This document outlines a marketing campaign plan for the American Recovery Alliance (ARA) to promote drug and alcohol rehabilitation facilities. The campaign aims to place advertisements in grocery stores and gas stations to reach millions of potential customers. It will also utilize websites, church groups, and businesses to spread information about treatment options. The goal is to generate at least 300 patient referrals per month for participating rehab centers in order to fill empty beds and increase profits, while also using a portion of the funds to feed hungry children. The campaign utilizes mass marketing techniques and will start locally in Florida before expanding nationwide.

1. ALL RIGHTS RESERVED
GIVE & GAIN
CAMPAIGN

2. AMERICAN RECOVERY
AMERICAN RECOVERY ALLIANCE
ALLIANCE
limited to a few well established & reputable
rehab facilities providing a clean & safe
environment while maintaining the highest
standards of honesty, integrity & ethics…
ARA LEADS THE WAY

3. FIRST & FOREMOST
The #1 priority is to save America’s
kids from having to go to bed or to
school hungry!

4. EVERY DOLLAR DONATED
FEEDS EIGHT HUNGRY
KIDS

5. CONSIDER THIS
Just one empty bed over a five year
period costs a rehab facility over…
$1,000,000
[ LOST REVENUES ]

6. MARKETING CAMPAIGN
PHASE ONE
Pilot program, initial launch, target
market south Florida…
PHASE TWO
Open north Florida market
PHASE THREE
NATIONWIDE EXPANSION!

7. South Florida stats
[ port st lucie south to miami ]
POPULATION HOUSEHOLDS
6,000,000 2,700,000
1 out of 10 have a drug/alcohol problem
600,000
Potential prospects

8. MARKETING IS A NUMBERS GAME
300
This number represents the minimum #
of referrals/placements per month for
the south Florida market…

9. 300
REFERRALS
WILL PROVIDE
6,000,000
MEALS PER MONTH

10. ?
What is the most effective way to reach
as many people as possible, as often as
possible for as long as possible???

11. CONSIDER THIS
The average household makes three trips to the
grocery store & one trip to the gas station every
week, month after month, year after year…

12. THE PRIMARY OBJECTIVE
LOOK
IF YOU OR SOMEONE YOU KNOW HAS A
DRUG/ALCOHOL PROBLEM THIS IS A:
MUST SEE
ARAtoday.us
website
To place this simple message “directly” into the
hands of millions of people again & again…
“REPETITION IS THE KEY”

13. FIRST
90 DAYS
ONE MILLION
ADS ON
RECEIPTS

14. FIRST
90 DAYS
1,000,000
CAMPAIGN CARDS
DISTRIBUTION

15. SAVE LIVES SAVE FAMILIES
A dedicated staff of volunteers contacting churches, non
profit organizations, employers, school systems & a
variety of business entities to help spread the word!!!
“when it comes to good everyone wins”

16. ADJUSTABLE
RATE
MARKETING
Mass marketing is a pure numbers game, bigger #’s =
bigger results. The ARA has the ability to adjust it’s
numbers to meet the minimum goal of 300 referrals
per month simply by increasing distribution as the
current market conditions demand!

17. THE SEO WARS
There are over 20,000 rehab facilities battling for a
position on the first search page everyday! Type in drug
rehab, there are over 50,000,000 sites available to view. If
your site is not on the first page the chances they will find
you is slim to none!
ARAtoday.us “ the smart” alternative

18. AMERICAN RECOVERY ALLIANCE
ARAtoday.us
REAL WORLD CYBER WORLD
This mass marketing campaign reaches people in their
everyday life in the real world directing millions to the
ARAtoday website!
“THE COMPETITIVE EDGE”

19. PAY N
STAY
AMERICAN RECOVERY ALLIANCE

20. A new & innovative
ad placement concept!
TOTALLY
“RESULTS ORIENTED”
AMERICAN RECOVERY ALLIANCE

21. HOW IT WORKS
First the sponsor selects a pre-determined dollar
amount of gross revenues they want their ad to
yield. The ad stays until such time it produces
that figure{within a reasonable time frame} the rate is
based upon a % of the revenues…
EXAMPLE
GROSS REVENUES $100,000
ADV RATE 3% $3,000
NET > $97,000

22. 5 2
4
3
1
FLORIDA FIRST PROJECT
FLORIDA REHABS ARE BIG WINNERS!
Once the Florida market is established the northeast market
will be opened to help drive business to Florida rehabs during
the winter months..

23. communications
Direct communications between the ARA & its sponsors are a
priority! A regular exchange of information will help establish a
solid format for future nationwide expansion. Details will be
discussed during the registration process…

24. WINNERS
GIVE & GAIN
Rehab facilities turn empty beds into profits &
meals to feed America’s hungry kids. Lives are
saved & families are held together…

25. AMERICAN RECOVERY ALLIANCE
Reserve your position !
ALL RIGHTS RESERVED 2012
“THE GAME CHANGER”