Implications of digital and mobile transformation on user experience and measurement / analytics.

1. What’s the craic?”
Cemal Büyükgökçesu
Analytics and Conversion Consultant

2. WHAT HAS NOT CHANGED?
Needs are the same

4. source: truthfacts.com
WHAT IS EVOLVING?
The Digital User: Constantly Connected

5. Source: http://j.mp/1lgMIsL & http://j.mp/LKnAgE
“Half a square foot of LCD screen sold for
every human on earth.”
IN JUST ONE YEAR

6. Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social

7. Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social

8. IMPLICATIONS OF DIGITAL EVOLUTION

12. IMPLICATIONS OF DIGITAL EVOLUTION ON UX

13. Source: http://bit.ly/ZhKtI8
Average
phone
screen:
3.5”
Average
phone
screen:
4.86”

14. Source: ScientiaMobile 5.2B sample

15. DON’T MAKE
ME
THINK!

17. source: The Ultimate Guide To Conversion Centered Design, Unbounce.com
The more choice you give somebody, the easier it
is to choose nothing

18. source: http://conversionxl.com/what-to-call-your-call-to-action/ & http://www.marketingsherpa.
com/article/how-to/simple-word-change-in-email
Call it what it does!

20. Source: Google Mobile Search Study

23. goo.gl/2Awaa5

24. IMPLICATIONS OF DIGITAL
EVOLUTION ON MEASUREMENT

25. Moment Search and Decide Convert Measure

26. Macro conversions
Micro conversions

27. 'There is nothing noble
in being superior to your
fellow man; true nobility
is being superior to your
former self.'
— Ernest Hemingway

28. Thanks!
Cemal Büyükgökçesu
Analytics and Conversion Consultant
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