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Uksg student experience with video 2015

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How do students use streaming video? What makes a streaming video good / bad? Where do students search for videos?

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Uksg student experience with video 2015

  1. 1. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Great expectations: Student experience with video Elisabeth Leonard, MSLS, MBA Executive Market Research Manager elisabeth.leonard@sagepub.com
  2. 2. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Why? • SAGE is launching video collections in 2015. • We want to know what students, faculty, and librarians use video for so we can meet student, faculty, and librarian needs. • We want to do research that informs us all.
  3. 3. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Methodology • Literature review • Interviews with 9 students and 3 surveys with 1,673 students
  4. 4. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Demographics • 42% from North America • 33% from Asia Pacific • 19% from Europe • Less than 1% from South America.
  5. 5. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Demographics • Undergraduate students: 49% • Graduate or postgraduate students: 33%
  6. 6. It is shown in the classroom. (64%/62%) To illustrate a point in a presentation. (18%/15%) To understand course material (59%/59%) To learn practical skills. (34%/28%) To hear another point of view. (29%/28%)It is assigned from a reading lists for classroom prep (43%/27%) Students and video For extracurricular reasons. Never watch videos (5%/4%) It is assigned as supplemental (41%/30%)
  7. 7. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Generalizations • Tend to watch 2-8 minutes • Easily bored/distracted, but want to learn • Looking for something just right • A large part of their educational experience has included video • They actually say “flipped classroom”
  8. 8. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Where they find video • YouTube (71% or 748 students) • Google search (45% or 470 students) • Class web page (43% or 455 students) • Library (32% or 332 students)
  9. 9. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston What makes for ‘good’ video • Engaging speakers • Relatable examples • Practical applications of theoretical concepts • Infographics, colorful visuals, or diagrams • Humor
  10. 10. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston What makes for ‘bad’ video • Monotone speakers • Wrong audience level • Not easily identified as relevant • Odd sounds or bad audio • Distracted speakers
  11. 11. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Streaming video & the library
  12. 12. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
  13. 13. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston How the library can communicate services to students • Library website • Learning management system • Social media (including Facebook) • Email • Touch screens inside the library • Posters on bulletin boards near the entrance to the library
  14. 14. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston In their own words • Send an email to my school/personal email address or pin it to the bulletin • Giving out only information for relevant services so that I would not disregard all mails from the library thinking they are all just general mails. • Face to face initially would be nice. • I would rather they list it out on the website. I prefer words over videos. • Facebook page, website- short, snappy posts with links to more information if required. • Don't tell me, especially don’t send me emails. If I want, I search myself. If the library wants to inform students, just tell the lecturers to advertise it. • Send emails regarding open houses with FREE ITEMS
  15. 15. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston What they want from libraries • Neither faculty nor students think much about the library as a source for streaming video • But both could use the help • Make it seamless and easy • And discoverable
  16. 16. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston Questions? • Email elisabeth.leonard@sagepub.com • White paper is available for free at www.sagepub.com/repository/binaries/pdfs/Studentsand Video.pdf

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