Brainstorming is used to: 1) Find innovative solutions to problems by leveraging creativity and motivating higher levels of thinking. 2) Draw from the diversity of skills, responsibilities, personalities, educations and backgrounds of participants. 3) Create opportunities for the expression of undeveloped ideas.

1. Brainstorming

2. Purpose of Brainstorming
• To find innovative solutions to problems
• To leverage creativity and motivate to higher
plateau of thinking
• Create the opportunity for expression of
uncultivated ideas
• To draw from the diversity of job skills,
responsibilities, personalities, education's and
backgrounds

3. Everybody is born creative...

4. Habits
and
Attitudes

5. Habits can make us . . . .
• Rigid
• Unreceptive to change
• Not open to new possibilities

6. How many squares do you see?

7. DEATH LIFE
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9. Kills!
Criticism . . .
Stupid
Idea

10. • Criticism Forbidden
• Freewheeling Encouraged
• Quantity (Going for a lot of ideas)
• Combine and Expand (Hitch-hiking)
Osborn’s Rules For
Brainstorming

11. Remember . . . .

12. Being Creative Takes Energy

13. Another Very Powerful Tool . . .

14. It’ll
NEVER
work . . .

15. But, that’s the way
we’ve ALWAYS done it!

16. Yellow red orange GREEN
YELLOW GREEN YELLOW GREEN
Red orange GREEN Purple
Green blue RED red purple
RED ORANGE RED BLUE red

17. Lions or Gazelles?
Every morning in Africa, a gazelle wakes up. It knows it
must run faster than the fastest lion or it will be killed.
Every morning in Africa, a lion wakes up. It knows it
must outrun the slowest gazelle or it will starve to death.
It doesn’t matter whether you are a lion or a gazelle.
When the sun comes up, you’d better be running!

18. Find a way you CAN do it . . .
. . . Not a reason you can’t!

19. Time
# of Ideas
Truly
Innovative
Ideas
“Risky” ideas
“Safe” solutions