Brand awareness strategy for a logistics startups. This is the case of a logistics startup company.

1. BRAND AWARENESS
STRATEGIES
FRIDE
January 2023 Cohort
BRAND Consultants
18/06/2023

2. COMPANY
About us” overview.
• FRIDE
. Since 2022 – 13months now
• Transportation services
• Targeting the general public
• FRIDE has an initial startup
capital of 3,010,000 and is
currently turning over 180,000
per month.
• We hope to make FRIDE the
number one refuge for

3. Purpose
To raise the standard of road transport while reducing the time spent so as to give it a
more enjoyable, comfortable, safe, and reliable experience
Values
- Honesty
- Accountability
- Transparency
- Respect
- Love
Culture
- Teamwork
- Corporation
- Speed
- Persistence

4. introduction
Fride operates in a logistics industry to plan implement and control the movement of goods, services from
the point of origin to the point of consumption efficiently and effectively
Key Activities
-Signing up of restaurants, shops, and Friders
-Managing various stakeholders (sellers, buyers & Friders)
-Order management
How we have succeeded
Robust Application Features
50 prospects
3 corporate clients

5. The quest to distinguish ourselves from the competition by providing
transp;arent services that cut across basic areas of transport and logistics
such as car wash, rental repairs, and general supplies
to raise the standard of road transport while reducing the time
spent and to provide safe, reliable, and fast transport and logistics
services to the public.

6. To influence concumer perception by effectively
communicating our brand’s competitive advantage
strategy;
Goals and Millstones
Target Customer Profile
Success Oriented Revenue targets
Developing an action plan

7. Tagline
Call a Ride and Go with Fride
The mission of FRIDE is to make raise the standard of road
transport while reducing the time spent
VISION
The vision of FRIDE is to give the current outlook of road transport a more
enjoyable,
comfortable, safe, and reliable experience in the next 5 years.
BRAND PERSONALITY
Reliable, intelligent and succesfull

8. BRAND MESSAGING
How brand messaging support our company’s values
and reason for being?
They target our customers by mentioning Ride
It spells out our availability and readiness to satisfy our clients in
the most convinient way

9. To provide transparent services that cut across basic areas of transport and logistics
such as car wash, rental repairs, and general supplies.
To Increase economic activity and volatility which are expected to boost the demand
for transportation and logistics services, especially With the continuous and enormous
increase in the population structure, and rising businesses.
To solve the already bad traffic problem in significant cities througn fast and safe
travelleing
and transportation alternatives.

10. The vision of FRIDE is to give the current outlook of
road transport a more enjoyable, comfortable, safe,
and reliable experience in the next 5 years.
This has been energising us through out out journey
acting as a reference compass by guiding and
direction all our actings and decisions strategically.

11. Fride is known for its uniqu innovation, flexibility and
diversiry, style and strong atatchment to ist
customers
This doesnt only keep customers glued to our
products , but widens our marketing scope as it
engages our customers to carry out unconcious
markeing for us through the sharing of their
experienmnces to others who get attracted Fride.

12. FACTS & FIGURES
Just within 13 months, Fride has raised a capital of
13.050,000frs and makes a monthly income of 180,000 frs
per month, also raesonable targets are being put in place
with reasonable investment srtategies of 10,000 000 frs
that will cause our peofit to increase annually at a very fast
rate

13. BRAND AWARENESS STRATEGIES
• Know our customers – through the login form and data analytics
• Give Customers What They Want
• Make Ordering Easy
• Focus on Delivery Experience – Giving the customers control
• Carefully Consider Returns – Reverse Logistics
• Continuous Posting on Social Media Handles
• In time, offer as prizes to outstanding riders, Umbrellas with FRIDE’s
Logo

14. THANK YOU