidson

8. • The airline Canadians love to hate.

9. Conclusion