This document provides an introduction to marketing management. It defines marketing as creating value for customers through communication and delivery while managing customer relationships. It discusses the four P's of marketing: product, price, promotion and place. Marketing discovers customer needs and then works to satisfy them through products tailored for target markets. The role of marketing has evolved from a production focus to a customer-centric approach centered around customer value, satisfaction, and lifetime relationships.
The document summarizes research conducted on licensing fees and services provided by BlueGreen Realtors. The research found that less than half of property dealers in Delhi liked the company's business model. Dealers were also unwilling to pay the licensing fee of 1.25 lakh rupees. There was a gap found between what services the company offered and what customers required. The conclusion recommends reducing licensing fees by removing unwanted services and improving advertising and trial services to better meet customer needs.
ANMsoft Technologies presents a new online travel solution to help travel agencies automate their processes and reduce costs. They have over 15 years of experience developing travel technology solutions. Their platform can integrate all travel services like hotels, airlines, cars and cruises into a single system. It allows agencies to manage bookings, customers and connect to external inventory sources. ANMsoft claims their solution can help agencies find new customers, build their brand, access new channels and meet business objectives.
The document discusses liquidity crunch, its causes and potential solutions. It defines liquidity crunch as a shortage of money supply. It occurred in India due to factors like FIIs outflows, RBI stabilizing the rupee, and decreased government spending following the global financial crisis. This led to importers and exporters being hurt. Suggested solutions include cutting CRR and SLR rates, decreasing interest rates, increasing FDI and government spending to improve the money supply situation. While a short term issue, the liquidity crunch was exacerbated in India by the global crisis and could hamper growth if not addressed.
The document outlines the vision, mission, and goals of a casual dining restaurant called Ruby Tuesday. It aims to be a leading brand through quality fresh food, passionate employees who enjoy their work, and operating as a family. Facts are presented on the number of Ruby Tuesday locations in India versus worldwide. The growth of the Indian food and beverage market is discussed in relation to socioeconomic changes and industry deregulation. Elements of the restaurant's marketing mix strategy are listed, including product, price, place, physical evidence, promotion, and people.
Uchal Kood School proposes a business plan for a play school to promote physical, emotional, and social development in children aged 0-6. The plan outlines services like teaching parents to care for newborns, developing motor skills, and hosting birthday parties. It analyzes the local demographic, identifies competitors, and proposes a marketing strategy including direct mailing, coupons, and newspaper advertisements to target families earning Rs. 25,000+. The financial projections estimate a net profit of 73.88% with a payback period of 1 year and 4 months.
This group presentation discusses Dell USA's website. It summarizes that the organization of information on the site is generally user-friendly, with varied quality depending on the user's level. The presentation of content is appealing, using real-world situations. However, accessibility of information is just moderate, and it is difficult for handicapped users to access all site contents.
This document provides an introduction to marketing management. It defines marketing as creating value for customers through communication and delivery while managing customer relationships. It discusses the four P's of marketing: product, price, promotion and place. Marketing discovers customer needs and then works to satisfy them through products tailored for target markets. The role of marketing has evolved from a production focus to a customer-centric approach centered around customer value, satisfaction, and lifetime relationships.
The document summarizes research conducted on licensing fees and services provided by BlueGreen Realtors. The research found that less than half of property dealers in Delhi liked the company's business model. Dealers were also unwilling to pay the licensing fee of 1.25 lakh rupees. There was a gap found between what services the company offered and what customers required. The conclusion recommends reducing licensing fees by removing unwanted services and improving advertising and trial services to better meet customer needs.
ANMsoft Technologies presents a new online travel solution to help travel agencies automate their processes and reduce costs. They have over 15 years of experience developing travel technology solutions. Their platform can integrate all travel services like hotels, airlines, cars and cruises into a single system. It allows agencies to manage bookings, customers and connect to external inventory sources. ANMsoft claims their solution can help agencies find new customers, build their brand, access new channels and meet business objectives.
The document discusses liquidity crunch, its causes and potential solutions. It defines liquidity crunch as a shortage of money supply. It occurred in India due to factors like FIIs outflows, RBI stabilizing the rupee, and decreased government spending following the global financial crisis. This led to importers and exporters being hurt. Suggested solutions include cutting CRR and SLR rates, decreasing interest rates, increasing FDI and government spending to improve the money supply situation. While a short term issue, the liquidity crunch was exacerbated in India by the global crisis and could hamper growth if not addressed.
The document outlines the vision, mission, and goals of a casual dining restaurant called Ruby Tuesday. It aims to be a leading brand through quality fresh food, passionate employees who enjoy their work, and operating as a family. Facts are presented on the number of Ruby Tuesday locations in India versus worldwide. The growth of the Indian food and beverage market is discussed in relation to socioeconomic changes and industry deregulation. Elements of the restaurant's marketing mix strategy are listed, including product, price, place, physical evidence, promotion, and people.
Uchal Kood School proposes a business plan for a play school to promote physical, emotional, and social development in children aged 0-6. The plan outlines services like teaching parents to care for newborns, developing motor skills, and hosting birthday parties. It analyzes the local demographic, identifies competitors, and proposes a marketing strategy including direct mailing, coupons, and newspaper advertisements to target families earning Rs. 25,000+. The financial projections estimate a net profit of 73.88% with a payback period of 1 year and 4 months.
This group presentation discusses Dell USA's website. It summarizes that the organization of information on the site is generally user-friendly, with varied quality depending on the user's level. The presentation of content is appealing, using real-world situations. However, accessibility of information is just moderate, and it is difficult for handicapped users to access all site contents.
Wearurdreams National Entrepreneurship ChallengeManu Jindal
Final presentation at ' National Entrepreneurship Challenge' a business plan competition held at Faculty of Management Studies, New Delhi.
Presented by : Team KKarma -Kirti Jindal, Manu Jindal and Aseem Kakkar.
IAB Belgium Talent Award - Why Do We Like BrandpagesJan De Wulf
The document discusses research into why young Flemish consumers like brand pages on social media. A quantitative online survey of 1,302,065 people aged 12-25 examined how providing better information, opportunities for interaction and self-expression, and a sense of altruism correlate with liking a brand page. The results showed significant differences between sexes and ages. The conclusion is that understanding what motivates likes can maximize a brand's likes and active supporters on social media.
This document lists the contributors to the "Learning for the Real World @ CBS Blog" from Chennai Business School. It identifies Pradeep Kumar as the team lead and content creator, and Karthik Murali as providing technical facilitation. It also lists several other contributors from different varsities at Chennai Business School and acknowledges Prof. R. Sathyanarayanan for conceiving and guiding the blog initiative.
This document summarizes why investing in Shah Rukh Khan (SRK) as a brand ambassador for BigBasket online grocery shopping would have a low return on investment. It notes that SRK does not represent BigBasket's target customer segments of young tech-savvy professionals and families between ages 25-35. While SRK has a large social media following, he has endorsed many other brands and does not create unique brand associations. The document concludes that choosing SRK would not help BigBasket differentiate itself from competitors or stick in customers' memories to influence purchases. A better strategy would be to learn from other incorrect celebrity endorsements and focus marketing on the target demographics.
This document discusses strategies for marketing to special audiences. It identifies key special audience segments like global markets, African Americans, Spanish-speaking individuals, Asian Americans, and GLBT communities. For each, it outlines values, consumption habits, and ways to effectively reach them through media choices, messaging, and other culturally sensitive approaches. The document also discusses using strategies like cause-related marketing, cross-promotions, and non-traditional options like text, viral marketing and guerilla marketing to engage special audiences.
The document provides guidance on starting a small business, including developing a business plan, writing a business model canvas, understanding types of business financing, obtaining business licenses, branding and marketing, building a team, and growing the business over time. Key areas covered are defining the target market, competitors, strengths, weaknesses, opportunities, and threats (SWOT analysis), suppliers, operations, finances, costs, partners, activities, revenue streams, and customer segments.
The document provides guidance on starting a small business, including developing a business plan, writing a business model canvas, understanding types of business financing, obtaining business licenses, branding and marketing, building a team, and growing the business over time. Key areas covered are defining the target market, competitors, strengths, weaknesses, opportunities, and threats (SWOT analysis), suppliers, operations, finances, costs, partners, activities, revenue streams, and customer segments.
The document discusses strategies for a brand campaign for Svpply, an online shopping site. It notes that Svpply's target audience of 18-34 year olds value personal connections, individual expression and standing out. To better communicate with this audience, the summary recommends that Svpply should position itself as helping users express themselves and find things that reflect their personal values through personalized contact and improved usability to enhance the online foraging experience it provides.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Wearurdreams National Entrepreneurship ChallengeManu Jindal
Final presentation at ' National Entrepreneurship Challenge' a business plan competition held at Faculty of Management Studies, New Delhi.
Presented by : Team KKarma -Kirti Jindal, Manu Jindal and Aseem Kakkar.
IAB Belgium Talent Award - Why Do We Like BrandpagesJan De Wulf
The document discusses research into why young Flemish consumers like brand pages on social media. A quantitative online survey of 1,302,065 people aged 12-25 examined how providing better information, opportunities for interaction and self-expression, and a sense of altruism correlate with liking a brand page. The results showed significant differences between sexes and ages. The conclusion is that understanding what motivates likes can maximize a brand's likes and active supporters on social media.
This document lists the contributors to the "Learning for the Real World @ CBS Blog" from Chennai Business School. It identifies Pradeep Kumar as the team lead and content creator, and Karthik Murali as providing technical facilitation. It also lists several other contributors from different varsities at Chennai Business School and acknowledges Prof. R. Sathyanarayanan for conceiving and guiding the blog initiative.
This document summarizes why investing in Shah Rukh Khan (SRK) as a brand ambassador for BigBasket online grocery shopping would have a low return on investment. It notes that SRK does not represent BigBasket's target customer segments of young tech-savvy professionals and families between ages 25-35. While SRK has a large social media following, he has endorsed many other brands and does not create unique brand associations. The document concludes that choosing SRK would not help BigBasket differentiate itself from competitors or stick in customers' memories to influence purchases. A better strategy would be to learn from other incorrect celebrity endorsements and focus marketing on the target demographics.
This document discusses strategies for marketing to special audiences. It identifies key special audience segments like global markets, African Americans, Spanish-speaking individuals, Asian Americans, and GLBT communities. For each, it outlines values, consumption habits, and ways to effectively reach them through media choices, messaging, and other culturally sensitive approaches. The document also discusses using strategies like cause-related marketing, cross-promotions, and non-traditional options like text, viral marketing and guerilla marketing to engage special audiences.
The document provides guidance on starting a small business, including developing a business plan, writing a business model canvas, understanding types of business financing, obtaining business licenses, branding and marketing, building a team, and growing the business over time. Key areas covered are defining the target market, competitors, strengths, weaknesses, opportunities, and threats (SWOT analysis), suppliers, operations, finances, costs, partners, activities, revenue streams, and customer segments.
The document provides guidance on starting a small business, including developing a business plan, writing a business model canvas, understanding types of business financing, obtaining business licenses, branding and marketing, building a team, and growing the business over time. Key areas covered are defining the target market, competitors, strengths, weaknesses, opportunities, and threats (SWOT analysis), suppliers, operations, finances, costs, partners, activities, revenue streams, and customer segments.
The document discusses strategies for a brand campaign for Svpply, an online shopping site. It notes that Svpply's target audience of 18-34 year olds value personal connections, individual expression and standing out. To better communicate with this audience, the summary recommends that Svpply should position itself as helping users express themselves and find things that reflect their personal values through personalized contact and improved usability to enhance the online foraging experience it provides.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Kapdewala.com
1. Bharat Kumar Abhilasha Singh AshishGosain Arun Sharma KAPDEWALA.COM “FRIENDIZING” I LOVE THEM LET THE SHOW BEGIN WOW!! LETS GO TO THE MARKET OUR FRIENDS ARE HERE
4. MARKETANALYSIS Most of the Indian population lies within the age Group of 15 – 45 years of age 15-45 Years old Numberofpeople 45+ Years old 0-14 years old Age
5. PRODUCT T-SHIRTS AND SHIRTS SCHOOL STUDENTS PRICE TARGET PRICING TARGETED MARKET MARKETING MIX COLLEGE STUDENTS PLACE DELHI AND NCR SALES EXECUTIVES PROMOTION WEBSITE, EMAILS, SMS, PHAMPLETS
13. BREAKEVEN POINT Break Even Analysis: Kapdewala.com is breaking even with a total revenue from sales at Rs.7,91,520 The company will reach its break even after 3 months and 18 days of Operations with the revenue of Rs.7,91,520 Break Even units 6596 (3,55,000/120-66.18)