This document provides information on various topics including Point-of-View Marketing, the Alliance Management Organization (AMO), and the issue tracking tool JIRA. It discusses how Point-of-View Marketing increased impressions, customer touchpoints, and new contracts/assets for two clients. It also outlines the typical AMO team roles and structure, and describes JIRA's issue tracking features to improve project management.

1. About Us
Stories worth spreading…™

2. Our
Branding
World View

3. Our
Branding
World View

4. Clients
onebigcampus ®

5. POV Marketing©

6. Point-of-View Marketing
Success

7. ©
Point-of-View Marketing
Success

11. The Coverage

12. ROI of Point-of-View Marketing©
Success
14 Million
Impressions
Positioned as
Industry
Authority,
media source
400%
Increase in
customer
touch points
Expansion
into New
centers of
influence
Dozens of
Inbound
Phone Calls,
Meetings
$10 billion
in new
assets

14. The Market Action -- TroopIdeas.com

15. The Market Action -- TroopIdeas.com

16. The Coverage

17. ROI of Point-of-View Marketing©
Success
10 Million
Impressions
Positioned
as Industry
Authority
200%
Increase in
customer
touch points
Expansion
into 3 New
Branches of
Gov.
8 new
mult-million
dollar RFPs
$40 million
in new
contracts

20. Quarterly
Magazine

21. Blog

22. December 17, 2008
Capabilities
AMO
Introduction

23. AMO Overview - Typical Team
Project Sponsor
Account
Manager
Alliance Global Delivery
Functional
Specialists
Testers
Test
Writers
Developers
Project Manager
JavaMicrosoft E-Biz QA
VPVPVPVP
Appl. Tech.
Lead
Maintenance
Developer
AMO Director
Scott Niness
IT Manager
IT Resources
Engagement
Manager
Support Spec. QA Tester
Resource Pool
Bench
CustomerCustomer
Alliance Competency CentersAlliance Competency Centers
PMO Director
Offshore
Team
SVP Delivery
Bill Lewallen
DB Tech.
Lead
QA Manager
Appl. Tech.
Lead
Developers Support
Spec.
Onshore
Team
BA’s
Project Sponsor
Account
Manager
Alliance Global Delivery
Functional
Specialists
Testers
Test
Writers
Developers
Project Manager
JavaMicrosoft E-Biz QA
VPVPVPVP
Appl. Tech.
Lead
Maintenance
Developer
AMO Director
Scott Niness
IT Manager
IT Resources
Engagement
Manager
Support Spec. QA Tester
Resource Pool
Bench
CustomerCustomer
Alliance Competency CentersAlliance Competency Centers
PMO Director
Offshore
Team
SVP Delivery
Bill Lewallen
DB Tech.
Lead
QA Manager
Appl. Tech.
Lead
Developers Support
Spec.
Onshore
Team
BA’s

24. Technology / Additional Tool Implementation
Alliance PMO-supported tools that improve communication,
knowledge transfer, process, visibility, and management reporting
(examples: Wiki, JIRA)
Process Improvements
Efficiency tools such as the PTO Tracker, Capacity Planning
Model will ensure a complete support model
Cost reductions, process improvements, code consolidation and
reuse, and standards
Best Practices
PeopleCare activities such as Lunch and Learn Sessions,
Continuous Improvement Dashboard, Bi-Weekly KX Sharing
Sessions are designed to improve morale and retention
Discovery Integration Optimization Steady State
Issue Totals
23
39
54
80
40
60 58
98
75
49
138
174
186
215
192
0
50
100
150
200
250
Nov Dec Jan Feb March
Months
NumberofIssues
Total Closed
Total Entered
Total Backlog
Closed Issues by Month
19 26
38
16
7
4
9
6
10
15
22
2
3
9
11
16
0
20
40
60
80
100
Dec Jan Feb March
Month
NumberofIssues
Task/Sub Task Req.
Bug Req.
Report Req.
CI Req.
NewIssuesbyMonth
28
44
27
15
3
5
12
5
17
28
20
10
10
21
16
19
0
20
40
60
80
100
120
Dec Jan Feb March
Month
NumberofIssues
Task/Sub Task Req.
Bug Req.
Report Req.
CI Req.
Currently Open Issues by Month
119 141 148 159 140
19
21 14 11
120
7 13
22
15
0
5 11
23
25
0
50
100
150
200
250
Nov Dec Jan Feb March
Month
NumberofIssues
Task/Sub Task Req.
Bug Req.
Report Req.
CI Req.
Myers Briggs / Jung’s Typology
Teambuilding Exercise
[ENFP] [INFP] [ENFJ] [INFJ] [ESTJ] [ISTJ] [ESFJ] [ISFJ]
[ENTP] [INTP] [ENTJ] [INTJ] [ESTP] [ISTP] [ESFP] [ISFP]
© 2004 EMC Corporation. All rights reserved. 3838
JIRA Issue Tracking Tool
Best Practices (Tools): JIRABest Practices (Tools): JIRA
What is JIRA?What is JIRA?
JIRA is an issue tracking and project management application developed to make this process easier for your team.
JIRA has been designed with a focus on task achievement, is instantly usable and is flexible to work with.
JIRA FeaturesJIRA Features
•Manage bugs, features, tasks, improvements or any issue
•A clean and powerful user interface that is easy to understand for both business and technical users
•Map your business processes to custom workflows
•Track attachments, changes, components and versions
•Full text searching and powerful filtering (customizable, save-able, shareable and subscribe-able!)
•Customizable dashboards and real-time statistics
•Easily extended to and integrated with other systems (including email, RSS, Excel, XML and source control)
•Runs on almost any hardware, OS and database platform
•Web service enabled for programmatic control (SOAP, XML-RPC and REST interfaces)
JIRA Costs: $4800 Enterprise LicenseJIRA Costs: $4800 Enterprise License
Deploy a single instance of JIRA in a commercial environment on 1 server; Unlimited projects, users and issues; Free
software maintenance for 12 months - including free updates and email support ; Full source code (under a developer
source license which allows for broad customization)
JIRA Website:JIRA Website: http://www.atlassian.com/software/jira/
AMO Overview - Steady State Phase

26. 26Source: The Standish Group Chaos Report

27. 27Source: The Standish Group Chaos Report

28. 28
APPROACH
RightLineTM is designed
to address specific client
and project needs in key
areas as they change
throughout the software
lifecycle.

30. www.ITBillofRights.com