Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students

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Presenter: Peter Baron This session takes participants through the experiences of building school blogs into an outlet for school communications. The presentation explores how a blog can become a vehicle through which to share a variety of perspectives with your most important constituencies–current/past parents, prospective families, alumni, and donors. Chuck Will, Proctor Academy, and Peter Baron, WhippleHill, will survey a range of successful blogging examples. Make sure to bring your questions!

Technology Business

http://www.surveymonkey.com/s/UC13sessions

Photo Credit:Thomas Hawk
Outbound marketing
“Outbound marketing is the traditional
form of marketing where a company
initiates the conversation and sends its
message out to an audience. ”

“Outbound marketing is the traditional form of
marketing where a company initiates the conversation
and sends its message out to an audience. ”
Credit: Wordstream
http://www.wordstream.com/outbound-marketing

“Inbound marketing is a marketing strategy that focuses on getting
found by customers. This sense is related to relationship marketing
and Seth Godin's idea of permission marketing. David Meerman
Scott recommends[3] that marketers "earn their way in" (via
publishing helpful information on a blog etc.)...”
Credit: Wikipedia
http://en.wikipedia.org/wiki/Inbound_marketing

“...create content that people actually want to see.”

“So how does this relate
to social media?”

What is social media?
The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an
interactive dialogue. Andreas Kaplan and Michael Haenlein deﬁne
social media as "a group of Internet-based applications that build on
the ideological and technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated content."
http://en.wikipedia.org/wiki/Social_media

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April 2009 May 2010 July 2010 January 2011 July 2011 Septermber 2012 May 2013
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline

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April 2009 April 2010 September 2011 April 2012 May 2013
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1

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Don’t Blog Blog
55% more website visitors for
companies that blog

Organizations that blog 16 to 20
times per month get
more than 2xmore
traﬃc than those that
blog fewer than 4x per month

Racing to
2000 fans!
Tweeting to
1000 followers!

Create, curate & share
compelling content.

Photo credit: shanebee
http://www.ﬂickr.com/photos/shanesworld/21584252/

Build a culture that
shows rather
than tells.

Photo credit: Northﬁeld Mount Hermon School
http://www.ﬂickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/
Show rather than tell.

Show rather than tell.
Photo credit: Vermont Academy
http://www.ﬂickr.com/photos/31278469@N04/3919640397

Photo credit: shanebee
http://www.ﬂickr.com/photos/shanesworld/21584252/
Photo credit: tray
http://www.ﬂickr.com/photos/tapps/3989627494

Organizations that blog 16 to 20
times per month get
more than 2xmore
traffic than those that
blog fewer than 4x per month

Blog ingredients
✓Great content that engages readers
✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise

Glog Notes
Authentic student voice
Trust: post without review
content posted 7 days a week
Compensation: digital cameras
70,000 views in ﬁrst 4 years
Image credit: Gould Academy

David Bill & Pete Smith
twitter.com/dcinc66 twitter.com/pesmith

SOCIAL MEDIA STUDENT REPORTERS
USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION
Photo Credit: Worcester Academy
www.ﬂickr.com/photos/worcesteracademy/3199600717

CBS - WBZTV
Channel 4 Boston
January 16, 2009

A link is provided to learn more about the person at http://www.icapcharityday.com/success-stories/2015-community-links. Clicking the link would take the reader to a webpage that shares details about the individual and their involvement in a charity event from 2015. In 3 sentences or less, the summary highlights the key information that a link is included and clicking it would provide more personal details found at the specified online location.

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