education

1. Canvas
THE
Entrepreneuship Class
UKM Inkubator FEB USK
Balai Sidang FEB USK
20-21 Maret 2021

2. Agenda
10:00 10:30
Business Model Canvas
&
Examples
10:45 11:00
Group
Workshop
Presentations
&
Discussion
10:15
2
11:15
7:20 8:10 8:20

4. business
model
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”

5. Customers
Organization
Product/Service
Revenue ($)
Create
Deliver
Capture
BUSINESS
MODEL
5

6. business
model
canvas
6

7. tool to create & analyze busines
models...
7

8. YOU CAN
• Create new business
models easily
• Analyze & update your
existing business model
8

10. building
blocks
10

11. Customer
Segments
which customers and users are you serving?
which jobs do they really want to get done?
11

12. Value
Proposition
what are you offering them? what is that
getting done for them? do they care?
12

13. Channel
s
how does each customer segment want to be reached?
through which interaction points?
13

14. Customer
Relationships
what relationships are you establishing with each segment?
personal? automated? acquisitive? retentive?
14

15. Revenue
Streams
what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?
15

16. Key
Resources
which resources underpin your business model?
which assets are essential?
16

17. Key
Activities
which activities do you need to perform well in
your business model? what is crucial?
17

18. Key
Partners
which partners and suppliers leverage your model?
who do you need to rely on?
18

19. Cost
Structure
what is the resulting cost structure?
which key elements drive your costs?
19

20. Business Model
Canvas
20

21. Your Business Model Canvas
KEY
PARTNERS
KEY
ACTIVITIES
VALUE
PROPOSITION
RELATIONSHIPS CUSTOMER
SEGMENT
KEY
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
20

22. EXAMPLES
22
EXAMPLES

23. Example 2
Affordable VOIP calls
Example 1
Refreshing lemonade to joggers
at public parks
23

24. CHANNELS
VALUE RELATIONSHIPS
PROPOSITION
CUSTOMER
SEGMENT
REVENUE STREAMS
COST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Kelly’s Lemonade Stand: Refreshing Lemonade
24

25. Skype
KEY
PARTNERS
KEY
ACTIVITIES
VALUE
PROPOSITION
RELATIONSHIPS CUSTOMER
SEGMENT
KEY
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
24

26. Example 3 Example 4
Photo sharing online Smooth shave for men & women
25

27. Flickr: Photo Sharing
KEY
PARTNERS
KEY
ACTIVITIES
VALUE
PROPOSITION
RELATIONSHIPS CUSTOMER
SEGMENT
KEY
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
26

28. Gillette: Razors & Blades
KEY
PARTNERS
KEY
ACTIVITIES
VALUE
PROPOSITION
RELATIONSHIPS CUSTOMER
SEGMENT
KEY
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
27

29. Break...
29

30. WORKSHOP
30

31. WORKSHOP
31
1. Assemble in teams
2. Create canvas
3. Write key words on sticky notes
4. Place sticky notes on the canvas
5. Present your canvas

32. Create a CANVAS
of your enterprise project
32

33. Break...
33

34. Present
ations
1minute
34

35. Discussion
35

36. so what’s beyond the
CANVAS?
36

37. you need to validate your model
assumptions with the customers
until you get it right!
37

38. BUSINESS PLAN
38

39. THANK
YOU!
39