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Emad Saif
Center for Entrepreneurship
Qatar University
Canvas
THE
business
model
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”
2
‫شريحة‬
‫العمالء‬
‫المؤسسة‬
‫المنتج‬/‫الخدمة‬
Product / Service
‫)$(العائد‬
Revenue
‫خلق‬
Create
‫تحقيق‬
Deliver
‫استفادة‬...
‫العمل‬ ‫مخطط‬
‫التجاري‬
4
Business Model
Canvas ?
tool to create & analyze business models...
5
‫التجارية‬ ‫النماذج‬ ‫وتحليل‬ ‫لخلق‬ ‫أداة‬
‫باستطاعتك‬
•‫بسهولة‬ ‫جديد‬ ‫تجاري‬ ‫نموذج‬ ‫خلق‬
•‫الحالي‬ ‫التجاري‬ ‫النموذج‬ ‫تطوير‬
6
building
blocks
7
Customer Segments
which customers and users are you serving?
which jobs do they really want to get done?
8
Value Proposition
what are you offering them? what is that
getting done for them? do they care?
9
Channels
how does each customer segment want to be reached?
through which interaction points?
10
Customer Relationships
what relationships are you establishing with each segment?
personal? automated? acquisitive? retent...
Revenue Streams
what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?...
Key Resources
which resources underpin your business model?
which assets are essential?
13
Key Activities
which activities do you need to perform well in
your business model? what is crucial?
14
Key Partners
which partners and suppliers leverage your model?
who do you need to rely on?
15
Cost Structure
what is the resulting cost structure?
which key elements drive your costs?
16
Business Model Canvas
17
‫مخطط‬‫العمل‬‫التجاري‬
Your Business Model Canvas
18
‫أمثلة‬
‫أمثلة‬
19
‫مثال‬
‫الحدائق‬ ‫في‬ ‫للرياضين‬ ‫ليمون‬ ‫عصير‬
20
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACT...
‫بعد‬ ‫ماذا‬
‫التجاري‬ ‫العمل‬ ‫مخطط‬‫؟‬
22
‫على‬ ‫وتعمل‬ ‫نموذجك‬ ‫من‬ ‫تتأكد‬ ‫أن‬ ‫عليك‬
‫ينجح‬ ‫حتى‬ ‫تطويره‬!
23
‫العمل‬ ‫خطة‬
24
‫االنترنت‬ ‫على‬ ‫الدورة‬ ‫في‬ ‫االن‬ ‫سجل‬
$10
DISCOUNT COUPON: special_10‫االن‬ ‫سجل‬
www.bmg-arabic.com
www.BusinessModelGeneration.com
26
‫شكرا‬
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Business Model Canvas In Arabic - إبتكار نموذج العمل التجاري

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أنَّ نماذج الأعمال التجارية الابتكارية هي ما يمثل جيلنا. ومع ذلك، يبقى فهم الناس لها قاصرًا، حتى وهم يرونها تغير المشهد التنافسي في المجالات التجارية المتعددة.
كتاب ابتكار نموذج العمل التجاري يقدم لك ادوات قوية وبسيطة ومجربة لفهم نماذج الأعمال التجارية وتصميمها واعادة صياغتها وتطبيقها.

Published in: Education

Business Model Canvas In Arabic - إبتكار نموذج العمل التجاري

  1. 1. Emad Saif Center for Entrepreneurship Qatar University Canvas THE
  2. 2. business model “A business model describes the rationale of how an organization creates, delivers, and captures value” 2
  3. 3. ‫شريحة‬ ‫العمالء‬ ‫المؤسسة‬ ‫المنتج‬/‫الخدمة‬ Product / Service ‫)$(العائد‬ Revenue ‫خلق‬ Create ‫تحقيق‬ Deliver ‫استفادة‬ Capture ‫العمل‬ ‫نموذج‬‫التجاري‬ BUSINESS MODEL 3
  4. 4. ‫العمل‬ ‫مخطط‬ ‫التجاري‬ 4 Business Model Canvas ?
  5. 5. tool to create & analyze business models... 5 ‫التجارية‬ ‫النماذج‬ ‫وتحليل‬ ‫لخلق‬ ‫أداة‬
  6. 6. ‫باستطاعتك‬ •‫بسهولة‬ ‫جديد‬ ‫تجاري‬ ‫نموذج‬ ‫خلق‬ •‫الحالي‬ ‫التجاري‬ ‫النموذج‬ ‫تطوير‬ 6
  7. 7. building blocks 7
  8. 8. Customer Segments which customers and users are you serving? which jobs do they really want to get done? 8
  9. 9. Value Proposition what are you offering them? what is that getting done for them? do they care? 9
  10. 10. Channels how does each customer segment want to be reached? through which interaction points? 10
  11. 11. Customer Relationships what relationships are you establishing with each segment? personal? automated? acquisitive? retentive? 11
  12. 12. Revenue Streams what are customers really willing to pay for? how? are you generating transactional or recurring revenues? 12
  13. 13. Key Resources which resources underpin your business model? which assets are essential? 13
  14. 14. Key Activities which activities do you need to perform well in your business model? what is crucial? 14
  15. 15. Key Partners which partners and suppliers leverage your model? who do you need to rely on? 15
  16. 16. Cost Structure what is the resulting cost structure? which key elements drive your costs? 16
  17. 17. Business Model Canvas 17
  18. 18. ‫مخطط‬‫العمل‬‫التجاري‬ Your Business Model Canvas 18
  19. 19. ‫أمثلة‬ ‫أمثلة‬ 19
  20. 20. ‫مثال‬ ‫الحدائق‬ ‫في‬ ‫للرياضين‬ ‫ليمون‬ ‫عصير‬ 20
  21. 21. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Kelly’s Lemonade Stand: Refreshing Lemonade 21
  22. 22. ‫بعد‬ ‫ماذا‬ ‫التجاري‬ ‫العمل‬ ‫مخطط‬‫؟‬ 22
  23. 23. ‫على‬ ‫وتعمل‬ ‫نموذجك‬ ‫من‬ ‫تتأكد‬ ‫أن‬ ‫عليك‬ ‫ينجح‬ ‫حتى‬ ‫تطويره‬! 23
  24. 24. ‫العمل‬ ‫خطة‬ 24
  25. 25. ‫االنترنت‬ ‫على‬ ‫الدورة‬ ‫في‬ ‫االن‬ ‫سجل‬ $10 DISCOUNT COUPON: special_10‫االن‬ ‫سجل‬
  26. 26. www.bmg-arabic.com www.BusinessModelGeneration.com 26 ‫شكرا‬

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