The document provides an overview of Boeing, including its founding in 1916, operations in commercial airplanes, defense, space, and security, as well as its mission, strategy, competitors, customers, leadership approach, and strengths and weaknesses. Boeing designs, manufactures, and sells airplanes, rockets, satellites and more. It employs a servant leadership model focused on its employees and customers.

1. Build Something Better
By
Ms. Anagha Indulkar
Ms. Kshyanaprava Beuria
Mr. Pratik Dodia
Mr. Sayed Umer
Mr. Manish Tripathi

2. A Brief Introduction of Boeing
• The Boeing Company is an American multinational
corporation that designs, manufactures, and sells
airplanes, rotorcraft, rockets and satellites.
• Founded in Seattle, Washington, United States on
July 15, 1916
• Headquarters: Chicago, Illinois, U.S.A.
• Founder: William E. Boeing (1916-1934)
• Type of industry: Aerospace and defence
• Ranked 27th on "Fortune 500" list (2015)

3. Boeing Commercial Airplanes
• Offering a family of airplanes and a broad
portfolio of aviation services for passenger and
cargo carriers worldwide
– Boeing airplanes represent three quarters
of the world’s fleet, with nearly 12,000
jetliners in service
– Approximately 70 percent of Boeing
commercial airplane sales (by value) go to
customers outside of the United States

4. Boeing Defense, Space & Security
• Involve research, development, production,
modification and support of global strike
systems, global mobility systems, rotorcraft
systems, airborne surveillance and
reconnaissance aircraft, network and tactical
systems, intelligence and security systems,
missile defense systems, and space and
intelligence systems
– Boeing Military Aircraft
– Network & Space systems
– Global services & support

5. Boeing Capital Corporation
• Financing subsidiary of The Boeing Company
• Focused on assets that are critical to the core operations of Boeing customers
• Arranging and/or providing financing for customers of Boeing products

6. Mission @ Boeing

7. MISSION OF BOEING
• Leadership
• Integrity
• Quality
• Customer satisfaction
• People working together
• A diverse and involved team
• Good corporate citizenship
• Enhancing shareholder value

8. STRATEGY
“RUN HEALTHY CORE BUSINESS
LEVERAGE STRENGTHS INTO NEW SERVICES OPEN NEW
FRONTIERS PEOPLE WORKING TOGETHER
AS A GLOBAL ENTERPRISE FOR AEROSPACE LEADERSHIP”

9. “ONE BOEING” STRATEGY
• Boeing Has Business Imperatives ,Which It Believes
Help Its Ability To Achieve Its Vision. The Three
Imperatives Are
1. “Detailed Customer Knowledge And Focus That
Understand Anticipate And Respond To Customer
Needs .”
2. Large – Scale Systems Integration That Continually
Develops And Advances Technical Excellence
3. A Lean Enterprise Characterized By Efficiency ,
Supplier Management ,Short Cycle Times , High
Quality And Low Transaction Costs.

10. COMPETITORS
• Airbus
• Embraer
• Bombardier
• Russia (Irkut-united
Aircraft Corporation)
• China(COMAC)
• JAPAN (Honda Aircraft
And Mitsubishi Aircraft)

11. CUSTOMERS

12. Organizational Structure @ Boeing

22. Leadership @ Boeing

23. Leadership Style
"Servant hood Model" of leadership.
"If you're doing it to become CEO, for your own career or for any other reason other than the
people that surround you --- then I would argue that you're doing something, but it's not
leadership,"
-- David Bowman
(Former president and general manager, Global Mobility Systems, Boeing)

24. Boeing's scramble
• In Boeing's scramble to turn around a program that was
plagued by late deliveries, cost overruns, quality problems
and a toxic culture, Bowman and other executives concluded
that traditional leadership roles must change.

25. The change..
• Leaders must employ a more participative approach and
solicit collective ideas from the workforce rather than
imposing initiatives on workforce.
• Senior managers in Boeing's C-17 program took a bold first
step toward establishing this new leadership paradigm by
gathering all 10,000 C-17 employees in a hangar and
communicating their philosophy directly to the front-line
employees -- not through middle management.

26. “The results have been remarkable”
• Malcolm Baldridge National
Quality Award in 1998
• The C-17 program save
more than $90 million over
the past decade

27. Motivational Environment
Boeing Leadership Center.
• Each year, thousands of current
and future leaders from across
the company travel to the Boeing
Leadership Center from around
the world so they can guide the
company into their best way.
• Boeing senior leaders are the
teachers: they describe
challenges, discuss best practices
and share experiences—they are
leaders teaching leaders.

28. What they do…
• They develop skills, gain new tools, and grow their leadership
capacity and networks. It’s also a place where their executives
coach, share feedback and model the behaviour they expect
of leaders.
• Boeing constantly look to improve and update courses using
feedback from participants.

29. Learning Together Program
• Boeing have invested more than $1 billion in their employees’
college tuition, books and fees through our industry-leading
tuition assistance program – the Learning Together Program
• Employees can pursue degree programs, professional
certificates and individual courses in strategic fields of study
at more than 270 quality colleges and universities
• Encourage our people to explore new roles within the
company throughout their careers, and course work does not
have to be related to your current job, so you can go
wherever your career path takes you

31. Strengths
•Growth through acquisitions
•Strong focus on research and development
•Realignment for growth and expansion to new
markets
•Global procurement network
•Increased operation focus
•Diverse range of products
Weakness
•Declining profits and margins
•Sluggish performance of business divisions
•Dependence on United States Department of Defense as they
account for 82% of revenue in 2010.
•Higher launching cost for aerospace business than global average
•Highly volatile customer
Opportunities
•Boeing's global outlook for aircraft demand about
22,000 in next 20 years
•Surge in the US defense spending
•decreasing fuel prices
•Increase in demand for satellite launching in
emerging countries
•Worsening global security situation
•Demand for more non stop flights
Threats
•Increasing prices of titanium and aluminum
•Intense competition
•Heavy dependency on US government contracts
•Government regulations
•Environmental regulations
•Entry of new players like china
•Worldwide increase in satellite launch business