This document analyzes the use of social media by four ballet schools and companies to promote their summer dance programs. It finds that Houston Ballet, Pacific Northwest Ballet, San Francisco Ballet School, and Boston Ballet School all maintain Facebook pages and most have Instagram accounts, but they vary in the quantity and types of posts used to showcase their summer programs. The document concludes that social media is an effective low-cost way for ballet schools to reach large audiences like students and parents with visual content that can influence enrollment in their summer dance programs.