SlideShare a Scribd company logo
Business	
  Model	
  Agility	
  
The	
  Root-­‐cause	
  of	
  Transient	
  Compe44ve	
  Advantage	
  in	
  Business	
  Model	
  Warfare	
  
“Fat”	
  Corpora7on	
  
(MiG-­‐21)	
  
vs.	
  
“Lean”	
  Startup	
  
(F86-­‐Sabre)	
  
Slow	
  	
  
Observe-­‐Orient-­‐Decide-­‐Act	
  (OODA)	
  Loop	
  
Faster	
  
Observe-­‐Orient-­‐Decide-­‐Act	
  (OODA)	
  Loop	
  
	
  
#1APEX.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hPp://businessmodels.ning.com	
  &	
  hPp://twiPer.com/RodKuhnKing	
  
Business	
  Model	
  Agility	
  is	
  the	
  ability	
  to	
  rapidly	
  sense	
  and	
  effec7vely	
  respond	
  to	
  changes,	
  opportuni7es,	
  
and	
  threats	
  especially	
  in	
  a	
  given	
  environment	
  

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Why can't FAT Corporations innovate as fast as LEAN Startups?

  • 1. Business  Model  Agility   The  Root-­‐cause  of  Transient  Compe44ve  Advantage  in  Business  Model  Warfare   “Fat”  Corpora7on   (MiG-­‐21)   vs.   “Lean”  Startup   (F86-­‐Sabre)   Slow     Observe-­‐Orient-­‐Decide-­‐Act  (OODA)  Loop   Faster   Observe-­‐Orient-­‐Decide-­‐Act  (OODA)  Loop     #1APEX.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hPp://businessmodels.ning.com  &  hPp://twiPer.com/RodKuhnKing   Business  Model  Agility  is  the  ability  to  rapidly  sense  and  effec7vely  respond  to  changes,  opportuni7es,   and  threats  especially  in  a  given  environment