KCB Advertising is proposing a new campaign to promote Tim Tam biscuits in the Chinese market. The campaign would first use TV advertising to introduce Tim Tam to customers and generate buzz. It aims to then leverage social media platforms as customers share information about Tim Tam online. The goal is for Tim Tam consumption to become a habit and part of everyday life for Chinese customers, similar to how Snickers is associated with sports and Dove with gifting. KCB will utilize both TV advertising and social media platforms to promote Tim Tam's message and gather customer feedback.

1. KCB Advertising
Arnott's TIM TAM

2. Table of Content
 KCB Advertising overview
 Problem and issues found in current campaign
 Overview of a new campaign
 Communication tools applied

3. Business overview
 KCB Advertising
Specialise in food advertising and promoting
Dealing with food advertising over 10 tens
Knows international market well

4. Issues and problems
 Advertising and promoting (CHINESE Market)
 Social media (CHINESE Market)

5. New Campaign
We tell customers about TIM TAM
TV Advertising to let customers know TIM TAM
↓
Customers talk to each other and share information
Social Media
↓
To become a habbit, a part of life
( Snicker=Sports,Dove=Gifting,TIM TAM=Happy)

6. Communication tools
 TV
Advertising in first place
 Social Media
Advertising, communicating, gathering feedback

7. Thank you ！
KCB Advertising
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