The document discusses Paytm Mall's brand authorization process. It outlines the types of sellers (brand owner, authorized seller, manufacturer, etc.), what documents are required for each seller type (trademark, brand authorization letter, etc.), and how to submit brand documents through the seller panel by filling out a brand approval form and uploading the necessary documents. Sellers must provide proper documentation to prove their authorization to sell a particular brand on the marketplace.

1. Brand Authorization Process
In this module, we will discuss:
1. Types of Sellers
2. What is a Trademark?
3. What is the Brand Authorization Letter?
4. Brand Authorization Policy
5. Brand document submission process

2. Types of Sellers

3. We have classified the types of sellers on the basis of the below-mentioned categories:
Types of Sellers
Brand Owner
• If you’re an owner of a brand,
you are required to submit a
trademark document for the
same
• The Paytm Mall brand
verification team will verify your
details and get back to you after
formality checks
• For FMCG sellers - related
licenses like FSSAI, AYUSH,
drug license etc will be required
Authorized Seller
• If you’re an Authorized seller &
are selling some other brand’s
product(s), you must share an
authorization letter from the
brand on their official letterhead
with a signature from the
authorized signatory along with
the brand stamp impression.
• For FMCG sellers - related
licenses like FSSAI, AYUSH,
drug license etc will be required
Manufacturer
• If you’re a manufacturer, you need
to submit any one of the following
documents:
a. Certificate of incorporation (if
available)
b. Manufacturing declaration
c. Product/Packaging sample
images showing brand logo
d. For FMCG sellers - related
licenses like FSSAI, AYUSH,
drug license etc will be
required

4. What is a Trademark?

5. What is a Trademark?
• A Trademark, issued by the Government of India, is a brand or a logo which represents your
business. Trademarks are registered under the Trademark Act, 1999, and provide the
trademark owner with the right to sue for damages when infringements (*explained below) of
trademarks occur.
• Below are a few mandatory checks required to validate the authenticity of a Trademark
document:
Trademark Number
Every trademark has a unique
trademark code through which we can
track the authenticity of the trademark
document
Status
It shows the current stage of the Trademark
document. For Example, Formality Check
Fails, Objected, Abandoned, Refused,
Opposed, Removed, Withdrawn And
Registered
Brand Name/ logo
It identifies your brand or your unique
business identity

6. What is a Brand
Authorization Letter?

7. What is a Brand Authorization Letter
A Brand Authorization Letter is provided by the seller for a specific brand. It offers you complete
authority in order to authorize you for the same brand or the required brand.
Below are the Mandatory Checks which should be mentioned in authorization letter:
• Brand’s letterhead
Brand authorization is given only on the certificate by the brand/brand letterhead to be accepted with a signature from the
authorized signatory and brand stamp impression.
• Validity period
Time period of the authorization should be mentioned in the letter clearly
• Brand Name/Logo
It identifies your brand or your unique business identity
• Company name
The name under whose name the trademark has been issued

8. Brand Authorization Policy
We follow a strict brand authorization and verification process in order to ensure that no
fake/defective/low quality products go to our customers and there is no brand infringement on
our platform.
Therefore, Brand Authorization/Ownership documents are needed to sell on Paytm Mall. Any
seller not able to submit or failing verification can be blocked from selling on Paytm Mall.

9. Brand Authorization Policy
TYPE Documentation Verification
Paytm Mall will verify the authority letter from the brand. The brand
may choose to reject the same if -
The authorized signatory is not correct or the letter is fake
The brand has authorized limited partners for ecommerce
or Paytm Mall
Given letter is not valid anymore due to changes in the
brand policies
The brand authorization document must be valid for at
least the next 60 days at the time of raising the request
In a few cases, Paytm Mall may ask the seller to produce additional
documents or details like -
Trademark number of the brand
Product/Packaging sample images
Brand website & contact person email ID
In a few cases, Paytm Mall may measure the quality/customer
service parameters of the brand. Paytm Mall may reject the
seller's application based on these quality parameters
Mandatory-
A valid Brand Authority letter on the
brand letterhead clearly stating the
authority to sell online/ecommerce
or on Paytm Mall and signed by the
authorized signatory of the brand.
Please click here for the sample
brand authorization letter.
For FMCG sellers - related licenses
like FSSAI, AYUSH, drug license
etc will be required.
Documents not accepted-
a. Purchase Invoice
b. Authorization letter mentioning
other online channels & not
mentioning Paytm Mall
Authorized
Distributor / Reseller 1.
2.
1.
2.
3.
a.
b.
c.
d.
a.
b.
c.

10. Brand Authorization Policy
TYPE Documentation Verification
Paytm Mall will verify the agreement with the brand
In a few cases, Paytm Mall may ask the seller to produce additional
documents or details like -
Product/Packaging sample images
Brand website & contact person email ID
In a few cases, Paytm Mall may measure the quality/customer
service parameters of the brand. Paytm Mall may reject the seller's
application based on these quality parameters
Mandatory-
Valid All India distribution
agreement with brand, clearly
mentioning online sales
Import Export license
For FMCG sellers - related licenses
like FSSAI, AYUSH, drug license
etc will be required
Importer
1.
3.
1.
3.
a.
b.2.
2.

11. Brand Authorization Policy
TYPE Documentation Verification
Paytm Mall will verify the Trademark
a. Trademark in following stages, referred as a negative stage, is
not accepted. It will be considered only if it moves from current
stage to any of the positive stage (defined in next section)
Negative stage: Formalities check failed, Refused, Abandoned,
Withdrawn and Removed
b. Trademark in following stages, referred as a positive stage, is
accepted and are considered for account/brand creation request.
Positive stage: New Application, Send to Vienna Codification,
Formalities check pass, Marked for the exam and Registered
c. If a Trademark is in Objected or Opposed stage; an additional
amendment document will be required
In some cases, Paytm Mall may ask the seller to send product
samples to Paytm office location
Paytm Mall may measure quality/customer service parameters of
the brand. Paytm Mall may reject seller's application based on these
quality parameters.
Mandatory -
Brand Ownership documents –
Self-declaration of brand ownership
in the Paytm Mall format or
Trademark details. Trademarks in
all stages are passed except for
negative stages (rejected, removed,
abandoned, withdrawn)
Product/Packaging sample images
showing brand logo
Brand website (optional)
Manufacturing location images
(optional)
For FMCG sellers - related licenses
like FSSAI, AYUSH, drug license
etc will be required.
Brand Owner or
Manufacturer
1.
3.
1.
3.
2.
4.
5.
2.

12. Brand Authorization Policy
TYPE Documentation Verification
Paytm Mall will verify the authority letter with the authorized
distributor or brand
In a few cases, Paytm Mall may ask the seller to produce additional
documents or details like -
a. Product/Packaging sample images
b. Brand website
c. Authorized distributor contact person email ID
In a few cases, Paytm Mall may measure the quality/customer
service parameters of the brand/distributor. Paytm Mall may reject
the seller's application based on these quality parameters
Mandatory -
a. Authorization letter from the
Brand's authorized distributer in
India on a letterhead
b. An All-India agreement between
the brand & the distributor
clearly stating that the distributor
is authorized to assign re-sellers
for online sales
Re-seller of an
International brand
not selling directly in
India
1.
3.
2.

13. How to submit brand
related documents?

14. Brand document submission process
In these easy steps, you can submit your brand related documents from the Paytm Mall seller
panel
Go to the Seller
Support Tab
Click on ‘Listing
and Catalogue’
Select ‘Brand Related
Requests and Concerns’
Click on ‘Submit Brand
Approval Request’
Fill in the details and
upload required documents
We will contact you
soon
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15. Brand document submission process
To submit your brand documents, follow these steps -
1 Login to your Seller Panel and
click on ‘Seller Helpdesk’
Click on the Seller Support tab
1

16. Brand document submission process
2 Click on the Listing and
Catalogue tab
2

17. Brand document submission process
Click on ‘Brand related requests and concerns’3
3
4 Click on ‘Submit Brand approval request’
4

18. Brand document submission process
Read the instructions provided to fill the Brand Approval Form5
5

19. Brand document submission process
7 Choose and upload the scanned
copy of the brand related
documents
67
8
8 Click on ‘Submit ticket’
Note down your ticket number for
future reference
Your request for Brand Approval
has been sent to our support
team
6 Fill the details

20. Thanks everyone!
For any query, please raise a ticket on Support