SlideShare a Scribd company logo
BLOGGING FOR BUSINESS AICI’s annual conference – 22th June 2009
Content ,[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object]
Quick facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object]
The secret sauce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object]
➀ Online presence
➀ Online presence ,[object Object]
➁ Build trust
➂ Valuation
➃ Knowledge
➄ Communication 2.0 ,[object Object]
➅ Networking Offline Online
➆ Serendipity
Content ,[object Object],[object Object],[object Object]
➀ Target audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
➁ Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
➂ Value proposition
➃ Measurement
➄ Budget
➅ IT Platform Wordpress, Typepad, Blogger… Registrar Gandi, GoDaddy, Namebay…  Hosting OVH, Infomaniak, Amen… Blogmaster codeur.com… Web analytics Google Analytics
➆ Web design ,[object Object],[object Object],[object Object],[object Object],[object Object]
➇ Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
➈ Conversation On other blogs On your blog
➉ Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Thank you!

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Blogging for Business: the What, the Why and the How

Editor's Notes

  1. INTRO (5’) Glad to be here thank you lily who I am: ceo, madmagz I’ve been running a professional blog from the get go => insider’s perspective goal of the conference+plan&timing+mind-set (= conversation)
  2. 10’ who know what is a blog? what is a blog?
  3. 73% of internet users have read a blog (Universal McCann) Facts: http://www.scribd.com/doc/8435170/Social-Media-Tracker2008 Bechmark: http://siteanalytics.compete.com/www.huffingtonpost.com+www.techcrunch.com+boingboing.net+www.engadget.com/?metric=uv&months=12
  4. Live test: http://www.blogger.com/home
  5. Examples: Comments: my blog Trackback: http://www.techcrunch.com/2009/06/20/flip-has-little-chance-in-an-iphone-world/ RSS: http://www.madmagz.com/fr/blog/comment-creer-du-trafic-sur-son-site-web-les-comparateurs-de-prix http://news.google.fr/news?ned=us
  6. 10’ Who does not have a professionnal blog?
  7. http://pewresearch.org/pubs/1066/internet-overtakes-newspapers-as-news-source
  8. 15’ Who runs a blog?
  9. KPIs: visitors, leads, productivity … Targets: 3,000 visits within 6 months 20 leads per months One post every other day Etc. Dashboard refreshed weekly and monthly
  10. 5’ Vlog: http://www.youtube.com/user/GaryVaynerchuk