Social media: the territory of networking and online influence
•
0 likes•297 views
This document discusses an educational social media program conducted on Facebook to promote Normaflore probiotics to target groups including pregnant women, women before pregnancy, and young mothers. The program established an interactive educational page providing tips, quizzes, and guidance related to children's health and wellness. Content gained over 2,700 followers in two months. The increase in user-generated content allowed the identification of top opinion leaders who were more actively engaging with posts through likes, comments, and shares. Marketing and reputation building in social media will follow similar routes, with reputation represented by the level of positive participation.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (9)
Similar to Social media: the territory of networking and online influence
Similar to Social media: the territory of networking and online influence (20)
More from RevistaBiz
More from RevistaBiz (20)
Social media: the territory of networking and online influence
- 1. Social media: the territory of the networking and online influence Botond Boros, senior consultant Carnation Group 29-09-2010, Timisoara
- 3. 47999 h gttp://www http://www Daily intake of social media increases.
- 4. 47999 h gttp://www http://www The lines between PR and Marketing are blending together – thanks to social media.
- 5. Public relations in social media Case study
- 6. Educational program in social media Product: i. Normaflore probiotics Target groups: i. pregnants, ii. women before pregnacy, iii. young moms Goal of communication: i. Establishing educational program, ii. Providing information about medical attention of children between 0-3 years iii. Educating prospects about the role of probiotics in medical treatment
- 7. PLATFORM: We chose platform Facebook to establish an interactive educational basis.
- 8. Educational program in social media • tips on the page about stomach treatment in case of youngsters • quizzes where users could test their knowledge about children’s illnesses • general how-tos for living with children • guidance for pregnancy CONTENT: By creating appealing and useful content we gained followers.
- 9. Educational program in social media Partnership with biggest retail Facebook community ‘Ruhafalva’ (specialized in kid clothes): we offered 10% discount coupons in exchange of fan status for 50 people. Crosslinking is countinuous between the two Facebook pages. LOCAL PARTNERSHIPS: By creating appealing and useful content we gained followers.
- 10. Educational program in social media Without any campaign activity we have had 2 700 fans in two months. Monthly active users: 3 400 Average daily likes: 54 43% of the users are primary prospects 16% of the users are 20% of the users are moms wannabe moms CRITICAL MASS TO SEGMENTATION: By content and join promotion we reached a critical mass.
- 11. Educational program in social media WITH THE INCREASE OF USER GENERATED CONTENT WE IDENTIFIED THE OPINION LEADERS
- 12. Educational program in social media •Dóra Jankovics - 22 …liking their post… •Judit Éva Bankó – 16 …commenting their •Melinda Renata Dúzs - 12 posts positively •Krisztina Varga – 10 …sharing it once again •Rencsi Dunainé Racsmány - 10 when somebody asks similar question WE IDENTIFIED THE 5 MOST ACTIVE USERS ON THE PAGE AND REWARDED THEM WITH BIGGER ATTENTION.
- 13. 47999 h gttp://www http://www REPUTATION comment share, RT read like follow Marketing and reputation building will have more or less the same route in social media. The representation of reputation is the level of positive participation .
- 14. Thank you for your attention!