The document outlines the vision, mission, and goals of a casual dining restaurant called Ruby Tuesday. It aims to be a leading brand through quality fresh food, passionate employees who enjoy their work, and operating as a family. Facts are presented on the number of Ruby Tuesday locations in India versus worldwide. The growth of the Indian food and beverage market is discussed in relation to socioeconomic changes and industry deregulation. Elements of the restaurant's marketing mix strategy are listed, including product, price, place, physical evidence, promotion, and people.