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Y
WHY YOU SHOULD
BRAND
OU !
CARE AWARECARE AWARECARE AWARECARE AWARECARE AWAREand be
Presented by Angela Maiers
angelamaiers.com
Wednesday, August 14, 13
BRAND.
are a
Wednesday, August 14, 13
Wednesday, August 14, 13
Have you defined
your personal brand?
Yes
No
Are you consistently living your
personal brand every day?
Wednesday, August 14, 13
HABITUDES
BEImaginative
Creative
Generous
Courageous
Passionate
Remarkable
Wednesday, August 14, 13
HABITUDES
Habits + Attitude
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
are a
BRAND
STRONG
SUCCESSFUL
REMARKABLE
ENDURING
Wednesday, August 14, 13
BRAND.
are a
Wednesday, August 14, 13
A.
B.
C.
ARE
BE
COMMIT
ABC’s of Personal Branding
(Who You Are)
(Who You Wish To Be)
(WHAT YOU’RE WILLING TO DO)
Wednesday, August 14, 13
#1
YOU
ASSET
Wednesday, August 14, 13
Wednesday, August 14, 13
Brand Aware vs. Self Aware
#McDStory
Wednesday, August 14, 13
Wednesday, August 14, 13
The #McDStory
Wednesday, August 14, 13
BEST
WhoYou Seek To Be
WhoYou Hope To Be
WhoYou Work To Be
Who You Are
Seen To Be
DescribedTo Be
Expected To Be
Who You Are
According TO YOU According TO WORLD
+
=
Wednesday, August 14, 13
Copyright Angela Maiers 2008
Self Awareness
Self-awareness is the
ability to think and
exist inside --
and outside of
ourselves
simultaneously.
Wednesday, August 14, 13
Me World
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
What Does Google Say About You?
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
A.
B.
C.
ARE
BE
COMMIT
ABC’s of Personal Branding
(Who You Are)
(Who You Wish To Be)
(WHAT YOU’RE WILLING TO DO)
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
B. BEing You?
What Bridge Have
You Crossed?
Wednesday, August 14, 13
B. BEing You
Don’t Follow
Your Heart
Follow Your
HEARTBREAK
Wednesday, August 14, 13
EVERYTHING Speaks
angle
image
background
words logo
color
design
tags
#
Wednesday, August 14, 13
?Educator
ELearning Designer
Wednesday, August 14, 13
What’s the
ONE WORD that can
•Encapsulate you?
•Differentiate you?
•Elevate you?
•Advance you?
•Transform you?
Wednesday, August 14, 13
I use my _______ and _______ for_______
Known for ________ , I _________.
Using _________(key trait), I _______ ,
by providing ____________________
Through my ______, I ______,
when I serve___________________.
Putting the Pieces Together
Wednesday, August 14, 13
A. AREWho You?
More Questions to Consider....
1 How do people benefit by working with me?
2 What words do others use to describe me?
3 How do I make people feel?
4 What field or industry am I in (or do I want to be in)?
5 What are the words I would use to describe my work?
6 Who is my target audience?
7 What service do I have to offer people?
8 What do I do that makes me stand out from everyone else?
Wednesday, August 14, 13
A. AREWho You?
Questions THEY Consider....
•Do you CARE about me? I mean, really care about helping me?
•Do you SERVE your community?
•Do you GIVE FIRST and SELL LAST?
•Is it CLEAR what you do? Can I describe it in one sentence?
•Are you PASSIONATE about what you are doing?
•What are you known for? Whats your skill?
•What problem can you solve?
•What is the ONE compelling reason I should seek to build a
relationship with you?
•Are you trying to make a DIFFERENCE in the world?
Wednesday, August 14, 13
B. BEing You?
ACTING, BEHAVING,
SEEING, THINKING,
DREAMING...
Wednesday, August 14, 13
Wednesday, August 14, 13
#MyStory in Wordle.com
Wednesday, August 14, 13
#MyStory in Wordle.com
Wednesday, August 14, 13
Nouns Verbs
Mother Raising Teenagers
Accountant
Teacher
Empowering
At-Risk
Youth
Helping People
achieve financial
security
Wednesday, August 14, 13
C. COMMIT
WILLING TO DO?
EVERY DAY - ALL DAY
FOR ALL YOUR DAYS!
WHAT ARE
Wednesday, August 14, 13
5 Minutes5 Things
Wednesday, August 14, 13
50
1 Notice and Note
Wednesday, August 14, 13
51
2 Ask A Question
Wednesday, August 14, 13
52
3 Share a #WOW
Wednesday, August 14, 13
53
4 Spead Awesome
Someone Else’s
Wednesday, August 14, 13
54
5. Love Up
Wednesday, August 14, 13
ARE A
WORK IN
PROGRESS
Wednesday, August 14, 13
#YouMatterWednesday, August 14, 13
HERE TO SUPPORT YOUR JOURNEY
@angelamaiers
angelamaiers
#Choose2Matter
Wednesday, August 14, 13
Understanding Brand You
angelamaiers.com
RESOURCES
Wednesday, August 14, 13
Wednesday, August 14, 13
•Reclaim Your Dreams
•Strengths Finder 2.0
•The 7 Habits of Highly Effective People
•8th Habit
•Values Worksheet
•What Color Is Your Parachute
•4-Hour Work Week
•Unlimited Power
Understanding Brand You
angelamaiers.com
Wednesday, August 14, 13
Understanding Brand You
angelamaiers.com
•Google Alerts
•Tracker
•Jodange
•Twendz
•Oodle
•Lexicon
•BoardTracker
•Webtrends
Wednesday, August 14, 13

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