Matthew Stuckings proposes a new innovation strategy for Boeing to foster "Visionary Innovation." The current focus on incremental "Performance Innovation" is no longer sufficient in a rapidly changing world. The report outlines factors for innovation success/failure and recommends redefining Boeing's culture to nurture innovative ideas from all employees through protected creative time, multidisciplinary teams, and an open culture where all ideas are considered. Stuckings includes a draft brochure to communicate the new vision and strategy to employees.