The document outlines a design and innovation workshop aimed at Mexican craftsmen, highlighting traditional techniques from Japan and current issues facing Mexican artisans. It emphasizes the importance of preserving craftsmanship through training, product evaluation, and market analysis to enhance the quality and cultural identity of crafts. The workshop seeks to create new personas and innovative products while addressing the economic challenges faced by craftsmen in Mexico.

1. DESIGN && IINNNNOOVVAATTIIVVEE WWOORRKKSSHHOOPP
FFOORR MMEEXXIICCAANN CCRRAAFFTTSSMMEENN
P R O J E C T
MDI. Diana Albarrán, MDI. Cecilia Arredondo, Ing. Carolina Lizárraga

2. MODERN DESIGN AND TRADITIONAL CCRRAAFFTTSSMMAANNSSHHIIPP
IINN JJAAPPAANN
JICA SCHOLARSHIP 2009

3. B A C K G RR OO UU NN DD [[PPRROOJJEECCTT]]
VISITS

4. K I M O N O
"thing to wear"

5. KIMONO 05.15.09
OBSERVATIONS:
•Process standardization
•Product Life cycle
•Use of technology
(pattern process)
•Quality
•Since 16 th Century
•300 years of wearing
•Seasonal wearing
Techniques:
•Silk made
•Yuzen dyeing
•Sumi-e Painting

6. WOOD CARVING

7. WOOD CARVING 06.04.09
OBSERVATIONS:
•Lean work cells
•Technique
•Learning from generation
to generation
•Order sytem /
•under request
•Quality

8. GOLDEN LEAF
HAKUYA NOGUCHI

9. GOLDEN LEAF. 06.09
OBSERVATIONS:
•Work Family
•Different use of the material
•Diversity of techniques
•Quality
•Thickness:
0.0001 mm and 0.0002 mm
•Gilding technique

10. U R U S H I
¨Japanese wood lacquer¨

11. URUSHI . 06.09
OBSERVATIONS:
•Lean work cells
•Process standardization
•Quality
•Urushi is a kind of natural lacquer
collected from the Urushi tree.

12. W A G A S H I
¨Japanese sweets¨

13. WAGASHI . 08.09
OBSERVATIONS:
•Precise in details
•Tools for standardize
the product´s size.
WWaaggaasshhii is very healthy, as it
contains natural ingredients such
as a variety of beans, grains,
gelatins, potatoes, sesames and
sugar.

14. KAZARI KANAGU
¨Decorative Metalwork¨

15. KAZARI KANAGU 08.09
OBSERVATIONS:
•Process
•Improvement of alloy
material.
•Lean work cell.
•Learning from generation
to generation
•Quality
¨Our aim is to pass on to future
generations the highly developed
traditional skills of hand-crafted
work that have come down to us
and create even finer objects in
our turn¨
Yoshitaka Morimoto

16. Japan [definition ]
職人
craftsman =shokunin
職人の技能
shokunin no gino =
the man who make the thing
職人魂
Craftsmanship = soul & spirit
México [definition]
Crafts:
The creative activity and permanent production of
objects, hand made or help by simples machines to
achieve individualized result, determined by
cultural patterns, environment and its historical
development.“
Craftsman :
Every person that realize a creative manual
activity or transform the material with their
knowledge , technique and artistic abilities. Work
independent and derives its livelihood primarily
from this work and transformed into useful goods
or services, by their physical and mental effort."
•¨God is in beautiful things¨
•¨God would be happy and kind¨
•Hand made expensive .
•Students are more interested.
•Self certification .

17. [MEXICAN CRAFTS SITUATION ]
•Craftsman in Mexico: 8 million
( FONART, 2006).
•Knowledge of techniques and
ability pass from generation to
generation.
•No craft university
•Basic income for leaving/ variable
income
•Devalued
•Street sellers
• Low growth and innovation

18. [MEXICAN CRAFTS SITUATION ]
•First Semester of 2009 Mexican
government has a budget for Mexican
crafts and craftsman $946,000 USD.
•Governmental institutions
Development of Arts and Crafts
(FONART). They gave training and
technically assisting for improving.
This training program are temporal.

19. Share of Gross Domestic Product craft 2006
Concept
GDP
(millions
US$)
% of the total
national
Country total 99,051 100
Total turístico 8,094 8.2
Total tourism 964 1.0
Crafts 394 0.6
Fuente: INEGI, 2008
[GDP OPPORTUNITY ]

20. $ US Millions
Fuente: INEGI, 2008
SECTUR 2006
(Mexican Secretary of
Tourism)
Tourism Influx:
•35 Millions of National Tourism
• 9 Millions International Tourism
Crafts consumption exerted a scale
of 884 million dollars
88% purchases by national tourists
and 12% internacional tourists.

21. DESIGN & INNOVATIVE WORKSHOP
FOR MEXICANS CRAFTSMEN
Workshop M A N U A L

22. Design Process
Marketing Tools
Creative Technique
Manufacturing Process
Innovative crafts
High quality
[REASON ] [ PROJECT ]
T o create this…
Traditional (crafts)
products
Craftsman Designer Market

23. DESIGN GUIDE
FOR CRAFTSMEN

24. [PRODUCT CYCLE ]

25. [MANUAL BASICS ]
Meaning
of craft
Meaning
of
craftsman

27. [TAPETE TIANGUIS][ Market Analysis]
PRODUCT
ANALYSIS
+
MARKET
STRATEGIES
Objectives :
•Create a new PERSONA
•Define the user (age, gender,etc.)
•Be familiar with new environments
•Find new gaps
•Find solution, strategies.
ACTIVITY
EXTRA

28. [TAPETE TIANGUIS][ Market Analysis]
STAR
MOUSE
- products that are in
high growth markets
-generate high amounts of
-income
-low share of a high growth market
-consume resources and
generate little in return
- Create strategies to became a star
COW DOG
HT WORG TEKRA M
REALTIVE MARKET SHARE
+
-
+ -
-a low share of a low growth
market.
-They do not generate cash
- Problem
-products with a high
share of a slow growth
market.
-generate more than is
invested in them.

29. [TAPETE TIANGUIS][ Market Analysis]
BCG MATRIX
Is based on the product life cycle
theory that can be used to determine
what priorities should be given in the
product portfolio of a business unit.
•Market share
•market growth
By : Boston Consulting Group's

30. [Imaginary FRIEND ][ Market Analysis]
Objectives :
•Create a new PERSONA
•Define the user (age, gender,etc.)
•Be familiar with new environments
•Find new gaps
•Find solutions.
NEW MARKET
ACTIVITY EXTRA

31. [Imaginary FRIEND ][ Market Analysis]
Consumer Market
Segmentation
•Geographic segmentation
•Demographic segmentation
•Psychographic segmentation
•Behavioral segmentation

33. [IDEAS ][ Design CreativeTechniques ]
Objectives :
•Give more value to products
•Spread cultural traditions
•Give more cultural identity to the products
•Generate new ideas
NEW CONCEPT
Traditions
Legends
Stories
Cultural icons
ACTIVITY EXTRA

34. [IDEAS ][ Design Creative Techniques ]
Brainstorming
Technique
¨a conference technique by
which a group attempts to find
a solution for a specific problem
by amassing all the ideas
spontaneously by its members¨
By :Alex Osborn´30

35. [LUCKY LOTTERY ][ Design CreativeTechniques ]
Objectives :
• Stimulate the creativity.
•Thinking out of the box
•Change is opportunity
NEW
PROPOSALS
ACTIVITY EXTRA

36. [LUCKY LOTTERY ][ Design CreativeTechniques ]
Loteria
(Mexican lottery game)
HARVEY CARDS
Harvey Cards are a simple but
effective set of techniques for new
ideas.
Thought-stimulating words
included in the Harvey cards
include animate, contradict,
substitute, distort, isolates and
combine.

37. [SPIN ,SPIN & CHANGE][ Design Creative Techniques ]
Objectives :
-Identify the object components
-Create from existing products
-See the relationship between components
-Identify the relationship between
material , function, process and shape.
ACTIV ITY EXTRA
Re-Design

38. [SPIN ,SPIN & CHANGE][ Design Creative Techniques ]
Diseño. Historia, teoría y
práctica del diseño industrial
Bernhard E. Bürdek
Fundamentos del diseño
Wucius Wong

40. [Develop ][ Design & Engineering]
Objectives :
- Asking questions about the proposals.
- Original idea?, Can be manufacturing?, Competition has
similar products?, Be sold?
ACTIVITY EXTRA
DEVELOP
?

41. [Step by step][Engineering]
Objectives :
- Re organize the working area
- Material, tools, storage area, etc.
ACTIVITY EXTRA
IMPROVE
WORKING
AREA

42. 5´s
•It is a Japanese technique developed in
the 80´s oriented to working groups,
which emphasize behaviors that allow a
better work environment clean and tidy.
•5S is the Japanese concept for House
Keeping.
•The founder of Toyota, Sakichi Toyoda,
his son Kiichiro Toyoda, and their chief
engineer, Taiichi Ohno, developed the
ToyotaProduction System.
[Step by step][Engineering]
Seiri (整理)
Clasify
Seiton (整頓)
Order
Shitsuke (躾)
Discipline
Seisō (清掃)
Clean
Seiketsu (清潔):
Standardizing

44. [Evaluation TABLE][Engineering]
Objectives :
- The purpose of this evaluation table is to
determine which products are feasible to
produce.
ACTIV ITY EXTRA
EVALUATION

45. [PRODUCT Evaluation ][Design & Engineering]
VARIABLE DEFINITION VALUE/
IMPORTANCE CLASIFICATION RESULT
FUNCTION
Does it work for what is produced?
Do you understand the function?
Is it easy to use?
5 4 20
AESTHETICS
Does it look attractive, beautiful?
Colors go with the product?
Is it related to the use that will be
given? 4 4 16
RESISTENCE
Will survive the use that will be
given? Assembly? Protection? 3 3 9
TRANSPORTATION Is it easy to transport? Takes a lot
of space? 2 2 4
INNOVATIVE
Is there another same or similar
product on the market? Is the idea
new? 1 2 2
TOTAL 51
PRODUCT EVALUATION

46. Evaluation
If a business wants to grow and increase
profitability is necessary to increase
productivity. The purpose of this
evaluation table is to determine which
products generate profits and which are
not. According to the theories of
productivity and costs analysis, variables
involved in the process are numerous,
however for the implementation .
[Evaluation TABLE][Engineering & Marketing]
EVALUATION OF MANUFACTURING AND MARKETING
VARIABLE DEFINITION VALUE CLASSIFICATION RESULTS
UTILITY
How much I can
sell?
How much will I earn net,
removing the expense? 4 3 12
POPULARITY /MARKET
Sell well compared to other
products? Is it popular, liked
by the customers?
3 4 12
RESOURCES:HUMAN/MA
TERIALS
How much does it cost me the
materials? Is it difficult to get
it? Would you pay to the
other (s) employee (s)?
2 3 -6
ELABORATION TIME
How long will it takes to
complete one? Is it long or
short compared to other
products?
1 2 -2
TOTAL 16

48. Objectives :
•Create a new PERSONA
•Define the user (age, gender,etc.)
•Be familiar with new environments
•Find new gaps
•Find solutions.
REGISTER
&
PORTFOLIO
[REGISTER TABLE][Engineering]
ACTIVITY EXTRA

49. [PRODUCT CARD][Engineering]
DRAWING DIMENSIONS PROCESS DESCRIPTION MATERIALS LIST NOTES
TECHNIQUE:
SPIRAL ROLLING
2 KG. MIMBRE
6M. WHITE THREAD
I LITER OF GLUE
COMMENTS / EXTRA
DETAILS
COLOR
LENGTHX WIDTH X HEIGHT

50. [WORKSHOP ACHIEVE ][ NEXT STEP]
ORGANIZATION
(provide funds)
CFAFTSMEN GROUPS
Trainers
Designers – Engineers.
Workshop
( 3 or 5 weeks )
One product
Craftsmen by themselves will make a
product with the manual techniques
And provide resources for
manufacture.
2 months – 3 months
Presentation of this new
collection form by the
craftsmen , exhibition
and contest.