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Social Media - Balancing Act    February 2010
Outline ,[object Object]
  Balancing act: risk vs. reward
  Balancing act: personal vs. professional use
  Balancing act: internal vs. external
  Questions3
Social @ State Farm State Farm does stuff with Social Media?   Really? Really! 4
External Blog
March 2, 2010 6 Photo Sharing
YouTube
Twitter 8
Facebook – Corporate Page 9
Facebook – Careers Page
[object Object]

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BlogWell San Diego Social Media Case Study: State Farm Insurance, presented by Kelly Thul

Editor's Notes

  1. EIS provides coordination – partners with Marketing, PA, HR, SR, and Systems
  2. Since this not about technology, it is about people and relationships… SF is uniquely positioned to own this space.
  3. We are not a social media company, nor a technology company, we are an insurance and financial services company. Also a company that is largely about relationships. Since Social is ultimately about people and relationships – NOT technology, social makes sense for us.Here is some of what we are doing….
  4. Established in 2008, approx 1.2 Million video views
  5. Established in 2008, aprox. 5000 followers
  6. Established in 2009, approx. 9,000 fans
  7. Established 2009 – pilot use
  8. Statefarm.com/connect acts as one gateway
  9. Mention need for leadership to really understand “worst case” situations. Agree in advance how to handle you WILL be talked about if you are there or not many of these risks are not new, leverage the folks who have experience guidelines and education are key here
  10. - Social guidelines should not duplicate or conflict with existing policy- “opinions are my own and do not reflect those of my employer” is a disclaimer worth considering if questions could reasonably arise
  11. - Just like external social is a powerful way to build relationships and collaborate, internal use can offer similar benefits- Trust but verify = monitor, address non-compliant behavior
  12. Emphasize items in red