Bradley Group Brand Style Guide
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Brand Style Guide created for the Rulon L. Bradley Chapter of the Public Relations Student Society of America.
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Bradley Group Brand Style Guide
- 2. Public Relations StudentSociety ofAmerica Vision Bradley Group is an organization of innovative, forward-thinking students pursuing careers in strategic communications striving to bridge the gap between students and professionals through creative application of educational principles and meaningful networking opportunities.
- 3. Public Relations StudentSociety ofAmerica Core Beliefs 1. We believe in building bridges between people and organizations. 2. We believe that when we do something, we do it exceptionally well. 3. We believe in bold colors, bold statements and bold ideas. 4. We believe the best leaders are those who inspire others to be better than themselves. 5. We believe in the proactive pursuit of solutions to problems. 6. We believe we can make the world a better place through strategic communication. 7. We believe in collaborative teamwork to achieve a higher goal. 8. We believe in being professional, but recognize the importance of getting our funk on. 9. We believe everyone has creative potential and we strive to help them harness it. 10. We believe and act in transparency to maintain honest and ethical standards.
- 4. Public Relations StudentSociety ofAmerica Primary Color Belize Hole Fire’s Glow Alizarin Clouds Midnight Blue Midnight Blue is a conservative hue that expresses Bradley Group’s professional nature as well as poses an eclectic and artistic mood. Hex #2c3e50, RGB- 44, 62, 80 Secondary Colors
- 5. Public Relations StudentSociety ofAmerica Secondary Colors Eggplant Hex- #6D0D5A RGB- 109, 13, 90 KeylimeKeylime Hex- #90C622 RGB- 144, 198, 34 Belize Hole Belize Hole offers a cool, collected professional look that reflects Bradley Group’s strategic approach to its initiatives. Hex- #2980b9, RGB- 41, 128, 185 Tertiary Colors (Only when Secondary becomes Pimary Color)
- 6. Public Relations StudentSociety ofAmerica Secondary Colors Alizarin Hex- #e74c3c RGB- 231, 76, 60 BullfrogBullfrog Hex- #19B320 RGB- 25, 179, 32 Fire’s Glow Fire’s Glow is a bright, bold color that reflects the innovative thinking of Bradley Group’s members and its commitment to new ideas. Hex- #ffbc3d, RGB- 255, 188, 61 Tertiary Colors (Only when Secondary becomes Pimary Color)
- 7. Public Relations StudentSociety ofAmerica Secondary Colors Fire’s Glow Hex- #ffbc3d RGB- 255, 188, 61 IndigoIndigo Hex- #55479B RGB- 85, 71, 155 Alizarin Alizarin’s fiery hue accentuates the boldness of the Bradley Group, but also reflects determination to succeed among the group’s members and leadership. Hex- #e74c3c, RGB- 231, 76, 60 Tertiary Colors (Only when Secondary becomes Pimary Color)
- 8. Public Relations StudentSociety ofAmerica Secondary Colors Hot Pink Hex- #D75297 RGB- 215, 82, 151 ForgetmenotForgetmenot Hex- #67C1D7 RGB- 103, 193, 215 Clouds Clouds offers a beautiful off-white hue that is easy on the eyes while retaining maximum readability. Hex- #f1f1f1, RGB- 241, 241, 241 Tertiary Colors (Only when Secondary becomes Pimary Color)
- 9. Public Relations StudentSociety ofAmerica Typography Heading Font Sifonn Basic Sifonn Basic is a geometric sans-serif that provides a sturdy, professional, yet spunky typeface for headings. It also has an outline weight that can be used judiciously. Use Sifonn typeface for all headings and titles where possible on Bradley Group documents. Aa
- 10. Public Relations StudentSociety ofAmerica Typography Public Relations StudentSociety ofAmerica Aa Secondary Font Open Sans Open Sans is a solid humanist typeface that has a variety of weights and offers maximum readability. Use Open Sans typeface for all body text on Bradley Group documents, and use heavier weights for headings and titles when the brand heading font is unavailable.
- 11. Public Relations StudentSociety ofAmerica Exceptions Typeface On rare occaision, a different typeface may be used for heading fonts. Typeface exceptions are limited to sans-serif and script fonts. Extra care should be taken when choosing script fonts, as there are many poor font choices within this category. All exceptions must receive prior approval. Color No other colors may be used, except for those outlined in this style guide. Secondary and tertiary colors may become primary colors (as used in this style guide) but color schemes in these cases should be limited to a monochromatic color scheme (multiple gradients of the same color) or a secondary and matching tertiary color.
- 12. PRSSA Branding Public Relations StudentSociety ofAmerica The Bradley Group is officially registered as the Rulon L. Bradley Chapter of Public Relations Student Society of America. Bradley Group must either include its PRSSA chapter logo or include PRSSA afilliation text on all official documents, advertisements and productions both digital and traditional. PRSSA chapter logo usage must comply with PRSSA branding standards, or have prior approval from a National Committee member when changes are applied.
- 13. Brand Tips “KIFFP” (Keep it fresh, funky & professional) Public Relations StudentSociety ofAmerica