personal branding

2. What Is a Personal Brand?

3. Think of Yourself as a Product
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4. Why Is Your Personal Brand
Important?
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5. What is your current brand?

6. Ask Yourself…
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7. Seek Feedback
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8. How Do You strengthen your
brand?

9. Determine…
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10. Make Relevant Adjustments
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11. Showcase Your Brand
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12. How Do You leverage social
media?

13. Choose Your Platform(s)
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14. Establish Your Value
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15. Create a Social Media Plan
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16. How Do You manage your brand?

17. Be Proactive
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18. Be Strategic
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19. YOUR PERSONA
PROMISE
AND
BRAND STORY

20. YOUR PERSONA

21. What is Persona?

22. Helpful resources for uncovering
your persona:

23. ASK YOURSELF

24. Helpful Adjectives

25. YOUR PROMISE

26. What is a Promise?

27. Helpful resources for uncovering
your promise:

28. Ask Yourself

29. Consider using Power Phrases:

30. Examples of things you may have
to offer:

31. Fun adjectives:

32. CREATE YOUR BRAND STORY

33. What is a personal brand story?

34. What a personal brand story is
NOT.

36. What makes a personal brand
story successful?

37. EXAMPLE

38. John is a CEO of a home décor
manufacturer and distributer.

39. Your Turn

40. Your Turn