2. Blue Ocean Strategy
• Creating products and services for which there
are no direct competitors.
• Instead of searching within the conventional
boundaries of industry, look beyond to find
unoccupied market position which represents
innovation
3. • Designing creative business venture to
positively affect both a company’s cost
structure and its value proposition to
consumers.
Cost saving results from eliminating and reducing
factors affecting traditional industry competition
• Over the time cost drop as superior value
leads to higher sales volume leading to
generate economies of scale
