The document outlines a marketing strategy for BMW's Clever Project, a compact urban vehicle. It discusses understanding market trends, competitors, and segmenting the target. The target is identified as men ages 30-40 in major French cities. The positioning is "the comfort of a car and flexibility of a motorcycle." The marketing mix proposes exclusive distribution, a high price point of €10,000-12,000, and a promotional campaign including test drives, sponsoring, and advertising to raise awareness and trigger interest in the target audience.
BMW conducted consumer research in the late 1990s that identified four segments of luxury car buyers with different mindsets and values. SIGMA research further predicted significant expansion in the luxury car market beyond traditional demographics. In response, BMW developed new models like the X5, Mini Cooper, and Rolls-Royce Phantom targeted at the upper liberals, modern mainstream, and post-moderns segments respectively. BMW faces opportunities in expanding markets but also threats from rising costs, the economic crisis, and increased competition.
AUDI vs BMW in Russian Social Media: 360 SMI Automotive Case StudyMax Zhumenko
- Audi generates more total buzz than BMW in Russian social media, but BMW's buzz is more diversified across topics and channels.
- Audi performs well in terms of design/innovations and price/promotions but needs to improve perceptions around quality/technology, service/dealers, and negative models like the A8.
- BMW outperforms Audi on technical quality discussions and has more positive buzz on forums and videos.
The document analyzes the mid-level luxury performance sedan market. It describes the target consumers as younger adults interested in performance over practicality who want powerful engines and handling. Vehicle options in this market include the Acura TL and Cadillac CTS, which start around $33,000 and compete directly with BMW 3 Series. The Acura TL appeals more to older buyers while the redesigned Cadillac CTS targets younger consumers as Cadillac works to reposition its brand image in this segment.
BMW is a German automaker founded in 1917 that produces automobiles, motorcycles, and bicycles. Headquartered in Munich, BMW employs over 100,000 workers and is a publicly traded company. BMW is best known for its luxury automobiles, including sedan, coupe, convertible, and SUV models across various series like the 1, 3, 5, 6, 7, X, and Z. In 2010, BMW generated over €60 billion in revenue and produced over 1 million automobiles and 112,000 motorcycles.
BMW Group has been successful due to 1) innovation in new technologies like electric vehicles, 2) an effective management system, and 3) forecasting future concepts like hydrogen fuel cell vehicles. The company aims to increase sales volumes and profits in 2013 while maintaining an 8-10% EBIT margin for automotive. BMW's strengths include diverse products, strong brand image, and reducing emissions, while weaknesses are high repair costs and prices.
BMW has achieved market leadership in the luxury car segment in India for the second consecutive year. It currently has a 43% market share and saw sales growth of 73% in 2010. To maintain this lead, BMW plans to increase its market share in the SUV segment to 10% by the end of 2011. It will promote its new X1 SUV through an extensive advertising campaign including TV, print, internet and mall promotions. The total estimated budget for the 2-month campaign is Rs. 22.68 crores.
BMW is introducing its new P-Series pickup trucks targeted at the international premium automobile market. The strategic marketing plan outlines 4 new pickup truck models ranging in price from $36,959 to $71,279. It is estimated that the P-Series could see a 253% growth over the next 5 years, with projected sales of over 11,000 units. The plan details BMW's marketing strategy, which will utilize digital advertising, social media, dealerships and online sales channels. It projects $943 million in global sales and 166 million in profits by 2019 as BMW leverages its brand reputation for quality and innovation to enter the pickup truck segment.
The "Company of Ideas" campaign was unveiled by BMW in May 2006 to change its perception beyond its traditional association with "yuppies" and target the "creative class." The campaign emphasized BMW's independence and freedom to pursue innovative ideas with minimal emphasis on performance features. Ads encouraged radical ideas and designs to convey how BMW becomes an ultimate driving machine. While the campaign intended to reach new customers and increase sales, it received criticism for a lack of market research and potential customer confusion over its diluted messaging.
BMW conducted consumer research in the late 1990s that identified four segments of luxury car buyers with different mindsets and values. SIGMA research further predicted significant expansion in the luxury car market beyond traditional demographics. In response, BMW developed new models like the X5, Mini Cooper, and Rolls-Royce Phantom targeted at the upper liberals, modern mainstream, and post-moderns segments respectively. BMW faces opportunities in expanding markets but also threats from rising costs, the economic crisis, and increased competition.
AUDI vs BMW in Russian Social Media: 360 SMI Automotive Case StudyMax Zhumenko
- Audi generates more total buzz than BMW in Russian social media, but BMW's buzz is more diversified across topics and channels.
- Audi performs well in terms of design/innovations and price/promotions but needs to improve perceptions around quality/technology, service/dealers, and negative models like the A8.
- BMW outperforms Audi on technical quality discussions and has more positive buzz on forums and videos.
The document analyzes the mid-level luxury performance sedan market. It describes the target consumers as younger adults interested in performance over practicality who want powerful engines and handling. Vehicle options in this market include the Acura TL and Cadillac CTS, which start around $33,000 and compete directly with BMW 3 Series. The Acura TL appeals more to older buyers while the redesigned Cadillac CTS targets younger consumers as Cadillac works to reposition its brand image in this segment.
BMW is a German automaker founded in 1917 that produces automobiles, motorcycles, and bicycles. Headquartered in Munich, BMW employs over 100,000 workers and is a publicly traded company. BMW is best known for its luxury automobiles, including sedan, coupe, convertible, and SUV models across various series like the 1, 3, 5, 6, 7, X, and Z. In 2010, BMW generated over €60 billion in revenue and produced over 1 million automobiles and 112,000 motorcycles.
BMW Group has been successful due to 1) innovation in new technologies like electric vehicles, 2) an effective management system, and 3) forecasting future concepts like hydrogen fuel cell vehicles. The company aims to increase sales volumes and profits in 2013 while maintaining an 8-10% EBIT margin for automotive. BMW's strengths include diverse products, strong brand image, and reducing emissions, while weaknesses are high repair costs and prices.
BMW has achieved market leadership in the luxury car segment in India for the second consecutive year. It currently has a 43% market share and saw sales growth of 73% in 2010. To maintain this lead, BMW plans to increase its market share in the SUV segment to 10% by the end of 2011. It will promote its new X1 SUV through an extensive advertising campaign including TV, print, internet and mall promotions. The total estimated budget for the 2-month campaign is Rs. 22.68 crores.
BMW is introducing its new P-Series pickup trucks targeted at the international premium automobile market. The strategic marketing plan outlines 4 new pickup truck models ranging in price from $36,959 to $71,279. It is estimated that the P-Series could see a 253% growth over the next 5 years, with projected sales of over 11,000 units. The plan details BMW's marketing strategy, which will utilize digital advertising, social media, dealerships and online sales channels. It projects $943 million in global sales and 166 million in profits by 2019 as BMW leverages its brand reputation for quality and innovation to enter the pickup truck segment.
The "Company of Ideas" campaign was unveiled by BMW in May 2006 to change its perception beyond its traditional association with "yuppies" and target the "creative class." The campaign emphasized BMW's independence and freedom to pursue innovative ideas with minimal emphasis on performance features. Ads encouraged radical ideas and designs to convey how BMW becomes an ultimate driving machine. While the campaign intended to reach new customers and increase sales, it received criticism for a lack of market research and potential customer confusion over its diluted messaging.
BMW conducted a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats in response to changes in the automobile industry. Some of BMW's key strengths included its reputation for luxury and quality, engineering history, and flexible facilities. Weaknesses included high manufacturing costs and overreliance on the 1 Series model. Opportunities existed in economies of scale from acquisitions and expanding into new market segments. Major threats included increased merger activity from larger competitors and more direct competition from brands like Volkswagen, Mercedes, and Toyota. BMW's acquisition of Rover aimed to capitalize on opportunities for increased scale and market coverage, but it ultimately failed and BMW had to reevaluate its strategy.
The document is a presentation by BMW Group providing an overview and update on their business and strategy:
1) In the first half of 2009, BMW Group saw revenues decrease 12.1% and profit before tax turn to a loss of €47 million compared to a profit of €1,243 million in the same period in 2008 due to the economic downturn.
2) BMW Group outlined actions for 2009 such as cost reductions, optimization of capital employed, and strict cash flow management to address the challenging market conditions.
3) BMW Group's long-term "Number ONE" strategy aims to make the company the leading provider of premium products and services for mobility by 2020, including targets to increase profitability and
BMW is a German automaker founded in 1917 and headquartered in Munich, Germany. It owns luxury brands such as BMW, Mini, and Rolls-Royce. BMW produces cars, motorcycles, and electric vehicles. It has manufacturing plants around the world and sells over 2 million vehicles annually. BMW utilizes its website, films, games, and connected drive services to effectively market its premium brand online. It faces competition from other luxury automakers such as Mercedes-Benz and Audi.
Analyse Marketing Communicatie Plan BMW-i_final (15)Tim Hindriks
This document analyzes the Dutch electric vehicle (EV) market and potential target groups for BMW's new electric vehicle, the BMW i3. It provides an overview of the growing Dutch EV market and expected growth by 2020. It analyzes three potential customer groups - families, young professionals, and elderly people - and determines that the wealthy elderly are the best target group for the BMW i3 in the Dutch market. The elderly are more knowledgeable about sustainability, have a sustainable attitude, and buy the most new cars and segment B cars compared to the other groups.
BMW is a German automaker known for luxury vehicles. It started in 1916 making aircraft engines and now owns brands like Mini and Rolls-Royce. BMW's mission is to be a leading provider of premium mobility products. It uses Ansoff's matrix to penetrate existing markets and develop new products. BMW faces competition globally but maintains a strong brand image through high quality vehicles.
BMW is a German automobile company founded in 1916. It is known for luxury vehicles and sports cars. Some key points:
- BMW focuses on high quality and innovation in their vehicles. Their mission is to sell products with the highest quality and integrity.
- Their main competitors are Audi, Mercedes, Lexus, and Porsche. They have adopted strategies like differentiation to gain competitive advantages over rivals.
- A SWOT analysis found strengths in their brand reputation and technological advancements, but also weaknesses like recalls and threats from increasing competition.
- BMW uses strategies such as product development, market expansion, and moving into emerging markets for continued growth. They aim to treat customers like family and provide more
Mercedes ahead of bmw and audi in social buzzSimplify360
The document analyzes the social media presence and engagement of BMW, Audi, and Mercedes-Benz from March to July 2013. It finds that Mercedes-Benz and BMW dominated social media awareness over Audi, with most conversations coming from men aged 13-30 in the US, Russia, Indonesia, and UK. BMW had the strongest social media presence but lower engagement rates than its competitors, while Audi led in Twitter followers but Mercedes-Benz had the highest Facebook engagement. The report provides recommendations for BMW to improve its social media performance relative to Audi and Mercedes-Benz.
The BMW X3 is targeted towards consumers in the later stages of the family life cycle:
- Married with teenage children (Full Nest II): The X3 provides enough space and cargo capacity for an active family with older children, while still being a smaller SUV suitable for families with teenagers.
- Empty nest I (Older married couples, no children living with them, still working): As children move out, the X3 offers a versatile and luxurious vehicle that can be used for both family and personal needs.
- Empty nest II (Older married couples, no children living with them, retired): The X3 appeals to older consumers looking to downsize from a larger vehicle but still want the comfort, prestige and
An Assessment and Analysis of the Marketing Techniques and Strategies of BMW ...Siddharth Sinha
This document provides an analysis of BMW's marketing techniques and strategies in the UK and India. It begins with an acknowledgment and includes the following sections: company profile, market segmentation, market targeting, marketing mix, SWOT analyses for each country, and conclusions and recommendations. The key points are:
- BMW segments the market in the UK by targeting successful business executives aged 25-45, while in India it focuses on individuals aged 30-40 with rising incomes.
- It uses the 4Ps of marketing - products tailored for each market, competitive pricing, wide placement/dealerships, and sales promotions.
- SWOT analyses find BMW's strengths are its luxury brand image while weaknesses include high prices;
The document summarizes BMW's "HyoRee's Anystar Campaign" marketing campaign from 2001. The goals of the campaign were to sustain growth, attract young customers without alienating existing customers, and strengthen BMW's luxury brand image. The campaign was successful, achieving a 13% sales increase in 2001 and strengthening BMW's brand perception among younger demographics. The document evaluates the success of the campaign and recommends continuing the campaign approach through producing additional short films for distribution online and through DVD, as this leverages the prior success while being cost-effective.
This document provides an overview and analysis of BMW's marketing strategies. It discusses [1] BMW's history beginning as an aircraft manufacturer and its evolution into an automaker known for luxury vehicles. [2] It examines BMW's segmentation, targeting, and positioning strategies, noting its focus on higher-income consumers in Europe and North America. [3] The document analyzes BMW's marketing mix, including its product lines, promotional campaigns, pricing strategies, and distribution channels.
This document provides a project report on brand management of BMW. It includes a brand inventory section which discusses BMW's history since 1913 and its expansion globally. It also outlines BMW's current brand portfolio including BMW, Mini, and Rolls-Royce brands. The next section analyzes BMW's brand equity through a customer-based brand equity pyramid and mental map. It identifies BMW's strong brand awareness and associations with luxury, performance, and German engineering. The report concludes with recommendations for BMW to address increasing competition through differentiated new technologies, addressing different consumer groups, and strengthening customer relationships.
The document discusses a marketing workshop for developing a publicity campaign for the 2013 MINI Cooper Coupe. It outlines the brand brief, target demographics of young, educated professionals, and competitors. It also provides sales data on BMW subsidiaries including record MINI sales in 2011. The workshop aims to position MINI as customizable and environmentally friendly to address consumer trends and further momentum in 2012 with new models.
BMW is a luxury German automaker known for high-quality vehicles. It sells over 1.95 million cars and 115,000 motorcycles annually. BMW focuses on engineering excellence and designs vehicles that appeal to status-seeking customers. It uses a lean distribution model with authorized dealerships in premium locations to maintain an exclusive brand image. BMW promotes through high-quality television ads focusing on technology, performance, and luxury to position the brand as aspirational. It prices vehicles at a premium to appeal to customers seeking status and craftsmanship over functionality alone.
BMW was founded in 1916 as Bayerische Flugzeugwerke to produce aircraft engines and began producing motorcycles in 1923 after World War I restrictions prohibited aircraft production. It experienced financial difficulties in the late 1950s but was able to recover by acquiring rights to the Isetta microcar. BMW has since become a leading luxury automaker known for the 3-Series and SUVs, and also owns the Mini and Rolls-Royce brands. It continues to be a major motorcycle manufacturer under the BMW Motorrad brand, pioneering innovations like the opposed-twin boxer engine layout.
BMW has been a top luxury automaker since the early 1900s, starting with engines before expanding to cars. Key to BMW's success is its range of high-quality vehicles that appeal to both upper and lower classes. BMW has a global manufacturing and distribution network to produce and deliver vehicles and parts worldwide. Through consistent marketing over many years, BMW has established itself as a top-of-mind luxury brand, known for its reputation, premium pricing, and creating an image of desirability among customers.
Dynamic Balancing of the Vehicle while Cornering” is the concept to avoid Roll-Over of the vehicle and provide comfort to the passengers while cornering by tilting the vehicle opposite to the centrifugal force to cancel it, which leads to shift of C.G point of vehicle and provide comfort to the passengers.
You know how to create the business plan. Now learn how to WORK THE PLAN.
See how to measure corporate performance, and tweak/adjust your strategy based on real feedback
BMW conducted a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats in response to changes in the automobile industry. Some of BMW's key strengths included its reputation for luxury and quality, engineering history, and flexible facilities. Weaknesses included high manufacturing costs and overreliance on the 1 Series model. Opportunities existed in economies of scale from acquisitions and expanding into new market segments. Major threats included increased merger activity from larger competitors and more direct competition from brands like Volkswagen, Mercedes, and Toyota. BMW's acquisition of Rover aimed to capitalize on opportunities for increased scale and market coverage, but it ultimately failed and BMW had to reevaluate its strategy.
The document is a presentation by BMW Group providing an overview and update on their business and strategy:
1) In the first half of 2009, BMW Group saw revenues decrease 12.1% and profit before tax turn to a loss of €47 million compared to a profit of €1,243 million in the same period in 2008 due to the economic downturn.
2) BMW Group outlined actions for 2009 such as cost reductions, optimization of capital employed, and strict cash flow management to address the challenging market conditions.
3) BMW Group's long-term "Number ONE" strategy aims to make the company the leading provider of premium products and services for mobility by 2020, including targets to increase profitability and
BMW is a German automaker founded in 1917 and headquartered in Munich, Germany. It owns luxury brands such as BMW, Mini, and Rolls-Royce. BMW produces cars, motorcycles, and electric vehicles. It has manufacturing plants around the world and sells over 2 million vehicles annually. BMW utilizes its website, films, games, and connected drive services to effectively market its premium brand online. It faces competition from other luxury automakers such as Mercedes-Benz and Audi.
Analyse Marketing Communicatie Plan BMW-i_final (15)Tim Hindriks
This document analyzes the Dutch electric vehicle (EV) market and potential target groups for BMW's new electric vehicle, the BMW i3. It provides an overview of the growing Dutch EV market and expected growth by 2020. It analyzes three potential customer groups - families, young professionals, and elderly people - and determines that the wealthy elderly are the best target group for the BMW i3 in the Dutch market. The elderly are more knowledgeable about sustainability, have a sustainable attitude, and buy the most new cars and segment B cars compared to the other groups.
BMW is a German automaker known for luxury vehicles. It started in 1916 making aircraft engines and now owns brands like Mini and Rolls-Royce. BMW's mission is to be a leading provider of premium mobility products. It uses Ansoff's matrix to penetrate existing markets and develop new products. BMW faces competition globally but maintains a strong brand image through high quality vehicles.
BMW is a German automobile company founded in 1916. It is known for luxury vehicles and sports cars. Some key points:
- BMW focuses on high quality and innovation in their vehicles. Their mission is to sell products with the highest quality and integrity.
- Their main competitors are Audi, Mercedes, Lexus, and Porsche. They have adopted strategies like differentiation to gain competitive advantages over rivals.
- A SWOT analysis found strengths in their brand reputation and technological advancements, but also weaknesses like recalls and threats from increasing competition.
- BMW uses strategies such as product development, market expansion, and moving into emerging markets for continued growth. They aim to treat customers like family and provide more
Mercedes ahead of bmw and audi in social buzzSimplify360
The document analyzes the social media presence and engagement of BMW, Audi, and Mercedes-Benz from March to July 2013. It finds that Mercedes-Benz and BMW dominated social media awareness over Audi, with most conversations coming from men aged 13-30 in the US, Russia, Indonesia, and UK. BMW had the strongest social media presence but lower engagement rates than its competitors, while Audi led in Twitter followers but Mercedes-Benz had the highest Facebook engagement. The report provides recommendations for BMW to improve its social media performance relative to Audi and Mercedes-Benz.
The BMW X3 is targeted towards consumers in the later stages of the family life cycle:
- Married with teenage children (Full Nest II): The X3 provides enough space and cargo capacity for an active family with older children, while still being a smaller SUV suitable for families with teenagers.
- Empty nest I (Older married couples, no children living with them, still working): As children move out, the X3 offers a versatile and luxurious vehicle that can be used for both family and personal needs.
- Empty nest II (Older married couples, no children living with them, retired): The X3 appeals to older consumers looking to downsize from a larger vehicle but still want the comfort, prestige and
An Assessment and Analysis of the Marketing Techniques and Strategies of BMW ...Siddharth Sinha
This document provides an analysis of BMW's marketing techniques and strategies in the UK and India. It begins with an acknowledgment and includes the following sections: company profile, market segmentation, market targeting, marketing mix, SWOT analyses for each country, and conclusions and recommendations. The key points are:
- BMW segments the market in the UK by targeting successful business executives aged 25-45, while in India it focuses on individuals aged 30-40 with rising incomes.
- It uses the 4Ps of marketing - products tailored for each market, competitive pricing, wide placement/dealerships, and sales promotions.
- SWOT analyses find BMW's strengths are its luxury brand image while weaknesses include high prices;
The document summarizes BMW's "HyoRee's Anystar Campaign" marketing campaign from 2001. The goals of the campaign were to sustain growth, attract young customers without alienating existing customers, and strengthen BMW's luxury brand image. The campaign was successful, achieving a 13% sales increase in 2001 and strengthening BMW's brand perception among younger demographics. The document evaluates the success of the campaign and recommends continuing the campaign approach through producing additional short films for distribution online and through DVD, as this leverages the prior success while being cost-effective.
This document provides an overview and analysis of BMW's marketing strategies. It discusses [1] BMW's history beginning as an aircraft manufacturer and its evolution into an automaker known for luxury vehicles. [2] It examines BMW's segmentation, targeting, and positioning strategies, noting its focus on higher-income consumers in Europe and North America. [3] The document analyzes BMW's marketing mix, including its product lines, promotional campaigns, pricing strategies, and distribution channels.
This document provides a project report on brand management of BMW. It includes a brand inventory section which discusses BMW's history since 1913 and its expansion globally. It also outlines BMW's current brand portfolio including BMW, Mini, and Rolls-Royce brands. The next section analyzes BMW's brand equity through a customer-based brand equity pyramid and mental map. It identifies BMW's strong brand awareness and associations with luxury, performance, and German engineering. The report concludes with recommendations for BMW to address increasing competition through differentiated new technologies, addressing different consumer groups, and strengthening customer relationships.
The document discusses a marketing workshop for developing a publicity campaign for the 2013 MINI Cooper Coupe. It outlines the brand brief, target demographics of young, educated professionals, and competitors. It also provides sales data on BMW subsidiaries including record MINI sales in 2011. The workshop aims to position MINI as customizable and environmentally friendly to address consumer trends and further momentum in 2012 with new models.
BMW is a luxury German automaker known for high-quality vehicles. It sells over 1.95 million cars and 115,000 motorcycles annually. BMW focuses on engineering excellence and designs vehicles that appeal to status-seeking customers. It uses a lean distribution model with authorized dealerships in premium locations to maintain an exclusive brand image. BMW promotes through high-quality television ads focusing on technology, performance, and luxury to position the brand as aspirational. It prices vehicles at a premium to appeal to customers seeking status and craftsmanship over functionality alone.
BMW was founded in 1916 as Bayerische Flugzeugwerke to produce aircraft engines and began producing motorcycles in 1923 after World War I restrictions prohibited aircraft production. It experienced financial difficulties in the late 1950s but was able to recover by acquiring rights to the Isetta microcar. BMW has since become a leading luxury automaker known for the 3-Series and SUVs, and also owns the Mini and Rolls-Royce brands. It continues to be a major motorcycle manufacturer under the BMW Motorrad brand, pioneering innovations like the opposed-twin boxer engine layout.
BMW has been a top luxury automaker since the early 1900s, starting with engines before expanding to cars. Key to BMW's success is its range of high-quality vehicles that appeal to both upper and lower classes. BMW has a global manufacturing and distribution network to produce and deliver vehicles and parts worldwide. Through consistent marketing over many years, BMW has established itself as a top-of-mind luxury brand, known for its reputation, premium pricing, and creating an image of desirability among customers.
Dynamic Balancing of the Vehicle while Cornering” is the concept to avoid Roll-Over of the vehicle and provide comfort to the passengers while cornering by tilting the vehicle opposite to the centrifugal force to cancel it, which leads to shift of C.G point of vehicle and provide comfort to the passengers.
You know how to create the business plan. Now learn how to WORK THE PLAN.
See how to measure corporate performance, and tweak/adjust your strategy based on real feedback
The document discusses reinforcement and punishment in behavior. Reinforcement is when a stimulus increases the likelihood that a preceding behavior will be repeated, usually when the behavior was positive. Positive reinforcement involves adding a stimulus to reward a behavior, while negative reinforcement removes an unpleasant stimulus to reward a behavior. Punishment decreases the probability of an unwanted behavior reoccurring by providing an undesirable consequence.
This document discusses online education and highlights key aspects such as choice, flexibility, and quality. It also mentions advocacy, research, networking, and professional development as important resources for online education. The document promises more information coming soon on balancing choice, flexibility, and quality in online learning.
This document provides guidance on using Twitter to source and verify news. It recommends following trustworthy news sources and actors on your beats, creating lists to organize accounts by topic, and using hashtags to find trending stories. It also suggests searching Twitter to locate past tweets on topics and saving those searches. The document stresses verifying information by checking the source's credibility and using tools like photos, other tweets, and crowdsourcing to confirm details. Finally, it lists third-party apps that can help manage multiple accounts and streams of Twitter data.
This document discusses using Facebook as a platform for news and moderating online news communities. It notes that Facebook has become an important way for many people to consume and share news. When moderating a news page on Facebook, the goals are generally engagement and referrals. The document provides tips for generating responses and interactions on Facebook news posts, such as asking questions, using images, writing introductions, and moderating comments. It also discusses advantages like distribution, feedback and interactivity, as well as potential disadvantages around audience voice in news shared on social media.
Mujahid (presentation metil) tugas individu Mujahid Syahid
Dokumen tersebut membahas tentang stabilisasi tanah gambut dengan menambahkan silika dan abu sekam sebagai bahan stabilisasi. Metode ini bertujuan untuk meningkatkan kuat tekan bebas tanah gambut sebelum dan sesudah stabilisasi dengan menentukan kadar optimum bahan stabilisasi yang digunakan. Penelitian ini membatasi kadar silika yang ditambahkan antara 15%-25% dan kadar abu sekam sebesar 15%.
Emonde is a web development company that offers creative web design and development services to promote businesses using technologies like PHP, SQL, Ajax, ASP, MySQL, and HTML/CSS. These technologies include Ajax which allows for interactive web applications through asynchronous JavaScript and XML, SQL which is used to manipulate databases through functions like creating/deleting databases and tables, and PHP which is a general purpose scripting language supported on major operating systems that is used for website development. Web2.0 represents the latest revolution in website design technology through enabling online collaboration and sharing of information. Emonde can be contacted for web design services in Northampton.
This document contains an index with letters A through Z, each linking to different topics. Each letter section lists terms starting with that letter, such as "archivo", "animacion", and "autoforma" under the letter A. The index provides a high-level categorization of various terms across 26 sections for the letters of the alphabet.
The document depicts the annual Great Serengeti Migration across different regions in Tanzania over a 12 month period from December to November, showing how 1.3 million wildebeests and zebras follow the rains to find fresh grazing lands and water sources, moving between the Serengeti National Park, Ngorongoro Conservation Area, Loliondo Controlled Area and other areas.
There are some areas of the world in which the agricultural crops require assistance and cooling, especially
during hot days, in order
to prevent them from being subjected to unnecessary stress. In other areas, the color of fruit can be improved by cooling the trees
during the correct time period.
It is possible to extend the shelf life of some types of fruit by cooling them while they are still on the trees. And by using correct and
supervised cooling, we can increase the flower fruit set during periods of very hot weather. In other regions, we can aid and improve
the yield of fruit crops by cooling during the autumn and winter months, and then adding cold units to the same trees or cooling the
same crops at the end of the winter months in order to cause early blossoming.
In addition to employing cooling in open fields, an additional—perhaps primary—use of cooling is in various
types of greenhouses.
The principle of a greenhouse
is that the farmer can control its internal climate and thereby provide the plants with optimal growth
conditions. Therefore, a system that will have a cooling
effect on the internal temperature on hot days is almost indispensable for
every greenhouse.
Another use of a cooling system inside a greenhouse
is, perhaps surprisingly, in cold countries where the greenhouse is especially
built with few ventilation
openings to conserve internal heat. As a result of this design, on the few days that are very hot, there is
insufficient air flow to cool the interior. An efficient cooling system can solve the problem. Further, in these same cold countries, the
crops are usually
already inside the greenhouse by the first days of spring, but the heating system still needs to be operated
in order
to ensure the correct conditions. The windows must not be opened, and inside the building,
the relative humidity drops beneath the
desired levels. At this time, operating a suitable cooling system improves these crops.
What is possible to do to improve agricultural crops is also possible to do with livestock, including all types of poultry, cows, and pigs.
A suitable system can cool their micro-environment and improve production.
The different methods of cooling based on sprinkler-spraying products are as follows
Emonde develops cost-effective mobile applications, with proficient developers who efficiently meet customer requirements. They offer services including personal tools apps, geo-targeted apps, and multi-media and social media driven applications. To contact Emonde, visit their website at www.emonde.co.uk.
Dokumen tersebut membahas upaya aktualisasi ajaran Islam dalam pengembangan lembaga pendidikan tinggi Islam. Terdapat beberapa persoalan yang dihadapi seperti dana terbatas, pasar kerja terbatas, serta masih kuatnya primordialisme. Dokumen ini memberikan arahan untuk meningkatkan kualitas lembaga melalui peningkatan SDM, sarana prasarana, serta transformasi paradigma menjadi lebih profesional.
This document summarizes the key points from a lecture on digital journalism. It discusses:
- The changing media landscape from old "monologue" media to new "convergent" media that allows for dialogue between broadcasters and active audiences.
- The profile of the new journalist, who has both traditional journalism skills and digital skills, knows various digital storytelling formats, and how to effectively use social media to build community and share their work.
- Managing one's digital identity and "brand", as a journalist's online footprint is now their professional portfolio. This involves thoughtful social media use and cultivating expertise.
- Requirements for the workshop include blogging twice a week on a France-related
a dévoilé il y a peu le CLEVER concept. Derrière l'acronyme un peu prétentieux, il y a tout de même une réponse aux principaux problèmes de l'automobile actuelle : écologie, sécurité et encombrement.
Je qualifierai le concept de moto à deux places et à trois roues avec un carénage. Il faut dire que BMW avait déblayé le terrai avec le C1, un scooter avec carrosserie qui ne nécessitait pas de casque pour être conduit. Attention tout de même : la philosophe du concept BMW n'est pas du tout la même que pour le Volkswagen GX3, un autre véhicule à 3 roues plus axé sur la performance : le Clever est sorte de GX3 à l'envers. Le prototype BMW se rapproche très sensiblement du Carver qu'une firme Néerlandaise propose.
Représentant la mobilité urbaine par excellence, ce petit véhicule atteint les 90 km/h et coûterait environ 10 000€ s'il était commercialisé. La motorisation est particulièrement écologique puisqu'au gaz naturel et avec une consommation très faible : l'équivalent de 1.5 L/100km La sécurité est à relativiser puisque le véhicule aurait 3 étoiles au crash-test euroNcap. C'est moins qu'une Renault Clio, mais plus d'une moto.
Les constructeurs explorent des voies de plus en plus novatrices pour le développement de leurs futurs véhicules. Nous ne pouvons que nous en féliciter.
20121114 marketing genius 2013 bmw topic_jean-jacques pisano_v_finalJean-Jacques Pisano
BMW is launching its new electric vehicle brand, BMW i, which will include both electric vehicles and innovative mobility services. To be successful, BMW i needs to reach a sufficient target audience to make business sense. The document discusses approaching both private and fleet customers by developing services around electric vehicles, identifying early adopter target audiences, and creating a go-to-market strategy. It recommends starting with fleet customers and large corporations, partnering with rental companies, and targeting high-income women among private customers.
BMW and Audi are premium German automobile brands with similar business strategies. Both focus on premium quality vehicles across their model lines. They target high-income consumers seeking luxury, technology, and driving performance. While their target demographics and brand images are largely similar, BMW focuses more on driving dynamics while Audi emphasizes comfort and technology. Their direct competitors include each other and Mercedes. Both have well-established brands and concentrate entirely on their premium segments without licensing to other companies.
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1. Clever Project - september 2012
Developing Marketing Strategy
• Héloïse Broutin
• Hannah Chan
• Jean de Basquiat
• François Fuzeau
• Rashmi Kalbalia
Target: Business man between 30 and 40 years old
Positioning: The comfort of a car and the flexibility of a
motorcycle
HéloïseBroutin
2. Agenda
• Understand the trends in the market of Urban
Vehicles
Short introduction to BMW
Key Trends on the Market & Consumer
Competitors & Mapping
• Market Sensing
Segmentation, Target & Positioning
• Marketing Mix Proposals
HéloïseBroutin
3. BMW premium positioning stay away from the
automotive industry crisis
“Bayerische Motoren Werke”
Founded in 1917
Automobile, motorcycle and engine
manufacturing market Despite economical Crisis…
BMW has is historical highest growth of
turnover in 2011
Premium Image
Powerful
Innovative
High Quality Strong market position in the
motorcycle sector
Motorrad
http://en.wikipedia.org/wiki/BMW
http://alfredlargange.blogspot.fr/2007/10/etude-de-cas-la-bmw-z3_08.html
http://www.grin.com/en/e-book/35573/a-case-analysis-exploring-customer-attitudes-on-bmw HéloïseBroutin
4. Let’s focus on the compact
urban vehicle market
HéloïseBroutin
5. Competitive, evolving and standardised
market
Improvements in
mobility technologies
electrical and hybrid
engines
Evolving consumer
behaviour : Safety and stability
Environmental Issues
Smaller Family
Pollution and
Smaller Car
urbanization
Preference for private
transportation
Political Pressure
Market of
Carbon Taxes Compact Mandatory technical and
security tests for all
Tolling to reduce
congestion in city center
Urban vehicles
Vehicle
Gmid – 2011
KPMG Global Automotive Executive survey for 2012 HéloïseBroutin
6. Who is the customer for
compact urban vehicle?
HéloïseBroutin
7. Let’s meet
Living in the Upper middle
biggest French class and Upper
cities Class
Live single, in
28 medium age couple, or with
one child
Care about
Love new
environmental
technologies
issues
Enjoy busy city
lifestyle
http://www.insee.fr/fr/ HéloïseBroutin
9. The market offers various mobility solutions to
consumers …
The « classic »
The « classic » 2 wheels
4 wheels The inovative
4 wheels
The innovative
The self service car
3 wheels
rental
http://www.notre-planete.info/actualites/actu_3210_Autolib_Paris_environnement.php
http://rollinfree.blogspot.fr/2009/06/french-motorcyclescooter-market-may.html HéloïseBroutin
10. … and therefore is highly competitive on
traditional segments
High Comfort
Mini
Opportunities in
high quality
Autolib’
Standard way Maneuverability
of driving
Renault
Twizy
Opportunities in low
quality Piaggio
MP3
Usual
scooters
Low Comfort
HéloïseBroutin
11. Who will be the customers
for this market segment?
HéloïseBroutin
12. Considering the urban population in France…
Non Family
Middle
Family Lower class Upper class
class
18-30
30-40
40-55
+ 55
Premium positioning in order to be coherent with
BMW brand image
Exclude families due to the product features
HéloïseBroutin
13. Going deeper in the segment’s car preferences…
FEATURES MEN FEATURES
PREFER WOMEN PREFER
Dynamic & Round shapes
sportive shapes
Space for their
Futuristic look bags & shopping
Engine roaring Comfort
noise
Cute design
High technology
design
HéloïseBroutin
14. So given the
CLEVER design
and features...
…we will narrow our target down to Men
15. The target will be
30 - 40 years • Commuting from home to work
old male
• With busy lifestyle
professional
• To cope with BMW premium
High Income brand image strategy
Innovators
• Attracted by high tech design
& Early and avant-garde products
Adopters
HéloïseBroutin
16. To summarize our positioning:
« CLEVER brings together the comfort of the car and the flexibility of a
motorcycle , that enables young businessmen to travel to work
without worrying about the traffic disagreements»
HéloïseBroutin
18. Clever by BMW is a proper revolution for
businessmen…
• Compact dimensions of motorcycle
enable to drive through traffic
• Stability and safety of a car
- closed cockpit
- tilting system
- heating pilot seat
- foldable passenger seat
• Ecofriendly hybrid engine
• High connectivity system
- Bluetooth connection
- ultimate stereo sound
… but its advantages need to be explained to the target
and the general public
http://thekneeslider.com/archives/2006/04/27/carver-and-clever-tilting-3-wheelers/ HéloïseBroutin
19. How is Clever creating value for its customers?
Business
Maneuverable Safe &
Eco friendly friendly
in traffic Confortable
connectivity
Classic
scooter
Compact
Urban car
Twizy
MP3
Autolib’
CLEVER
HéloïseBroutin
20. Exclusive channel distribution in France richest
major towns
We recommend a pull strategy to be coherent with the Brand
Image of BMW, and the niche market
http://www.journaldunet.com/economie/magazine/riche-ville/ HéloïseBroutin
21. High price policy to deliver the premium value
feeling
8 000€
15 000€
MP3 Piaggio BMW
motorcycle
we used reference pricing strategy to
determine our price points
http://www.asso-scooter.org/Trois-roues-Renault-et-Bmw
http://www.bmwblog.com/2009/10/09/bmw-unveils-clever-concept/ HéloïseBroutin
24. Objective 1: raise awareness of the general
public
Drive test in all BMW outlets in France
• Introduce the new vehicle to familiar BMW clients and new
comers
• Convince about its comfort and maneuverability
Sponsoring Paris Marathon 2014
• Famous urban event (30 000 participants)
• Allows great visibility
Press Relation to be on Turbo and Automoto
TV shows
• Popular TV shows great to introduce a new vehicle
Democratize this new concept of vehicle to
French people
www.parismarathon.com HéloïseBroutin
25. Objective 2: trigger the need of target
audience for Clever
Special Clever show on the BMW Paris Motor
Show stand
• Create the buzz
• Get in touch with the targeted audience
Clever Stand at the Monaco Grand Prix
• Link the product to high tech performance, premium lifestyle and
masculine universe of Formula One Grand Prix
Advertising in weekly magazines and their
websites
• Get in touch with target audience via specific channel
Challenge will be to create the desire for the
product and activate purchase
HéloïseBroutin