1. Blue Ocean Or Red Ocean Strategy. Which is better???
HIGH ABOVE OR FIGHT LIKE SHARKS
MANASH PRATIM KALITA
MOHIT KATARIA
MD.FARAZ

2. BLUE OCEAN STRATEGY
Coined by W. Chan Win and Lenee Mauborgne in 2005
No competing in treaded areas
Create or find untapped new market segments of growth
Strategic success challenged
Change the rules of the game

3. WHY????
Overcrowded industries, high performance lost
pursues differentiation and low cost
creates uncontested market space
maximizes opportunity while minimizing risk
 create a win-win outcome

4. HOW???
Create, reduce, eliminate, raise
Reconstruct Market Boundaries
Focus on the Big Picture
Reach Beyond Existing Demand
Value innovation
Leadership and focus on noncustomers

5. PRACTICALITY
Cirque Du Soleil
Nintendo Wii
Starbucks
Southwest Airlines
HubSpot
Threadless

6. RED OCEAN
existing industries in a known market space
cutthroat competition
competition in order to acquire a greater share of the market
Crowded, reducing the potential for profits and growth
turning products into commodities

8. CONCLUSION
Vision
Innovation
Awakening and exploration
Leadership
Redefine and overcome the hurdles