The document outlines a strategy for a health IT blog called HITenlightenment that aims to share concepts, research, ideas, and career information with health informatics professionals. It details how the blog will be integrated with platforms like LinkedIn, SlideShare, and Google Analytics to promote content and track engagement. The results showed the highest conversion rates came from smaller, niche LinkedIn groups and email promotion, demonstrating the importance of targeting specific audiences.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Sometimes blogs are identified as ancillary tools for a project or unit of study. In this case, the lifespan of the blog is relatively short. Blogs can also be used regularly throughout the year to support common educational goals like concept exploration in a content area or the development of literacy and critical thinking skills. Take a look at the following ideas for how you might use a blog to support learning directly or indirectly. This list is by no means inclusive, and you will certainly have other ideas for how you might integrate a blog into your classroom.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Sometimes blogs are identified as ancillary tools for a project or unit of study. In this case, the lifespan of the blog is relatively short. Blogs can also be used regularly throughout the year to support common educational goals like concept exploration in a content area or the development of literacy and critical thinking skills. Take a look at the following ideas for how you might use a blog to support learning directly or indirectly. This list is by no means inclusive, and you will certainly have other ideas for how you might integrate a blog into your classroom.
There’s plenty of material (documentation, blogs, books) out there that’ll help you write a site using Django… but then what? You’ve still got to test, deploy, monitor, and tune the site; failure at deployment time means all your beautiful code is for naught.
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There's plenty of material (documentation, blogs, books) out there that'll help
you write a site using Django... but then what? You've still got to test,
deploy, monitor, and tune the site; failure at deployment time means all your
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View this webinar with Michael Crosson and Dan Slagen and learn how to grow the reach of your LinkedIn group: http://offers.hubspot.com/free-webinar-how-to-grow-your-linkedin-group-members
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
There’s plenty of material (documentation, blogs, books) out there that’ll help you write a site using Django… but then what? You’ve still got to test, deploy, monitor, and tune the site; failure at deployment time means all your beautiful code is for naught.
This tutorial examines how best to cope when the Real World intrudes on your carefully designed website.
There's plenty of material (documentation, blogs, books) out there that'll help
you write a site using Django... but then what? You've still got to test,
deploy, monitor, and tune the site; failure at deployment time means all your
beautiful code is for naught.
A presentation given by Rick Burnes on Feb. 8, 2010 at the Social Fresh Conference in Tampa, FL. The presentation covers the inbound marketing ecosystem: blogging, search engine optimization (SEO), blogging and social media.
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Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
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View this webinar with Michael Crosson and Dan Slagen and learn how to grow the reach of your LinkedIn group: http://offers.hubspot.com/free-webinar-how-to-grow-your-linkedin-group-members
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
2. Purpose of Blog
Provide a forum to share health IT
• Concepts
• Research
• Ideas
• Innovations
• Career Information
3. Target Market
Target Group of Blog
Health informatics
professionals from any
combination of business,
healthcare, and
technology backgrounds in
North America
5. HITenlightenment Strategy
Why WordPress?
• 40% market share of all blogs1
• Easy to setup and use
• Plug-ins available to easily integrate with major
social media platforms (e.g. LinkedIn, Twitter,
Facebook, YouTube etc.)
• Low cost (Basic version is free use)
• Other major social media platforms have
WordPress plugins (e.g. LinkedIn)
1. http://wpcandy.com/presents/a-look-at-wordpress-market-share-numbers
6. HITenlightenment Strategy
Features
About Me/Banner Share post plug-ins
Custom
domain for
SEO
Subscribe to blog
RSS or Email plug-in
Connect to LinkedIn
personal profile
8. Linked In Strategy
(1 of 2)
Integrated blog
with LinkedIn using
WordPress plugin
Anything posted to
HITenlightenment.com
also displays on
LinkedIn profile
9. Linked In Strategy
(2 of 2)
Identified key
LinkedIn groups to
promote in I am in
Phase 1
75 members Phase 2: Phase 2
478 members
Segmented
LinkedIn groups
based on number
of members
Posted to groups
Phase 4 Phase 3
starting with the 125,680 members 1630 members
smallest number of
members first to
refine blog design
18. Google Analytics Results
(1 of 2)
A
C
B
Week Promotion Strategy Response (Conversion rate)
A 1 First post. Sent out email to 20 people in my office. 85% (17/20) over 1 day
B 2 Promoted first post through to two LinkedIn groups 8% (16 /75) over 2 days
• RNAO ehealth Champions – 52 members
• ONIG – 23 members
C 3 Promoted second post through two LinkedIn groups 3% (15/ 478) over 2 days
• HIMMS Ontario Chapter -219 Members
• COACH - 259 Members
19. Google Analytics Results
(2 of 2)
D
E
Date Promotion Strategy Response (Conversion rate)
D Week 4 Podcast presentation to MBA class. Embeded 24 visits on first day
presentation in blog using Slideshare. 7 visits on second day
E Week 5 Guest post from health informatics key influencer. No 4 visits over 2 days
other promotion except post to blog
20. Google Analytics Results
Promotion Market Size: Conversion Rate:
Approximately 600 people 14% (84/600)
21. Learning
(1 of 2)
• Do not discount the power of email (high conversion
rate)
• Smaller niche LinkedIn groups may offer more
engagement on your blog than larger groups
• Monitoring your blog analytics can really help you
understand what is working and what is not
• There are lots of blog spammers out there (Be sure to
moderate posts carefully and use a spam blocking plug-
in)
22. Learning
(2 of 2)
• Use an SEO plug-in to help your blog better index in search
engines like Google
• New blogs require a promotion strategy for any traffic to
occur
• WordPress is awesome (Click here to start your WP blog
today)
• Blogging is fun!
24. Helpful Links
• www.slideshare.com
• www.wordpress.org or www.wordpress.com
• www.linkedin.com
• www.googleanalytics.com
• Subscribe to my blog at
www.HITenlightenment.com