BlueGreen Realtors pvt ltd
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The document summarizes research conducted on licensing fees and services provided by BlueGreen Realtors. The research found that less than half of property dealers in Delhi liked the company's business model. Dealers were also unwilling to pay the licensing fee of 1.25 lakh rupees. There was a gap found between what services the company offered and what customers required. The conclusion recommends reducing licensing fees by removing unwanted services and improving advertising and trial services to better meet customer needs.
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- 1. "Only Experts Can Offer Best" A Real Estate Transaction Services Company Project Report On TESTIMONIAL OF LICENSING FEE AND SERVICES PROVIDED BY BLUEGREEN REALTORS
- 2. Importance of the Topic Company was finding it difficult to sell the services in the market. Licensing fee and services accounted for the success and failure of the company’s services
- 3. Objectives of the Research To test the relevance of licensing fee. To test the relevance of the services provided by BlueGreen Realtors. To know how many dealers are willing to tie up with BlueGreen Realtors.
- 4. Research Methodology Research Method - Survey Method Sample size – 165 Sampling unit – Property Dealers in Delhi Sampling Design – Probability Sampling Sampling Technique – Cluster Sampling Types of Data – Primary Data
- 5. Findings and Analysis Dealers Interested In the Business Model Dealers of East, West, and Central Delhi liked the Business model In total less than half sample size liked the business model
- 6. Dealers willing to pay the licensing fee Very Poor Response for the fee Dealers are not willing to pay the 1.25 lakh rupees
- 7. Services Required by the Dealers
- 8. Gap between Company and the Customers
- 9. Psychological Impact On Consumer
- 10. Conclusion Payment 1.8% Interested 43% GAP Incorrect Pricing Strategy Offering Unwanted Benefits
- 11. LIMITATIONS Small Sample size Not easy to locate Property dealers shop Dealers not interested in giving details
- 12. Recommendations Reduce Licensing fee by cutting down unwanted services Proper Channel for advertisement Provide trial services Benefits given to the dealers should be Customer database, interior and furniture only Improve website
- 13. THANK YOU