It {seems|appears} that applications for Blockchain {technology|innovation|modern technology} are {cropping up|appearing|surfacing|turning up|emerging} {everywhere|all over|anywhere|almost everywhere}. From {real estate|realty|property} to {finance|fund}, {and|as well as|and also} from {climate|environment} {change|modification|adjustment} to {train|educate} {schedules|routines|timetables}, Blockchain {technology|innovation|modern technology} {has|has actually} {become|ended up being|come to be} the {go-to|best} {solution|service|option|remedy} for {many|numerous|lots of|several} {issues|problems|concerns} {facing|dealing with|encountering} {modern|contemporary|modern-day} {society|culture}.
Value Proposition canvas- Customer needs and pains
BLOCKCHAIN MAKING PRIVATE, CENSORSHIP-FREE SOCIAL MEDIA PLATFORMS POSSIBLE
1. Blockchain Making Private, Censorship-free Social Media
Platforms Possible
teamsteverhyner.com /blockchain-making-private-censorship-free-social-media-platforms-possible/
It seems that applications for Blockchain technology are cropping up everywhere. From real estate to finance, and
from climate change to train schedules, Blockchain technology has become the go-to solution for many issues
facing modern society. Now Blockchain technology may take on the social media world as well.
Social problems
Social media promised consumers a censorship-free way to communicate with each other. Platforms like Facebook,
Twitter, and Instagram were conceived as a means of direct consumer interaction. However, the promise has not
been kept. Social media platforms are becoming increasingly censored, both internally and through government
regulation.
Privacy is also a major concern, as users have learned that social media outlets are using content for traffic and
profit. Rather than protecting consumers, social media has allowed for reduced privacy in order to increase platform
profitability. Users are no longer in control of who sees their content or how it is monetized.
Both these problems are caused by the centralized nature of social media. Because these outlets have become
corporate giants, their centralized structure provides a single venue where data for users is easily leveraged and
easily censored.
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2. Fighting the giants
Blockchain technology is uniquely positioned to deal with both these issues. By decentralizing corporate social
media, Blockchain technology removes the hub responsible for censorship and privacy leaks.
Social media on a decentralized peer-to-peer ledger would allow users to interact directly with each other. Because
the information is on the Blockchain, it would be completely secure, eliminating the issues of privacy.
Further, moving social media onto the blockchain would allow for decentralization, creating a censorship-free
platform where users could express themselves without corporate governance. Such a system would bring to
fruition what social media set out to be.
One company, onG.social, is creating a decentralized social media system where users can access all their social
media feeds from a single decentralized and secure source. Founder Christopher Kramer said:
“The Blockchain is transforming social media through censorship resistant, global ledger technology
that puts each person in control of their data and monetization without the requirement of top down
control.”
Blockchain and the attention economy
Blockchain is also decentralizing how we ‘pay attention’. The attention of consumers is at a premium. Advertising
agencies, websites, and social media are all clamoring for traffic in order to boost revenue, while users are left with
few options to monetize their content.
Centralized systems keep profits from consumers’ attention, while the users themselves are unable to find ways to
monetize their content apart from selling ad space. The content itself is owned and leveraged by the centralized
platform.
Blockchain technology may offer a simple solution to this problem as well. By creating a platform that allows users
to interact with each other instead of through the hub, platforms like WildSpark.me from Synereo are pushing profits
back to the user.
By creating internal tokens, these new Blockchain platforms are designed to incentivize users and remove
censorship. Consumers are completely in control of what they share and how they profit from what they’ve shared.
Blockchain technology’s ability to replace centralized corporations with machines and spread both content and profit
to users may well create a perfect storm for new social media disruption.
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3. Blockchain and digital crime
The last component of privacy and censorship-resistance that must be considered is digital crime. While many users
are simply seeking a system that allows them to post and share without centralized censorship, others may seek to
use the blockchain system for criminal activity.
The dangers associated with cybercrime are real, and social media has become a huge driver of criminal activity.
A staggering 81% of internet crimes take place via social media, meaning that Blockchain technology’s security may
actually be like handing the fox the keys to the henhouse.
However, while Blockchain technology does provide censorship-free content posting for users, building incentivizing
structures within the social media platforms may solve the cybercrime problem. Using internal cryptocurrencies to
reward ‘good’ posts and to remove ‘bad’ ones based on verifiability, platforms like onG.social and WildSpark may
simply police themselves through user feedback.
Both platforms use digital tokens (onG’s is the onGCoin, WildSpark is the AMP) in order to manage content. This
system of reward for quality assumes that the majority of people in the platform are not gun runners or drug buyers,
and therefore will self-regulate the platform internally.
This solution is designed to limit fake news and cybercrime. However, even if the self-policing method fails,
the shutdown of AlphaBay and SilkRoad by police forces should tell us that even the most secure system can
eventually be cracked when enough resources are brought to bear.
Whether this system is viable remains to be seen as the number of platforms seeking such censorship-free
communication continues to rise. Regardless, Blockchain technology will continue to make meaningful
advancements into these areas.
Re-posted from www.cointelegraph.com by Jon Buck August 23, 2017
Blockchain innovations continue and from everything I’ve read, the uses for Blockchain are limitless. This
is another example and I’m pretty sure users of social media would appreciate lack of any kind of
censorship. Let’s see how far this goes. In the meantime, you can become involved in Blockchain and
Bitcoin by starting as a Bitcoin miner. Click here for more information. Email: steve@prplus.us
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