This newsletter from Tiffany & Co. welcomes readers and discusses upcoming store events, styling tips, and community involvement opportunities. A team building committee has been formed to plan potlucks, drives, and other activities to bring the store team closer together. Upcoming events highlighted include a Mother's Day toast, the Bay to Breakers run, and a store picnic. The newsletter also features Chinese New Year parade recap, information on the documentary "Miss Representation", jewelry styling tips, and a Tiffany trivia crossword puzzle.

1. TIFFANY & CO. THE 350 P ST
Volume 1, Issue 1 February 2010— May 2010
Team Building Together!
After a long hiatus, we would like to welcome you to The 350 Post Newsletter;
bringing you the latest in ongoing and upcoming
store events, styling to sell, jewelry, community
participation and more. Its main focus will be on
how to connect with and make that special connec-
tion with our customers. In addition, it will feature
one or more SOS (Sale of Success) stories.
A Team Building Committee has been put together
by Jennifer and Sonia who will be meeting once a month to discuss opportuni-
ties that can bring us closer together as a store. Together, Fabian, Heidi,
Maxine, Michele F., Tammy, and Tanya will be coordinating in store potlucks,
hosting food, toy drives and more. Currently the Team Building Board in the
lunch room has posted “What Motherhood Means to You”; an idea by our very
own writer and mother herself, Maxine, in celebration of Mother’s Day. The Bay
To Breakers countdown is posted on there too as a reminder from Tanya of the
number of days left to get in shape for a very long
7.46 miles run or walk. Upcoming events that you
can look forward to participating and/ or supporting
your fellow colleagues are:
Mother’s Day employee toast (May 7th)
Bay to Breakers (May 16th)
SF Store Picnic (June 27th)
JP Morgan Corporate Challenge (August 4th)
Some of us have devoted our time to The Child Life
Department at UCSF Children’s Hospital which brings laughter and smiles to Inside The 350
children who are terminally ill, injured, or undergoing treatment. On the 15th of Chinese New Year 2010 2
every month, UCSF holds a bingo game
day where every child gets to play and Miss Representation 2
win prizes. They share this experience
not only with their families, but those Style to Sell 3
that volunteer their time to be a part of
something positive. Not all of us have Did You Know... 4
had the opportunity to go, but hopefully
each of us gets a chance to participate Tiffany Talk Review 4
in this, because there is nothing more rewarding than making a child smile.
Crossword Puzzle Key 4
We are here to project what we know best, how we can make things better, be Before & After Look at T&CO 5
stronger, and be united in the journey of a great summer and an all around
phenomenal year. Every customer should always be treated like a GEM Tiffany Crossword Puzzle 6
meaning we should do our very best in Going the Extra Mile.
The 350 Post 1

2. Chinese New Year Parade 2010
Named one if the world’s top ten parades, Chinese New Year Parade in San Francisco is the largest celebration of its
kind outside of Asia. Reported by the SFPD it was said that 1,237,000 people watched the parade and one hundred
twenty units participated; many of the floats and specialty units
featured the theme of this year’s Chinese zodiac sign. Some of
the parade highlights included elaborately decorated floats,
school marching bands, martial arts groups, stilt walkers, lion
dancers, Chinese acrobatics, the newly crowned Miss Chinatown USA and the
Golden Dragon. This year Tiffany has launched a new charm collection created
by Paloma Picasso who was inspired by the Chinese Zodiac to depict each of
the 12 animals making up the horoscopes 12 year cycle.
Your 350 Post Newsletter Editor Danielle Lopez has participated in this marvel-
ous community event for the past 5 years. She has worked with VISA, California
Lotto, and Comcast choreographing for their floats and has worked with Jean
Parker and McCopplin Elementary, Saint Ignatius and American High School,
and the San Francisco Synchronized Swim Team. As this year celebrates the
Year of the Tiger, the students of SI high school wore traditional Chinese paja-
mas, tiger face paint complete with tiger ears performing a fan dance. At Tif-
fany & Co., we strive to ―create an environment that recognizes and rewards
creativity, initiative, and dedication and respects diversity, dignity and the shared values of community and family.‖
Miss Representation (formerly, Women & Power)
by Actress, Filmmaker and First Lady of San Francisco, Jennifer Siebel Newsom
Miss Representation explores women’s under-representation in posi-
tions of power and influence in America by challenging the limited por-
trayal of women as encouraged by the mainstream media. As the most
persuasive and pervasive force of communication in our culture, the
media dictates cultural values and gender norms, which in turn seep
into our subconscious and impact both our attitudes and actions. In this
climate of dangerous stereotypes and rigid gender roles, women are
trivialized, objectified, and rarely viewed as powerful figures—making it
more difficult for many women and young girls to feel powerful them-
selves. Accompanied by a collaborative social outreach campaign, Miss
Representation will celebrate women’s progress across America and
empower our audience to take action for transformative social change.
Jennifer Siebel Newsom recently had an event held at Tiffany & Co. on
Wednesday, February 24th, in which over seventy guests attended. Mrs.
Newsom took the opportunity to promote the film as well as bring aware-
ness about the message. Shortly after her introduction, a trailer Miss
Representation was played. For every at purchase Tiffany & Co. that was
made during the month of February and the documentary referenced,
10% of the proceeds went towards the organization.
The 350 Post 2

3. Amy Adams—2010 Golden Globe Awards
Sterling Silver
Style to Sell
Cushion-cut Citrine Olivia Wilde—2010 Golden Globe Awards
Stud Earrings
Sku 23260093
Retail Price - $500
Diamond Puzzle
Ring in 18k white
gold by Paloma
Picasso
Sku 17912097
Retail Price -
$8,600 and a
Kristin Chenoweth-
61st Annual Emmy Platinum Black
Awards wearing Onyx and Diamond
Tiffany Lucida dia- Also this year , Fan Bangle
mond studs and a Olivia Wilde wore Sku 24034305
15 carat aquama- Kate Winslet who Retail Price
a Paloma’s emer-
rine cocktail ring has become our
ald egg necklace - $165,000 Platinum
very own Tiffany &
( 26017556- Black Onyx
Co. celeb starlet
wore some amaz- $49,000) paired Open Circle
ing jewels to the with diamond Earrings with
Oscars this year. earrings and ban- Diamonds
Tiffany & Co. cus- gles to the 25th Sku
tom designed a Spirit Awards. 24837289
$2.5 million Art
Deco-inspired Retail Price -
necklace in plati- $12,000
num, based on
jewels in the Tif-
fany archives. The
necklace features
a triple-drop pen-
dant of a 13.09-carat and two ap-
proximately 6-carat fancy vivid yellow
diamonds surrounded by 642 white
diamonds. The drop earrings feature Kate Winslet also wore the following at the 2010
10 total carats of yellow square cut Golden Globe Awards a Platinum Diamond Four
antique modified brilliant diamonds Square Link Bracelet (Sku 22464868 - $38,000),
and her bracelets also feature yellow
Platinum Marquise Diamond Square Link Bracelet
diamonds.
(Sku 24702359 – $125,000), and Platinum Emer-
Claire Danes paired pear-shape diamond ald-cut Sapphire and Diamond Earrings (Sku
drop earrings with a diamond multi-chain 19556808 - $43,500
bracelet at the 2010 BAFTA awards in To the BAFTA awards in
London. London, she was in dia-
mond and black jade ear-
rings and a black
onyx and diamond
bracelet.
The 350 Post 3

4. D i d Y ou Know...
when we take in a Personal Check as a method of payment, we only need to write the following on
the face of the check?
US Government Issued Picture ID type & Expiration Date
Credit Card Type & Expiration MM/YYYY
Example:
CA D/L & Expiration Date (i.e. D/L, State ID/U.S. Passport)
MC 06/2011 (Credit card type & EXP Date)
Please do not write down the customer’s D/L # or DOB or Credit Card # on the check!
Review On Talking The Tiffany Talk
ATS - Authorization To Ship GG - Graduate Gemologist RSD - Retail Sales Development
COM - Customer Owned Merchandise GIA - Gemological Institute of America RTT - Return To Tiffany
COP - Career Opportunity Program IR - Individually Register SKU (one of a kind) SDR - Solitaire Diamond Ring
CFC - Customer Fulfillment Center MAP - Management Associate Program SKU - Stock Keeping Unit
CRM - Customer Relationship Management MIO - Merchandise Information Office TIF - Tiffany & Co. abbreviation on NYSE
CBY - Color By the Yard MIPS - Merchandise Info. Processing System TFB - Tiffany For Business
DBY - Diamonds By the Yard POS - Point Of Sales TSC - Tiffany Service Center
EGC - Electronic Gift Card QA - Quality Assurance TTA - Tiffany Time Account
EMC - Electronic Merchandise Credit RSC - Retail Support Center TR - Tiffany Register
CROSSWORD PUZZLE KEY
Across Down
Charles Lewis Tiffany Reese Witherspoon
NFL PGA Tour
Tiffany Blue Blue Book
Audrey Hepburn Marilyn Monroe
NBA
NASCAR
Union Army
MLB
Jewelry n Silverware
The 350 Post 4

5. Before & After Floor Move 2010
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6. Test Your Tiffany’s Knowledge
1
2
3 4 5
6
7
8
9
10
11
12
13
ACROSS
2 Founded by John B. Young and
6 Vince Lombardi Trophy
7 Registered Trademark Color
8 Breakfast at Tiffany's starred
10 Larry O'Brian Championship Trophy
11 In 1862 T & Co. supplied swords, flags and surgical implements
13 Tiffany & Co. is a (*tricky to fill in)
DOWN
1 The New York jewelry store was shut down when filming Sweet Home Alabama inside starring
3 FedEx Cup Trophy
4 Was known as the first Tiffany Catalogue in 1845
5 Tiffany's is mentioned in the song "Diamonds Are A Girl's Best Friend" in Gentlemen Prefer Blondes starring
9 Nextel Cup Trophy
12 World Series Trophy
The 350 Post 6