NASCAR needed high-speed, reliable internet access for an important event less than a week away. They reached out to others in the industry who recommended BOB. NASCAR partnered with BOB and The Murphy venue in Chicago to provide this connectivity. BOB installed 50 Mbps dedicated internet access within three days, faster than expected. The Murphy venue praised BOB for changing the game and allowing them to competitively offer high-capacity internet to future customers.

1. NASCAR’s Case for BOB’s
Fixed Wireless EventCONNECT™
Service to Achieve Its Need for
High-Speed, Reliable Internet Access
NASCAR’s concern for having high-speed
Internet access less than a week before one of
its most important days is a concern shared by
most or all event planners. They reached out to
others in the industry and everyone told them talk
to BOB. NASCAR came together with BOB and
The Murphy – an historic event venue in Chicago
– to provide reliable, high-speed Internet access
– a service considered vital for important public
events.
SOLUTION: NASCAR selected BOB’s
EventCONNECT™ service for its
important Chase Media Day event. BOB
came through providing 50 Mbps of
dedicated Internet access (DIA) faster
than a tire change on one of its race cars!
BENEFITS: Standard provisioning
intervals with wireless are much shorter,
BOB installed 50 Mbps DIA for NASCAR’s
important Chase Media Day event at
The Murphy within three short days of
receiving the signed order.
“Consumers are most likely to
choose a product or a service
because it reflects their
perception of receiving value for
the time and cost involved”
(Christodoulidou, Brewer, &
Countryman,2007, p. 230).
“Better value attributes include
price, functionality, usefulness,
and necessity at the time of
purchase. Value is a function of
quality perception of the
customer (Athanassopulos,
2000).”
About Business Only Broadband
Business Only Broadband (BOB)
provides Carrier-Class, diverse
wireless Metro Ethernet Data Network
and Internet Solutions to the financial,
healthcare, hospitality, education,
government, and other enterprise
sectors. BOB is the largest fixed
wireless broadband provider in
Chicagoland, with additional presence
in the Milwaukee and New York City
metropolitan areas. BOB offers
diverse access from all other
terrestrial carriers, a highly-resilient
design with a self-healing
Multiprotocol Label Switching (MPLS)
architecture, diverse Tier 1 Internet
peering points, and Carrier-Grade
Service Level Agreements.
About The Author
Shane Hampton is the Co-Founder of
Business Only Broadband (BOB®), a
company he co-founded with Richard
Kingston in late-2005. Talk to BOB®
Toll-Free 877-6-ASK-BOB (877-627-
5262) or visit
www.BOBbroadband.com.

2. .Why is Fixed Wireless a
more acceptable access
solution?
Technology Acceptance
Model (Davis, Bagozzi, &
Warshaw, 1989):
Model for user acceptance of
information systems. The model aims
to present an elucidation of the
determining factors of computer
acceptance, providing a basis for
tracing the impact of external factors
on internal beliefs, attitudes and
intentions. The model proposes that
actual system use is determined by
perceived usefulness and perceived
ease of use of the technologies.
Consequently, event venues that
offer Wi-Fi should make sure that
their Wi-Fi usage (e.g., initial setup,
connecting) is easy to use and
delivers high capacity performance.
Catherine Carey, The Murphy Chicago:
“We were thrilled NASCAR selected The Murphy as their venue
to host its Chase Media Day and kick off this year's Chase for
the NASCAR Sprint Cup. They brought their own Internet with
BOB. What a game changer, before we had no choice but DSL
or an expensive fiber build out if we wanted to offer the kind of
high capacity, dedicated Internet BOB stepped up and brought
in for NASCAR. The event business has changed and we can
proudly offer BOB to all of our future customers. This helps us
compete in a very competitive events industry."