Bob Lord, Global CEO, AOL Media Networks
His presentation at the first 4A's Data Summit on October 16 in NYC. More information: http://datasummit.aaaa.org/
In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.
High-Performance Organizations for a New World of SalesBenny Corvers
The old way of selling is dead! We have known it for some time, but the world’s economy has shown us once and forever that the old days are over – definitively. Sales cycles have become longer, conversion rates are falling, forecasts are becoming unreliable and margins are shrinking.
The traditional sales boost plan involves incentives, layoffs, training and technology but overlooks the simple fact that most organizations are a dysfunctional bunch of isolated departments that make it hard for people to perform, let alone work with clients.
In the New World of Sales, organizations are client-focused by design and apply smart training and technology to support the structural choices they have made.
The New World of Sales takes the concept of a client-focused organization as a starting point for a discussion about ways to overcome sales bottlenecks and to align people, processes and tools. If you are tired of the old recipes and are keen to integrate more sustainable methods for a new world of sales, you are more than welcome to join us and start a new journey.
WHY US?
Our value is helping businesses connect with their people or their customers.
Our communications always have a purpose. To increase awareness. Generate enquiries. Change behaviour. Grow sales. Or win business.
We start with your message. We develop it. We test it. We refine it. Only then do we decide on the best channels to reach your audience.
Then we measure it.
Messages matter. Results count
In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.
High-Performance Organizations for a New World of SalesBenny Corvers
The old way of selling is dead! We have known it for some time, but the world’s economy has shown us once and forever that the old days are over – definitively. Sales cycles have become longer, conversion rates are falling, forecasts are becoming unreliable and margins are shrinking.
The traditional sales boost plan involves incentives, layoffs, training and technology but overlooks the simple fact that most organizations are a dysfunctional bunch of isolated departments that make it hard for people to perform, let alone work with clients.
In the New World of Sales, organizations are client-focused by design and apply smart training and technology to support the structural choices they have made.
The New World of Sales takes the concept of a client-focused organization as a starting point for a discussion about ways to overcome sales bottlenecks and to align people, processes and tools. If you are tired of the old recipes and are keen to integrate more sustainable methods for a new world of sales, you are more than welcome to join us and start a new journey.
WHY US?
Our value is helping businesses connect with their people or their customers.
Our communications always have a purpose. To increase awareness. Generate enquiries. Change behaviour. Grow sales. Or win business.
We start with your message. We develop it. We test it. We refine it. Only then do we decide on the best channels to reach your audience.
Then we measure it.
Messages matter. Results count
The extended marketing department for technical B-to-B companies. Our mission in Grand Detour is to discover your core-competences and translate know-how, product features, passion and craftsmanship into consistent branding and communication. Helping you to grow. Show the market who (why) you are.
Optimizing your Online Store for the Holiday StampedeIndaba Group
Learn how to optimize your online store during the peak holiday shopping season. CEO of Indaba Group, Ryan Shields, provides tips and advice for reaching more shoppers, planning for and managing large traffic spikes and optimizing your ecommerce site.
Check out Indaba Group's blog for more ecommerce, web development and digital marketing tips: http://www.indabagroup.com/blog.
The Modus Operandi of Marketing discusses the Umbrella of Marketing as well as the Three Avenues of Marketers and how they relate with each other in the ultimate cycle of marketing campaign generation.
Pretre India - Corporate client PPT Pitching bhanusharma231
Agency deals in various verticles of Marketing, primarily in digital Marketing, Corporate Branding, Fabrication & Installation of Corporate exhibitions in India, Germany, and Dubai.
Your Lack of Creativity is Costing you the Gift of SalesPerkuto
Watch the webinar: goo.gl/hZLw07
As the demand put on sales and marketing to drive results increases, it causes us to knuckle down and get the job done, which often leaves little room for creativity. But here’s the thing—your lack of creativity is costing you sales.
Closing deals (and helping them thrive once they’re signed) is about giving your sales team the outlets to engage with customers and prospects in ways that both parties actually enjoy. It’s not hard to break the mold and reignite the creative fire once you’re armed with the knowhow, which is exactly what our session will outfit you with.
We’ll look at tips and tricks for creating out-of-this-world customer experiences, and you’ll learn how our successful customers are:
- Using the rich behavioral data they collect to create personally relevant content.
- Improving operational efficiencies through automated, omni-channel outreach.
- Achieving true sales and marketing alignment to enhance funnel velocity.
High-tech approach to high-touch marketing results
All of us scatter marketing buckshot trying to find prospects. Other times we target them more closely but, either way, client acquisition has been clumsy and inefficient pattern for years. There is a better way.
You will learn:
• How to take control of the customer journey from beginning to end
• How software allows us to find potential clients in their natural habitats online
• How listening tools give us insight into patterns of engagement
• How a data-driven content marketing strategy can deliver clients to your doorstep
• Evidence of impressive, transformative results
Match your marketing to your market. Burkey Belser and Barry Reicherter walk you through new technologies and new channels of engagement driving a rational marketing strategy that delivers concrete results.
Psst, it’s all about the data—how to implement your ABM strategyMerkle
ABM is proving to be a key component of growth but it’s effectiveness relies on good data. Unreliable data is the top hurdle identified by ABM marketers. Learn what the five key priorities are for ABM and how data plays a critical role in an ABM initiative.
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. In this session, Razorfish's Ray Velez will explain how to companies need to organize for innovation by applying the principles of agile development. He will share his experiences working with global brands to solve business problems at the collision point between media, technology and marketing.
Presenter: Raymond Velez, global CTO, Razorfish @rvelez
B2B Content Template for Blue Chip Brands in MENAAlexandra Tohme
For MENA PR managers of multinational services and manufacturing companies. Spend more time crafting the message with this easy template to generate "always on" PR
Good, Better, Best: Three Ways to Calculate the ROI of CX InitiativesErin Washington
Customer Experience is at a tipping point. Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole.
Distressed Property / BMV Lead Generation Funnels for Real Estate Investors a...Kyle Balmer
Are you a property investor looking for distressed, below market value properties?
Maybe you have a website but it's not generating many leads.
This slideshare runs through why traditional websites don't work any more for lead generation.
We'll then run through the alternative and look at how you can generate high ROI property leads for extremely low cost. Use these techniques to find your own property deals or to source to other property investors.
The extended marketing department for technical B-to-B companies. Our mission in Grand Detour is to discover your core-competences and translate know-how, product features, passion and craftsmanship into consistent branding and communication. Helping you to grow. Show the market who (why) you are.
Optimizing your Online Store for the Holiday StampedeIndaba Group
Learn how to optimize your online store during the peak holiday shopping season. CEO of Indaba Group, Ryan Shields, provides tips and advice for reaching more shoppers, planning for and managing large traffic spikes and optimizing your ecommerce site.
Check out Indaba Group's blog for more ecommerce, web development and digital marketing tips: http://www.indabagroup.com/blog.
The Modus Operandi of Marketing discusses the Umbrella of Marketing as well as the Three Avenues of Marketers and how they relate with each other in the ultimate cycle of marketing campaign generation.
Pretre India - Corporate client PPT Pitching bhanusharma231
Agency deals in various verticles of Marketing, primarily in digital Marketing, Corporate Branding, Fabrication & Installation of Corporate exhibitions in India, Germany, and Dubai.
Your Lack of Creativity is Costing you the Gift of SalesPerkuto
Watch the webinar: goo.gl/hZLw07
As the demand put on sales and marketing to drive results increases, it causes us to knuckle down and get the job done, which often leaves little room for creativity. But here’s the thing—your lack of creativity is costing you sales.
Closing deals (and helping them thrive once they’re signed) is about giving your sales team the outlets to engage with customers and prospects in ways that both parties actually enjoy. It’s not hard to break the mold and reignite the creative fire once you’re armed with the knowhow, which is exactly what our session will outfit you with.
We’ll look at tips and tricks for creating out-of-this-world customer experiences, and you’ll learn how our successful customers are:
- Using the rich behavioral data they collect to create personally relevant content.
- Improving operational efficiencies through automated, omni-channel outreach.
- Achieving true sales and marketing alignment to enhance funnel velocity.
High-tech approach to high-touch marketing results
All of us scatter marketing buckshot trying to find prospects. Other times we target them more closely but, either way, client acquisition has been clumsy and inefficient pattern for years. There is a better way.
You will learn:
• How to take control of the customer journey from beginning to end
• How software allows us to find potential clients in their natural habitats online
• How listening tools give us insight into patterns of engagement
• How a data-driven content marketing strategy can deliver clients to your doorstep
• Evidence of impressive, transformative results
Match your marketing to your market. Burkey Belser and Barry Reicherter walk you through new technologies and new channels of engagement driving a rational marketing strategy that delivers concrete results.
Psst, it’s all about the data—how to implement your ABM strategyMerkle
ABM is proving to be a key component of growth but it’s effectiveness relies on good data. Unreliable data is the top hurdle identified by ABM marketers. Learn what the five key priorities are for ABM and how data plays a critical role in an ABM initiative.
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. In this session, Razorfish's Ray Velez will explain how to companies need to organize for innovation by applying the principles of agile development. He will share his experiences working with global brands to solve business problems at the collision point between media, technology and marketing.
Presenter: Raymond Velez, global CTO, Razorfish @rvelez
B2B Content Template for Blue Chip Brands in MENAAlexandra Tohme
For MENA PR managers of multinational services and manufacturing companies. Spend more time crafting the message with this easy template to generate "always on" PR
Good, Better, Best: Three Ways to Calculate the ROI of CX InitiativesErin Washington
Customer Experience is at a tipping point. Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole.
Distressed Property / BMV Lead Generation Funnels for Real Estate Investors a...Kyle Balmer
Are you a property investor looking for distressed, below market value properties?
Maybe you have a website but it's not generating many leads.
This slideshare runs through why traditional websites don't work any more for lead generation.
We'll then run through the alternative and look at how you can generate high ROI property leads for extremely low cost. Use these techniques to find your own property deals or to source to other property investors.
How to Prepare & Deliver Deal-closing Pitches for Your StartupGabriel DOMBRI
Pitching your startups is fun but it is not easy. Learn how to prepare and deliver pitches that actually help you close investment or partnership deals.
It's all about the pitching as a strategic flow that gets you to have to be effective in preparing, creating and delivering presentations.
How to Create a More Customer-Focused Commerce ModelPerficient, Inc.
As technology seeps into every corner of our daily lives, both consumers and B2B buyers readily turn to digital commerce to find exactly what they need. And, their expectations for companies to deliver top-notch experiences grow higher by the day. While some businesses have upped their game, others are struggling to respond and digitally transform to meet these expectations.
Guest speaker, Anjali Yakkundi, an analyst with Forrester, and Steve Gatto, Perficient Digital’s Commerce & DX specialist, delivered an informative session in which they explored three ways customer experiences are changing within commerce business models. They covered:
-The key factors to help transform your customer experience
-The importance of customer identity across all go-to-market strategies and channels
The success of agile development methods has had a detrimental effect on product management. The role used to be clear but what is today's profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to delivery to customers.
Now that we've optimized development, it's time to get product management refocused on the business.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
The Advent of Social Video: What Content Creators Need to Know, presentation deck, Jan Rezab, CEO and Founder, Socialbakers, at Transformation 2015, Austin, Tx.
Fireside Chat with Media Company CEO
Media company CEO on vision, leadership, building and re-imagining business in a digital- and technology-enabled world.
with Lori Hiltz, CEO, Havas Media, NA
Innovations in Measurement and Application of Insights, panel discussion at 4A's Transformation 2015, Austin, TX.
Artie Bulgrin, ESPN's presentation deck.
Time Inc. Panel on the Evolution of Publishing:
Bridging the Divide Between Native Advertising and Editorial
(panel discussion)
Moderated by Matt Bean, Senior VP, Editorial Innovation, Time Inc. Matt's presentation at 4A's Transformation 2015, Austin, TX.
Mobile Now: Showcasing Best-in-Class Uses & Innovations
Jeff Jenkins, Director of Digital Experience & E-Commerce, Taco Bell/Yum! Brands presents at 4A's Transformation 2015 in Austin, TX.
Bridging Content and Commerce and What That Means for Brands, Ben Lerer, CEO and Co-founder, Thrillist Media Group presents at 4A's Transformation 2015, Austin, TX.
Kevin Knight, Head of Agency and Brand Strategy, Pinterest presents at 4A's Transformation 2015 as part of " Creating Innovative Brand Experiences on Social Media" in Austin, TX
Who Owns Content Creation?
As marketers rely more and more on branded content, what are they looking for? And
are agencies or media brands taking the lead?
Elena Sukacheva, Managing Director of Global Content Solutions Group, The Economist Group, part of a panel discussion at 4A's Transformation 2015, Austin, TX.
Jonah Berger, PhD, Marketing Professor, The Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, presents at the 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago.
Eliza Esquivel, VP Global Brand Strategy, Mondelez International presents "Exploring Planning's Future at 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago, IL.
Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
Top-to-Top Interview
Todd Pendleton, CMO, Samsung Telecommunications America
Michael Nyman, Chairman & CEO, PMK•BNC
Visit http://www.4astransformation.com for more information.
More from American Association of Advertising Agencies (20)
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
When you start approaching briefs this way, you’ll realize that it’s all about providing value to the customer, using existing channels and creating new ones. Keeping that message consistent.
[RAY]We have to start by rejecting the silo, the creative teams cannot work without the data teams.Omnichannel collaboration is critical to keeping the physical experience in sync with onlineSome of our clients are creating data organizations to help span these silos and avoid redundanciesLow prioritization by CXOs, therefore inadequate resources and investmentAgency services and segmentation used for analysis and creative in siloes, rather than for actioning tailored experiencesHow you are organized to use the technology, not the tech itselfWe’re all doing less “digital marketing.” Instead, we’re simply doing marketing in a digital world. This nuance will dictate your organization’s culture and marketing roadmap for the future.