1.
Emad Saif
Center for Entrepreneurship
Qatar University
Canvas
THE

2.
business
model
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”
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3.
‫شريحة‬
‫العمالء‬
‫المؤسسة‬
‫المنتج‬/‫الخدمة‬
Product / Service
‫)$(العائد‬
Revenue
‫خلق‬
Create
‫تحقيق‬
Deliver
‫استفادة‬
Capture
‫العمل‬ ‫نموذج‬‫التجاري‬
BUSINESS MODEL
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4.
‫العمل‬ ‫مخطط‬
‫التجاري‬
4
Business Model
Canvas ?

5.
tool to create & analyze business models...
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‫التجارية‬ ‫النماذج‬ ‫وتحليل‬ ‫لخلق‬ ‫أداة‬

6.
‫باستطاعتك‬
•‫بسهولة‬ ‫جديد‬ ‫تجاري‬ ‫نموذج‬ ‫خلق‬
•‫الحالي‬ ‫التجاري‬ ‫النموذج‬ ‫تطوير‬
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7.
building
blocks
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8.
Customer Segments
which customers and users are you serving?
which jobs do they really want to get done?
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9.
Value Proposition
what are you offering them? what is that
getting done for them? do they care?
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10.
Channels
how does each customer segment want to be reached?
through which interaction points?
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11.
Customer Relationships
what relationships are you establishing with each segment?
personal? automated? acquisitive? retentive?
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12.
Revenue Streams
what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?
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13.
Key Resources
which resources underpin your business model?
which assets are essential?
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14.
Key Activities
which activities do you need to perform well in
your business model? what is crucial?
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15.
Key Partners
which partners and suppliers leverage your model?
who do you need to rely on?
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16.
Cost Structure
what is the resulting cost structure?
which key elements drive your costs?
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17.
Business Model Canvas
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18.
‫مخطط‬‫العمل‬‫التجاري‬
Your Business Model Canvas
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19.
‫أمثلة‬
‫أمثلة‬
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20.
‫مثال‬
‫الحدائق‬ ‫في‬ ‫للرياضين‬ ‫ليمون‬ ‫عصير‬
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21.
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Kelly’s Lemonade Stand: Refreshing Lemonade
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22.
‫بعد‬ ‫ماذا‬
‫التجاري‬ ‫العمل‬ ‫مخطط‬‫؟‬
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23.
‫على‬ ‫وتعمل‬ ‫نموذجك‬ ‫من‬ ‫تتأكد‬ ‫أن‬ ‫عليك‬
‫ينجح‬ ‫حتى‬ ‫تطويره‬!
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24.
‫العمل‬ ‫خطة‬
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25.
‫االنترنت‬ ‫على‬ ‫الدورة‬ ‫في‬ ‫االن‬ ‫سجل‬
$10
DISCOUNT COUPON: special_10‫االن‬ ‫سجل‬

26.
www.bmg-arabic.com
www.BusinessModelGeneration.com
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‫شكرا‬