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Bob Barker: Creating a Learning Culture [Case Study]
1. Business Challenges
In the past, Bob Barker Company delivered the majority of their employee training
through customized instructor-led training courses in an onsite, group setting.
Although this approach to training was effective and well received, it became
increasingly difficult to manage and deliver equitably each year due to the consistent
growth demands of the business.
Bob Barker’s executive team and human resources department realized they needed
to provide a modern vehicle for employee development.
In early 2007, they asked Stone Business Professionals of Raleigh, North Carolina, to
search for a training provider that could supplement or replace their existing training
system and as well as meet their stringent training criteria.
Solution
In September 2007, through disciplined research, qualification and testing using Bob
Barker’s proprietary strategic six-step process, BizLibrary’s solution was selected as
the best e-learning provider for the company.
BizLibrary’s customized learning management system and extensive online
course catalogs provided all the flexibility and depth of courseware access that Bob
Barker employees needed, and then some.
Bob Barker planned to utilize courses in the business and professional skills catalog,
as well as courses in the desktop computer skills, and health & safety catalogs. In
addition to using off-the-shelf content, Bob Barker would use Lectora self-authoring
software to create fully customizable and company-specific content.
Leadership Buy-In
To ensure buy-in, Bob Barker HR and Stone Business Professionals met individually
with each business unit leader to explain options, simplify course choices, and
conduct a learning orientation to introduce the new continuing education resources
and e-learning platform.
Implementation
Their goal for the first phase “soft implementation” was for all employees to login
and get acquainted with the new resources available to them by completing at least
one online course prior to the end of 2007.
Bob Barker Company: Creating a Learning Culture
Kathleen Haggerty, Training and Development Manager, Thomas Cuisine Management
Employee Size
50-249
Industry
Wholesale
Products Utilized
The BizLibrary Collection
and Content Management
System
In 1972 Bob Barker set up
his business in the back of
a barber shop and started
supplying food service
equipment to jails. From
those modest beginnings,
Bob Barker Company has
grown into the nation’s
largest detention supplier.
Yet, from the very
beginning, Bob Barker’s
commitment to delivering
service beyond
expectations has remained
the same. That’s why you
can always depend on Bob
Barker Company for the
broadest selection of top-
quality products, at
competitive prices, with
fast and efficient customer
service and delivery.
www.bobbarker.com
2. The American Society for Training and Development recommends that first time
elearning implementers seek 34% participation for a successful first year. Within
three months, the Bob Barker Company exceeded that national average with 37%
company participation.
After a successful first year the next step was to create a program that would
encourage employees to reach above and beyond their training requirements.
They wanted to create a program that was entirely voluntary, yet empowered
employees to learn new skills that would help improve their overall job performance.
As a result, the Bob Barker University programs were initiated.
In partnership with BizLibrary, the Bob Barker Company created an online employee
development center and provided easy login access through the employee intranet
and externally via the internet. Employees were encouraged to participate on any
level.
Bob Barker University
Bob Barker University is an internal continuing education degree program that is
comparable to college level education platforms – complete with recognition,
rewards and monetary incentives thereby elevating employee excitement and
adoption of BizLibrary’s solution.
The objective was developed to provide employees with a clear sense of direction
for upward mobility and organizational opportunities.
Bob Barker University’s Associates and Bachelor programs include a curriculum of
both core and elective courses. The program is completely voluntary. Employees are
allowed to complete coursework during work hours as well as at home.
The Associates programs contain 150 core courses. Then each level up (Bachelors
and Masters), contain 150 additional courses. Employees participating in the
university programs are provided a combination of monetary and recognition
incentives for completing the robust curriculums.
Upon graduation, participants are recognized as e-learning champions by their
president, Robert Barker, participate in a graduation ceremony and receive a
monetary bonus.
Employee interest in learning has also resulted in a surge in personal laptop orders
through the company’s IT department, sponsored and made affordable over time
through extended payroll deductions.
Recently, one of Bob Barker’s eldest employees completed the University Associate’s
degree program. Upon completion, the seventy-six year old employee celebrated
with a graduation party hosted by his family. His story was recognized and told
throughout the company and has inspired other employees to begin participating in
Bob Barker’s Associates and Bachelor’s degree programs.
3. Program Results
The BizLibrary learning solution, combined with Bob Barker’s commitment to a total
employee learning and development launch, has been an outstanding success.
The convenience and flexibility of BizLibrary’s online courses provided Bob Barker’s
employees with useful resources that improved the company’s overall
performance and bottom line.
The online resources also provide a powerful employee investment tool. By offering
easy-to-use training resources to all of their employees, Bob Barker is creating a
learning culture, proving to employees the organization is willing to invest in them
in order to succeed and grow.
As a result, these training resources are one part of the employee benefit package
that keeps turnover lower than 6 percent.
By aligning employees’ individual development plans with curriculums provided by
BizLibrary, Bob Barker has created a more rewarding learning experience for
employees, while providing a more robust means for tracking and reporting the
development initiatives of employees at their growing company.
About BizLibrary
BizLibrary is a leading provider of online employee training and eLearning solutions.
The BizLibrary Collection is our award-winning content collection, and contains
thousands of online videos and eLearning courses covering every business training
topic, including: communication skills, leadership and management, sales and
customer service, compliance training, desktop computer skills, and more.
The BizLibrary Collection can be accessed online through BizLibrary’s Learning
Management System (LMS) or through any third-party LMS. Technology solutions
include: BizLibrary’s Learning Portal, Content Management System, LMS and
BizLibrary Mobile App to help clients improve and manage employee learning across
the entire organization. Learn more at www.bizlibrary.com.
Program Results
Increased company-
wide productivity
Bob Barker University
program fosters a
learning culture
Increased employee
engagement
Turnover rates < 6%
Expanded employee
skills