This document discusses the rise of bots and how they are becoming the new apps. It notes that there are now over 3.6 million mobile apps but messaging apps are seeing increased usage. Bots can run anywhere and solve problems for users. The Microsoft Bot Framework provides tools to build bots including the Bot Builder SDK, Bot Connector, and Bot Emulator. Cognitive APIs from Microsoft can add intelligence to bots. Best practices for building great bots include planning the user experience, onboarding users, designing interactions, and getting feedback in production. Bots may become the dominant way users access applications and services.

1. liliankasem.com | @liliankasem
CONVERSATIONS-AS-A-PLATFORM
Bots Are The New Apps
LILIAN KASEM
www.botframework.com

2. Why are we hearing so much
about bots now?
• AI
• Messaging apps
• Data
@liliankasem

3. 3.6 Million Apps
Total Number
of Mobile
Apps
@liliankasem

4. 1
2
3
4
5
6
7
8
9
10
Monthly Mobile Usage
Source AppAnnie 2015
Mobile Minutes Spent in for leading OTT messaging apps (US)
M
5M
10M
15M
20M
25M
30M
35M
@liliankasem

5. 1bn
62m
100m
300m
800mTotal
Registered
Users
(Mobile & Desktop)
@liliankasem

7. Conversations
as a Platform

8. Conversations
as a Platform

9. RUNS ANYWHERE,
ANY DEVICE
SOLVES A PROBLEM

10. How do you make a bot?
How do you make a bot GREAT?

11. www.botframework.com

12. Bot Connector Basics
@liliankasem

13. Bot Builder SDK
@liliankasem

14. Bot Connector Messages
{
"type": "Message",
"id": "68YrxgtB53Y",
"conversationId": "DphPaFQrDuZDKyCez4AFGcT4vy5aQDje1lLGIjB8v18MFtb",
"language": "en",
"text": "You can say "/order" to order!",
"attachments": [ ],
"from": {
"name": "+12065551212",
"channelId": "sms",
"address": "+12065551212",
"id": "Ro52hKN287",
"isBot": false
},
"channelData": { SMS data here },
"botUserData": { your data here },
...
}
Bot
Connector
Your
Bot
@liliankasem

15. Bot Framework Emulator
@liliankasem

16. Developer Portal
@liliankasem

17. Bot Directory
@liliankasem

18. Hello World

19. Adding
Bot Smarts
COGNITIVE APIs

20. Microsoft
Cognitive
Services
Give your apps
a human side

21. Apps Powered by MS Cognitive Services
Captionbot.ai CelebsLike.Me Murphybot.com
How-Old.net TwinsOrNot.net
https://www.microsoft.com/cognitive-services/en-us/applications

22. Speech & Language
Custom Recognition | Speaker Recognition | Speech
Bing Spell Check | Language Understanding | Linguistic Analysis | Text Analytics | Web
Language Model

23. github.com/liliankasem/busbot

24. Bot + Cognitive Services

25. Bot Best
Practices

26. It’s not just a dev’s job

27. Best Practices: Planning
How does it add value?
What is its task?
How will people use it?
@liliankasem

28. Best Practices: Planning
How does it add value?
What is its task?
How will people use it?
@liliankasem

29. Best Practices: Onboarding
Have the bot introduce itself
Explain what it can do
Introduce a menu that users can easily return to if stuck
Suggest a first action for the user to take
@liliankasem

30. Best Practices: Interaction
Use buttons
Be clear when asking for a user’s information
Layer in A.I.
Add conversation
Don’t leave users hanging
Add some design elements
@liliankasem

31. Best Practices: Live
Capture Telemetry
Identify pain points
Implement Feedback loop
DevOps

32. Are bots the new apps?

33. liliankasem.com | @liliankasem
• dev.botframework.com
• microsoft.com/cognitive-services
• github.com/liliankasem/busbot
www.botframework.com