Hromadske.TV is an independent Ukrainian media organization that was established in 2013 during the Euromaidan protests. It provides uncensored news and information through its website, YouTube channel, and broadcasts. The document discusses Hromadske.TV's achievements in establishing a new model for transparent and civic-focused media, its role in covering the Euromaidan protests and subsequent events in Ukraine, and its goals of promoting democracy, accountability, and civic participation. It also provides statistics on its viewership and following online, as well as its plans for expanding its coverage within Ukraine and abroad in the future.

1. HROMADSKE.TV, UKRAINE

2. • Achievements
• Next steps
• Needs

3. • the first successful civic initiative of creating
independent media with transparent funding and
reporting to the society
• a multimedia interactive Internet-platform
• a team of prominent journalists who provide unbiased
censorship free information on important events
HROMADSKE.TV IS

4. • to built civic participatory
society and an individual
• to develop democracy in
Ukraine
• to ensure the rule of law and
government accountability
• to overcome the indifference
WHY WE DO IT?

5. • Hromadske.tv established a
new form of media in Ukraine
• Hromadske.tv was first to
broadcast live from EuroMaidan
• Hromadske.tv made a series of hot
reportages from Crimea, East and
other parts of Ukraine and from
abroad
MAKING A DIFFERENCE

6. • Hromadske ONLINE operates non-
stop since the late November 2013
• A partner of social and cultural
projects (Arsenal Book Festival,
Kyiv Security Forum, DocuDays
festival)
• Hromadske.tv gained trust of the
society
MAKING A DIFFERENCE

7. Devid Frum, senior editor of The Atlantic:
“… Hromadske.TV, an Internet broadcaster that has
become the most influential news source in Ukraine
through the bold and innovative strategy of reporting
facts as best it can… Moving around the small suite
of rooms at Hromadske.tv, I was transported back in
time to Prague and Warsaw in 1989-90, when
communism cracked and it was suddenly possible to
live in truth”
Important people about
Hromdske.tv
Anne Applebaum, a Pulitzer Prize-winning author:
“For months, Hromadske's journalists have been out
on the barricades, filming events as they happened,
gaining hundreds of thousands of viewers simply by
being authentic: No fake presenters with fake hair,
no censorship”
”

8. Oksana Romanyuk, “Reporters Without Borders in
Ukraine”: “Foundation of socially responsible media such
as Hromadske was evidence of civil society and a new
quality of journalism”
Important people about
Hromdske.tv
Radoslaw Sikorski, Polish ex-Minister for Foreign Affairs:
“I found out what was happening at Maidan by watching
Hromadske.tv…Once I saw how grave the situation was, I started
to call colleagues from Germany and France. Those calls led to
the mission that came to Kyiv in order to negotiate an end to the
violence”
”

9. TIMELY. EFFICIENTLY. CRUCIAL

10. NUMBERS AND FACTS
Brand new web site
www.hromadske.tv
11 254 856
Monthly pages views
2 672 343
Monthly unique visitors
Web site

11. YouTube channel
NUMBERS AND FACTS
175 536 628
channel views
323 450 subscribers
10 802 274 views of top
video
above 1 113 000 likes

12. 343 000
folowers
Hromadske.tv in social media
NUMBERS AND FACTS
529 000
folowers
65 000
folowers

13. The rates of the First National Channel gained six fold
increase with the launch of Hromadske.tv broadcasting
Hromadske.tv at First National TV Channel
NUMBERS AND FACTS
as of March 2, 8:30 p.m.
18-54, all Ukraine 4+, all Ukraine
3.29%
8.81%
4.79%
12.36%
Average, per week
0.63%
1.64%
rate share

14. Today the Hromadske.tv team includes 56 people and about
100 volunteers all over Ukraine (particularly streamers)
Hromadske.tv team
NUMBERS AND FACTS

15. Broadening air time of Hromadske ONLINE, launch of
hourly news (from 9:00 a.m. to 10:00 p.m.)
Developing journalistic investigations and
participation at “Yanukovyvh.Leaks” project
Developing new studio and non-studio programs:
“Hromadske world”, “Be healthy”, “It’s my life”,
“Faced with a choice” (in partnership with
“OPORA”), “Week’s summary” etc.
Entertainment projects (make Hromadske.tv
interesting for larger audience)
NEXT STEPS

16. Developing Hromadske.tv network within Ukraine
(public media in Donetsk, Cherkasy, Lutsk,
Kremenchuk, Lviv, Kharkiv, Odesa, )
Developing Hromadske.tv network abroad
(correspondent in USA, UK, France, Belgium,
Lithuania, Poland)
Hromadske.tv in other languages (key news at
website, Hromadske ONLINE in English and Russian)
NEXT STEPS

17. Capacity building and sustainable development of
the organization, establishment of the social
enterprise
Monitoring of the information content by external
expert groups
Broadening of Hromadske.tv communication
channels via various platforms (TV-channels, IPTV,
OTT, tablets, mobile devices, other websites)
NEXT STEPS

18. OBTAINED FUNDING
Head office and Hromadske.tv newsroom
793 000 UAH
790 000 UAH
248 000 UAH
193 000 UAH
1 100 000 UAH
2 531 000 UAH
207 000 UAH
3 000 000 UAH
MATRA
US Embassy Media program
Renaissance Foundation
Internews
Crowd-funding
Individual donations (such amounts are not
expected in future)
Auction House “Dukat”
Internews – for investigations
(agreement signing stage)

19. THANK YOU!