Kate and Andrea have created a personal brand plan focused on environmental public relations. Their key messages are about supporting responsible business and engaging in dialogue. Their SWOT analysis notes their analytical skills but little online presence. Their strategy is to demonstrate how responsible business benefits people, planet and profit. Their tactics include networking, blogging and using social media to engage experts and share conservation materials. Their goal is to establish themselves as recognized contributors by engaging business and non-profit sectors in environmental public relations.

1. Kate and Andrea’s Personal Brand Plan Environmental Public Relations

3. We want to engage other interested parties and share information

5. Strength:

6. We are able to critically analyze opinions on environmental public relations

7. We will use a two-pronged approach. Kate will focus on business and government, while Andrea will focus on the non-profit community

8. Weakness: We currently have little presence online

9. Opportunities:

10. willing to engage constructively with both communities

11. We offer a wider perspective than the typical blog, as we each focus on different sectors

15. The concept of an integrative corporate responsibility involving people, plant and profit captures an expanded notion of the traditional bottom line.

17. Add well established experts to our Twitter account and engage with these individuals

18. RSS readers will reflect our interest in conservation and provide materials for our blog

20. Critical Path

21. Further Reading Here are some inspirations to us: http://bit.ly/7ZnV http://www.eprgroup.com/ http://eci.environics.net/