This document provides instructions for setting up a WordPress blog. It discusses why blogs are a good option for professionals, noting that search engines value blogs for their unique, fresh, and organized content. WordPress is recommended because it is free, has a large developer community creating plugins and themes, and has easy publishing tools. The document then walks through the steps to set up a WordPress blog using WordPress.com for a free hosted option or WordPress.org which requires installing the software on a hosting provider. Finally, it provides tips for writing blog content, including focusing on first-person experiences, responding to news, creating educational posts, and tracking analytics.

1. How to SET UP A wordpress BLOGPresented By:David Gibbons @DavidGibbonsAjay Mehta @AJAYMEHTADiane Tuman @DTUMANBlogging with WordPress

2. Why Blog:Blogs are now the primary website for many local professionalsSearch Engines (Google etc.) LOVE blogsUnique contentFresh contentOrganized ContentBlogs are easy for consumers to discover and readStandard format, consumers are doing their research onlineBlogs are easy to publishIt’s totally DIY; it’s not about the technology anymore

3. Some alternatives to WordPress

4. Why WordPress?Free (but backed by a solid, commercial company; Automattic)Huge developer community building plugins and themes so your blog can grow with youEasy & robust publisher tools

5. WordPress in Real Estate?

6. WordPress in Real Estate?

7. WordPress in Real Estate?

8. WordPress in Real Estate?

9. WordPress in Real Estate?

10. Okay, now how do I do it myself?

11. WordPress.com WordPress.orgFree Software and Free HostingLimited add-ons (plug-ins and themes)Very reliable service + backupsFree Software only, must add hosting servicesUnlimited add-ons; online libraries + customYou/host are responsible for maintenanceActive bloggers will probably end up here

12. Follow-alongHow to set up a free blog on wordpress.comWalkthrough

13. Hosting service providersStarting Cost: $6 to $20 per month

14. Popular: Mediatemple, GoDaddy /whatever your developer supports.

15. Added services

16. Email

17. Domain registration

18. One-click software install (Wordpress ++) – check for the latest Wordprss versionSetting up a Hosted WP BlogStep 1 – Domain + Hosting

19. Sign up with a Hosting service providersStarting Cost: $6 to $20 per month Popular: Mediatemple, GoDaddy /whatever your developer supports.Added servicesEmail

20. Domain registration

21. One-click software install (Wordpress ++) – check for the latest Wordprss versionRegister a domain for your blogAnnual subscription $10 to $20 (depending on registrar)Setting up a Hosted WP.org BlogStep 1 & 2 – Hosting + Domain Registration

22. 1-click with most hostsWhat’s really happening hereHost allocates a web server

23. Host Points Domain registration to web server

24. WP software files installed on web server + WP database installed

25. WP blog ready for Admin

26. Wordpress files installed on web serverWordpress vs. wordpress muEmail