Kate and Andrea have created a personal brand plan focused on environmental public relations. Their key messages are about supporting responsible business and engaging in dialogue. Their SWOT analysis notes their analytical skills but little online presence. Their strategy is to demonstrate how responsible business benefits people, planet and profit. Their tactics include networking, blogging and using social media to engage experts and share conservation materials. Their goal is to establish themselves as recognized contributors by engaging business and non-profit sectors in environmental public relations.

1. Kate and Andrea’s Personal Brand PlanEnvironmental Public Relations

2. Key Messages We are passionate about supporting responsible business

3. We want to engage other interested parties and share information

4. We are committed to engaging business and nonprofit sectors in a dialogue about shared interests Situation AnalysisSWOT

5. Strength:

6. We are able to critically analyze opinions on environmental public relations

7. We will use a two-pronged approach. Kate will focus on business and government, while Andrea will focus on the non-profit community

8. Weakness: We currently have little presence online

9. Opportunities:

10. willing to engage constructively with both communities