I presented about "Understanding the Digital User" in the event "Digital Times Summit 2015" organized by Bogazici University. The topics covered are: Digital trends, user experience, irrational user behaviour, importance of smaller screens and mobile trends, merging digital and physical realities, showrooming and reverse showrooming, implacations of multiscreen for conversion optimization, measurement, segmentation

1. “Focus on the user and all else will
follow”
Cemal Büyükgökçesu
Analytics and Conversion Consultant
buyukgokcesu

2. “Thinking
(rational)
beings”

3. source: truthfacts.com
40 kuruş
5 kuruş

4. source: The Irrational Bundle by Dan Ariely

5. source: http://www.thejournal.ie/psychology-restaurant-menu-spend-more-1583179-Jul2014/

6. The
Digital User
Constantly Connected
source: truthfacts.com

7. Connected
everywhere all
the time

10. Source: Ofcom, 2014

11. Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social

13. The “New” User
Merging digital and physical realities

14. Source: The Consumer Barometer Survey 2014

18. Desktop Site Mobile Site
Chill Insurance prioritize the phone number on smaller screens instead
of promoting the “get a quote” form

20. Don't Make
Me
Think!

21. source: The Ultimate Guide To Conversion Centered Design, Unbounce.com
The more choice you give somebody, the
easier it is to choose nothing

22. source: The Ultimate Guide To Conversion Centered Design, Unbounce.com

25. Source: Google Trends data

26. Source: Google Trends data

27. Source: Google Trends data

28. source: http://thinkeyetracking.com/2009/06/cuing-customers-to-look-at-your-key-messages

30. Rule of thirds in action

31. source: http://www.usertesting.com/blog/2014/12/02/color-ux-conversion-rates

32. One word can change the message.
The word “order” signifies that you have to go through a process – the
word “get” focuses on the benefit rather than the process you have to
go through
source: Contentverge.com, 7 Universal Conversion Optimization Principles Report

34. Google Confidential

35. 35

40. Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social

41. Correlation: 0.992558
Source: tylervigen.com

42. 10/90 Rule

43. Thanks!
Cemal Büyükgökçesu
Analytics and Conversion Consultant
buyukgokcesu