The document provides tips for writing blogs and microblogs. For blogs, it recommends stockpiling evergreen posts that can be reused, recycling old popular posts, holding contests to engage readers, blogging from new locations to spark ideas, and taking a personal tone. For microblogs, it suggests dividing tweets into broadcasts to share updates or opinions and conversations to engage others through questions or requests for help. Pictures can also be shared to showcase activities.

1. ONLINE READINGS:
MICROBLOGS & BLOGS

2. Blog Writing Tips
(Blogging for Dummies 153-163)
 Stockpile a few evergreen posts. In newsrooms across the country, journalists
regularly create evergreen stories (stories that can be printed or televised at any time
and still be interesting).
 Recycle an oldie but goodie. When you can’t think of exciting new content, bring
out a great post from your archives. New readers appreciate seeing something they
missed, and old readers might find new information in a second read.
 Hold a contest. When the well has run dry, you can hold a contest. Ask your readers
to submit funny photos or write a caption for one of your funny photos.
 Blog from a new location. Sometimes breaking the routine can shake loose those
recalcitrant brain cells. Try blogging from another room in your house, or heading to
the local Internet cafe or coffee shop.
 Get personal. As a general rule, blogging has evolved into quite a personal,
conversational medium, and textual blogs have a strong feel of the author and his or
her personality…This is true even on corporate blogs. This is called first person
writing, and differs dramatically from most corporate communication, which at best
refers to the company as “our” and at worst only refers to the company by its full and
official name.

3. Microblog Writing Tips
(Twitter Power Ch. 5)
 In general, you can divide your tweets into two types:
broadcasts and conversations.
 CLASSIC TWEETS: “THIS IS WHAT I’M DOING NOW.
 OPINION TWEETS: “THIS IS WHAT I’M THINKING NOW.”
 MISSION ACCOMPLISHED TWEETS: “THIS IS WHAT I’VE
JUST DONE.”
 ENTERTAINMENT TWEETS: “I’M MAKING YOU LAUGH
NOW.”
 QUESTION TWEETS: “CAN YOU HELP ME DO
SOMETHING NOW?”
 PICTURE TWEETS: “LOOK AT WHAT I’VE BEEN DOING.”