2. and is a unique design, sign, word or combination of these, employed in creating an image that identifies a prod
arketing practice of creating a name, symbol or design that identifies and differentiates a product from other pro
ude the name, logo, fonts and visuals media images to their branding which are all components of brand identit
3. Brand Identity is an
important factor of
building the brand and
making it successful. It
helps the brand’s
reputation, makes it
stand out and become
unique, and lastly
projects values to attract
the audience.
ss personality and allows audience to identify who they are. The brand projects expecta
For our film we include
Postcard WebsiteTrailer
Key colour Title/Logo Images
Corporate typefaces
4. h the theme park and the film – eschews Michael Crichton’s “Voyage to the Land Before Time
chosen to tour an island theme park populated by dinosaurs created by prehistoric DNA. The o
5. Media convergence is
the merging of mass
communication outlets,
e.g print, television,
radio, the Internet along
with portable and
interactive technologies
through various digital
media platforms.
Media convergence allows
mass media professionals to
tell stories and present
information and
entertainment using a variety
of media.
Converged communication
provides multiple tools for
storytelling, allowing
consumers to select level
of interactivity while self-
directing content delivery.
6. How Convergence Media can be used in the Brand Identity
The business wants to gain ‘followers’
on these platforms such as Facebook, Twitter,
Instagram and Youtube which then allows
the cast and crew to communicate message
and codes regarding the film. By doing this people
such as the actors gain popularity and a good reputation
by connecting with their fans.
In addition, the film would consume more profit
by the extra promotion - which takes place
on social media.
In todays society, social media is
a very popular businesses indicate their
brands identity. This is by using different
social media platforms to promote
their business.
The cast and crew create awareness of the film
by linking them in promotional material that they
release e.g posters, links to trailers and websites.
Actors especially have a huge platform because of
the media and use it to their advantage
by creating brand identity to social media.
They share behind the scenes, giving the audience
a perspective of their experience of the film and
what they can expect from the film
