Here are some blobs for anyone working on their own brand of whatever it may be. While I believe brands are increasingly at the mercy of the audience or community, sometimes the old rules still apply.
Developing a professional sales organization cultureJeremiah Fellows
The future of sales is there is no sales. Company representatives will behave more like film producers and will focus on finding the right projects and partners rather than driving a sale. This shift will demand significantly different behaviors and skills.
Selling With Values and Integrity: Creating a Purpose-Driven Sales CultureIntegrity Solutions
Will the culture you build in the sales organization help you meet your 2020 goals? In the rush to embrace everything changing about the sales profession, it’s easy to overlook the enduring qualities that have always been true of great salespeople, and that are often embodied in culture. These include the ability to engender buyers’ trust, and to build long term relationships vs. simply “going for the win.” These qualities are rooted in the personal and corporate values your customers perceive in sellers and the companies they represent.
Organizations that are purpose-driven - with strong, values-based sales cultures - wield significant competitive advantages and often grow faster than those that are not. Their customers are more loyal and would tell others to buy from their companies. And they achieve higher profitability per customer and compete more favorably for talent. Salespeople who derive meaning from their work report almost twice the job satisfaction and are three times more likely to stay with their organization. By putting values at the center of their sales processes, organizations are generating strong tailwinds that push sellers to greater levels of motivation and achievement drive. And they create brands that are enduring and memorable.
This webinar presents evidence on culture's economic value, while offering a step-by-step approach to establishing a more values-based sales culture that elevates passion, drive, differentiation and revenues.
Developing a professional sales organization cultureJeremiah Fellows
The future of sales is there is no sales. Company representatives will behave more like film producers and will focus on finding the right projects and partners rather than driving a sale. This shift will demand significantly different behaviors and skills.
Selling With Values and Integrity: Creating a Purpose-Driven Sales CultureIntegrity Solutions
Will the culture you build in the sales organization help you meet your 2020 goals? In the rush to embrace everything changing about the sales profession, it’s easy to overlook the enduring qualities that have always been true of great salespeople, and that are often embodied in culture. These include the ability to engender buyers’ trust, and to build long term relationships vs. simply “going for the win.” These qualities are rooted in the personal and corporate values your customers perceive in sellers and the companies they represent.
Organizations that are purpose-driven - with strong, values-based sales cultures - wield significant competitive advantages and often grow faster than those that are not. Their customers are more loyal and would tell others to buy from their companies. And they achieve higher profitability per customer and compete more favorably for talent. Salespeople who derive meaning from their work report almost twice the job satisfaction and are three times more likely to stay with their organization. By putting values at the center of their sales processes, organizations are generating strong tailwinds that push sellers to greater levels of motivation and achievement drive. And they create brands that are enduring and memorable.
This webinar presents evidence on culture's economic value, while offering a step-by-step approach to establishing a more values-based sales culture that elevates passion, drive, differentiation and revenues.
A pro-bono document on behalf of a man who is single-handedly running recycling collections with his old van in Antigua for grassroots initiative Zero Waste Antigua and Rubber Duck recycling: https://www.facebook.com/pages/Rubber-Duck-Recycling
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
Response to @JulianCole s' Skillshare course. Crash Course in Digital Strategy.
Brief: Find a way to stem Commbanks' 0.30% yoy market share decline in teen segment.
Why Growth Hacking is the Next Big Thing for MarketingAna Andjelic
Presentation I've given at the Golden Drum Conference in Slovenia. I shared with the audience how the growth hacking mindset and methodology inspires new marketing approach, and its tools and tactics. Lessons from startups like Airbnb, Uber, Seamless and Farfetch are analyzed and applied to the legacy brands. Hopefully, the deck will give you ideas in your own work!
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
What would you say is the most challenging brand in 2013? From Disney Princess, to nightclub brawling, Playboy revealing train-wreck...welcome to brand Lindsay Lohan. The brand equity in Lindsay is at an all time low, and she desperately needs to regain some public respect in order to get back to the job of show biz. So can we use digital, a platform that nearly crucified her career, to help Lindsay turn it around?
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
A pro-bono document on behalf of a man who is single-handedly running recycling collections with his old van in Antigua for grassroots initiative Zero Waste Antigua and Rubber Duck recycling: https://www.facebook.com/pages/Rubber-Duck-Recycling
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
Response to @JulianCole s' Skillshare course. Crash Course in Digital Strategy.
Brief: Find a way to stem Commbanks' 0.30% yoy market share decline in teen segment.
Why Growth Hacking is the Next Big Thing for MarketingAna Andjelic
Presentation I've given at the Golden Drum Conference in Slovenia. I shared with the audience how the growth hacking mindset and methodology inspires new marketing approach, and its tools and tactics. Lessons from startups like Airbnb, Uber, Seamless and Farfetch are analyzed and applied to the legacy brands. Hopefully, the deck will give you ideas in your own work!
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
What would you say is the most challenging brand in 2013? From Disney Princess, to nightclub brawling, Playboy revealing train-wreck...welcome to brand Lindsay Lohan. The brand equity in Lindsay is at an all time low, and she desperately needs to regain some public respect in order to get back to the job of show biz. So can we use digital, a platform that nearly crucified her career, to help Lindsay turn it around?
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
A focus on the Brand Equity aspect of marketing & brand management strategy development looking at the four main fundamentals that companies should focus on in order to gain greater market traction with intended market ccustomer segments.
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
The Wealth of a Homeonwers association aka property values
is analogous to the wealth of a Nation and a function of the Triple Constraint: Public Safety, Repair, Replace and Maintain and Trust in local governance
C-Suite executives, corporate researchers and their agencies recognize that we are no longer driving on a one-way street. We have always known how important it is to manage both brand equity and customer equity. What’s different today is that the full power of marketing will come from understanding and managing them jointly. Our new research has clear implications for strategy and creative. It shows that personally relevant experiences with a brand, the specific experiences that are really meaningful to consumers, are highly correlated with brand usage and preference, and even more so with growing the customer base: acquiring new customers and winning back lapsed customers. At BrandPanorama, we help clients unlock the full value of their brands by understanding how brand equity builds customer equity and how we can forge and sustain these dynamic relationships between brands and consumers
Does the concept of a brand exist in politics?
Link to videos
http://www.domovod.info/entry.php?106
I say YES - because a brand is fundamentally about a set of values and a long term relationship between a company and customer. That company can provide goods or services - and the services can be political.
I think that the concept of brand and especially brand management and brand equity might be more relevant in politics than anywhere else.
I have made a series of three videos.
Part 1: The basics of brands in business
https://www.youtube.com/watch?v=UzS3jUywcQk
Part 2: Does the phenomenon of brands exist in politics?
https://www.youtube.com/watch?v=HSi6Pu4qVlE
Part 3: Brand management in politics
https://www.youtube.com/watch?v=tvotlu4wpv8
This set of slides includes the slides from all three videos
Different Faces of Brand management
Face 1 - Customer development
Face 2 - Customer retention
Face 3 - Employees
Face 4 - Partners
Face 5 - Society
Face 6 - Regulatory
Face 7 - Competitor
A proposal for an advertising agency to consider how to differentiate itself in the market, set a standard in environmental awareness and conservation.
Recently on my visit to meet the remainder of my team in San Fransisco, I presented an update on the digital landscape in Australia. It was a brilliant exercise and a great opportunity for everyone to share their thoughts, qualms and questions on the subject.
Poor Rich People - Changing the perceptions of givingJessica Brookes
This is a communications idea that looks at the challenge of perception and value when it comes to giving and spending. I hope it can inspire and if you'd like to be a part of bringing it to life - please get in touch.
Jessica.m.brookes@gmail.com
I put together this document with an aim to instill an environmentally friendly attitude within the workplace to encourage conscious consumption.
Feel free to send me your feedback.