The document discusses how to build product-class applications through a set of principles and practices called "Producteering". Producteering aims to achieve high quality software at optimal costs through reuse, flexibility, and a focus on innovation. It involves collaborative requirements gathering, iterative development processes, technical reviews, automated testing, and training engineers to think like product managers.

2. How do you build Product-class Applications?

3. A way to build great software consistently. Set of principles and practices, driven by the right people and supported by the right platforms. Producteering

4. Value Proposition Key Benefits Achieve high quality software at optimal costs Promote reuse through reduction of IT silos Achieve team flexibility Save on IT Budgets Focus on innovation and growth Keep your business users happy We help build software better and faster Institutionalized what it takes to build great software consistently.

5. Customers

6. SERVICES SOFTWARE DEVELOPMENT & ENHANCEMENT OTHER SERVICES MAINTENANCE & SUPPORT INDEPENDENT VALIDATION & VERIFICATION RE-ENGINEERING & MIGRATION Functional Testing Test Automation Performance Testing Enhancements 365 x24 x7 support L1, L2, L3 Platform Modernization SOA, SaaS, Mobile Data Migration Service Lines Infrastructure Services Packaged-Application Services Documentation Complete SDLC Services from Requirements to Go-Live Business Intelligence EAI,B2B Integration

8. Engagement Models Complete Software Development Modular Development Co-Development Specific Services Offshore Partial Onsite-Offshore Onsite-Offshore Offsite-Offshore Dedicated Team (ODC) Time & Material Fixed Bid Hybrid and Other Innovative Models RESPONSIBILITY TEAM LOCATION PRICING MODELS

9. CoE CUSTOMER ENGAGEMENT MANAGER DELIVERY UNITS Java .NET LAMP SharePoint SaaS Mobile Test Automation UI Documentation DBA Enterprise Software Consumer Software Independent Verification & Validation Innovative Enterprises CORE PROJECT TEAM PROJECT MANAGER Delivery Structure ADVANCED TECHNOLOGY GROUP (ATG) SPECIALITY GROUPS

10. An “e-distributor” of fine, specialty and semi-commodity chemicals offering personalized services through internet. Aspire built an integrated web platform using SharePoint/MOSS. We also helped them integrate their ERP, CRM, Warehouse and Supplier Information Systems. Flexible Enterprise Content Management resulted in increased productivity. Better integration of LOB software provided decision makers with access to near-real time data. DEVELOPMENT Case Studies

11. MAINTENANCE/ SUPPORT A global Life Science leader in the area of heart valves and monitoring, operating in nearly 100 countries, with sales exceeding $1 billion. Aspire provides ongoing maintenance, L2 & L3 support of the BI/Data-warehouse that records daily global sales, demand, inventory. Increased uptime of the system combined with incremental additions of key features to enhance decision making. Case Studies

13. About Aspire Been in business for over 10 years Niche Software services provider 50+ active engagements; 700 people Core Competencies: Mobile, SaaS, Test Automation, MS/Java technologies, RIM Offices in Chennai, San Jose, CA, and London, UK, Dubai, Middle East ISO 9001:2000 certified Awards Ranked in the top 500 fast growing technology companies in Asia Pacific for 3 years in a row Ranked among the Top 20 Global R&D Service Providers by Zinnov Consulting

14. Significant Milestones GROWTH Aspire founded by a team of 4 people; investment of $20,000 Established India and US offices Exclusive focus on product development (OPD) Crossed employee strength of 50 Grew customer base to 10+ Crossed employee strength of 100 Established Global Innovation Center in Chennai. Obtained ISO 9001:2000 certification Won Deloitte Technology Fast 50 in India and Deloitte Technology Fast 500 in Asia-Pacific Crossed employee strength of 250 Grew customer base to 25+ Strengthened Senior Management Team Opened offices in California and New Jersey EXPLORATION 1996 2002 2003 2004 2005 2006 2007 2008 2009 Deloitte Technology Fast 500 APAC Winner Opened office in London, UK NASSCOM IT Innovator Award

15. UI Documentation DBA Enterprise Software Consumer Software Independent Verification & Validation Innovative Enterprises SaaS Mobile Test Automation Finance Facilities/Admin Corp Com Talent Acquisition Talent Retention Talent Nurturing HR Speciality Groups Quality Assurance Delivery Units Advanced Technology Group MIS/ System Admin US Operations Functional Units CEO Organization Centers of Excellence Marketing Offshore Sales

16. Infrastructure State-of-the-art scalable campus 60,000 sq. ft Global Innovation Center, Chennai, India 525 seats; 66-72 seat wings with independent entry Training Rooms, Cafeteria, Overnight Stay, Gym Complete two-level power backup (UPS, DG) Separate Backup Center for Disaster Recovery Offices in San Jose, CA and the UK

17. Thank you !

18. Producteering : Principles Recognize the variables: Time, budget and scope Collaborate extensively with business users Process focus on engineering and project management aspects We manage scope; we do not slip on time or budget Iterative, incremental practices; agile processes Requirements doc is no substitute for robust dialog Technical Health Index, Process Health Index Deliver working software frequently

19. Producteering : Practices Good Engineering Practices Architectural Standards Usability Engineering Testing Practices Automated daily builds, continuous integration, automated unit testing Extensive use of frameworks, components and patterns Specialist UI team; Usability guidelines Architecture reviews Performance and stress testing In-depth involvement of ATG Performance Engineering

20. Producteering : Practices Software engineers are not product engineers There just aren't enough product engineers!* Creating Producteers Impact Training Very high expectations Real outcomes Multi-level training Practitioner driven Communication/cultural training Select the best (1 in 100); guide and mentor; reward and recognize Strong performance management *Indian IT talent to fall short by 500,000 in 2010 - NASSCOM

21. Producteering : Platforms Pre-built technology platform Well-integrated, transparent collaboration platform Technology frameworks and components to accelerate development Propel.NET, PropelJ, PropelSaaS, PropelQ Saves development time by 30+% Driven by Centers of Excellence led by our Advanced Technology Group Built on open-source foundations Manage requirements to release and support Customers can adopt our platform People Platforms Principles Practices