The document describes a retail store that sells bedroom, dining room, bathroom, curtains and decor items. It has been in business for 65 years and operates using a franchise model with 32 stores in Rio Grande do Sul state. The target audience is younger adults and women aged 35-55 who enjoy home decor. The proposed Christmas campaign would promote family and home products with a budget of R$100k, offering prizes in a "Queen of Brides Christmas Raffle". Advertising would occur via radio, TV, newspaper, web and in-store with an online promotion and product giveaways.