BlueImpact is a social media and SMS-based platform that allows citizens to report issues to the government quickly and easily. It listens for reports on Twitter and SMS and gathers additional details to create cases in the Curam case management system. This allows issues like child abuse to be addressed more effectively. It demonstrates how using social media and mobile technologies can improve governance and drive government programs.

1. BlueImpact
SMS
SMS
All trademarks, service marks, trade names, trade dress, product names and logos appearing in this presentation are the property
of their respective owners.

2. What is BlueImpact?
Citizens can use Social Media for Impact on Better
Governance to report issues immediately.
The idea behind:
Most social or public issues go
unreported because :
• People don’t know how to report it.
• People think its time consuming
to report it and follow up.
Consider this:
• What if there was a simple and quick way to report issues?
• What if we could harness social media like twitter and mobile solutions
like SMS/call to address issues in the society?.
• What if we could use people to help drive government programs?.

3. How does it work?
Twitter.
• Listens to twitter for registered hashtags.
• Sends reply tweets and direct messages
seeking additional info.
SMS & Call
• Receives SMS sent to a registered
number.
• Calls back the sender seeking more
info.
• Sends SMS replies seeking more info.
Bluemix Cloud
• Once required info is gathered, it is
stored on the cloud.
Curam
• Creates intake cases in Curam
Twitter
SMS
Call
Blue Impact

4. Use case – Child Welfare
Department
REPORT CHILD ABUSE IMMEDIATELY
TWEET TO:
#BLUEIMPACT
SMS TO:
+15155124474

5. John & his wife are shopping in the mall.
REPORT CHILD ABUSE
TWEET TO:
#BLUEIMPACT
SMS TO:
+15155124474
They spot a girl with bruises on the face.
John remembers seeing the poster and decides to tweet to the child welfare department.

6. John tweets to #blueimpact . John receives a reply requesting for more info.
John sends a direct message with the requested additional info.

7. Blueimpact receives this information and registers a new intake case in
Curam. All the tweet data is captured in the intake.

8. The intake details are sent to John in a twitter direct message to let him know
that a case is registered and a case worker will look into the case.

9. Technical specifications

10. Use case 2– Child Welfare
Department
REPORT CHILD ABUSE IMMEDIATELY
TWEET TO:
#BLUEIMPACT
SMS TO:
+15155124474

11. John is not too familiar with twitter. So he decides to send an SMS to the number in the poster.
John recieves a sms reply from the department with call ore reply options John decides to reply with call.
John immediately recieves a call with a reset number of questions.

12. An intake case is registered in Curam with a link to the call recording. A case worker can listen to this recording and note
down details about the abuse and work on the case

13. This intake case detail is then sent to John as a sms. John can follow up with the
department using this case id

14. Technical specifications

15. Curam Integration
A caseworker logs into the Curam application and find these intake cases created from BlueImpact. All the intake cases that are pending the case worker’s
attention can be found easily on this dashboard. The caseworker picks up one of the intake. He can find all the details in the narrative text. Who sent this/ Where
did it occur etc. The regular Curam case worker workflow continues.

16. Future enhancements
• Send sms/twitter notifications to the curam
caseworkers every time a new case is reported
• Capture the location details. Run an analysis of
where most of these abuse cases are reported.
• Have targeted marketing of social welfare
programs in those localities.

17. Other Use Cases that can be built
• Bescom exposes a twitter handle
#bescom and a mobile number to sms
• Citizens can tweet to #bescom or send a
sms when they are facing power
outages.
• Blueimpact listens to these tweets/sms.
• Blueimpact can then send a sms/email
notification to bescom officials to look into
these issues.
• The data captured by blueimpact can be
used to run analysis reports.

18. Team BlueImpact
Dinesh
Kavitha
Darshan
Praveen
Raghu

19. Thank you!
We would like to hear from you. Please do write to us with your
suggestions/questions/feedback. We can also provide a demo.
Write to us at: kavitha.s@in.ibm.com/sivaraj.s@in.ibm.com